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    Why & How to Dedupe Your Marketo Lead Data

    According to SiriusDecisions, each incorrect/duplicate record, if prevented in the first place, will cost an organization $1, if removed after being created costs $10, and if left unattended, may cost the organization up to $100 in sales and marketing productivity.
    The sources of duplicate leads can be numerous and their impact can be severe. Check out our infographic to learn why you need to dedupe your Marketo data, how you can get rid of duplicates in Marketo, and what you need to keep in mind while choosing a dedupe solution for Marketo.