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Case Study
Accelerating CPQ Testing: 2X Efficiency and Zero Downtime Through Continuous Automation
Client Overview

Industry
Real Estate

Region
California, USA

Company Size
Mid-Sized 610 Employees

Featured Solution
Salesforce CPQ QA Testing
About the Client
The customer is a US-based company that excels in 3D spatial mapping, with a focus on digitizing and cataloging physical spaces. Founded in 2011, the company focuses on creating digital twins of physical spaces, helping clients across industries optimize space utilization. Their all-in-one 3D data platform enables users to design, build, operate, promote, and analyze spaces with accuracy and efficiency, unlocking unforeseen opportunities for better space management.


Complex Salesforce CPQ Workflows: Repetitive Flows Across Profiles and Tight Testing Deadlines
A leading client using Salesforce CPQ faces a growing operational challenge: their sales flow demands extensive, repetitive manual work-creating accounts, contacts, opportunities, quotes, and contracts-across multiple dimensions.
This process repeats across:
Six distinct record types and varied page layouts
Multiple selling routes (VAR, AWS, Direct, Partner)
Different profiles and price books
Standard and non-standard quotes
New, renewal, and amendment deals
Multiple sandbox environments and automated approval workflows
With limited timeframes for regression testing, manually managing the full cycle of data creation and scenario validation has become increasingly difficult, risking delays and inconsistencies.
The Ripple Effect of Repetitive Salesforce CPQ Flows on Business Performance
The manual execution of tasks led to several operational inefficiencies, including:
Limited Test Coverage Resulted in Elevated Defect Leakage
The inability to validate all combinations of flows, roles, and rules led to a high volume of defects reaching UAT and production environments, compromising release quality.
Extended Regression Cycles Delayed Speed to Market
Lengthy manual regression efforts for every configuration and product change created bottlenecks, impacting go-to-market timelines and prolonging the quote cycle.
Manual Testing Compromised Accuracy and Compliance
Reliance on manual execution introduced frequent errors and a lack of reliable audit trails, increasing the risk of non-compliance in regulated environments.
Absence of Reusable Frameworks Increased Cost and Effort
The lack of standardized, reusable regression suites and test data frameworks drove up operational costs and extended testing timelines across sprints.
Fragmented Collaboration Led to Missed Edge Cases
Limited visibility across QA, Development, and Product teams resulted in misalignment, ownership gaps, and critical edge cases being overlooked during test cycles.
A Step-by-Step Approach to Simplifying CPQ Testing with a Robust Automation Framework
To address the customer’s challenges, we implemented a streamlined, automated testing solution that focused on improving efficiency and accuracy.
What Our Certified Experts Executed
Step 1 – Identifying Key Data Points for Validation
We identified the critical areas that required thorough validation, including:
- Product Configuration Data: All product rules, constraints, and dependencies were correctly applied.
- Pricing Data: Accuracy of price calculations, discounts, and promotions was validated.
- Quote Generation: Checked the accuracy of quote documents and approval rules.
- Subscription & Renewal Data: Recurring pricing and renewal terms were validated.
- Approval Workflows: Routing and approval rules were functioning correctly.
- Integration Data: Data flow between CPQ, CRM, ERP, and Billing systems was validated.
Step 2 – Choosing an Automation Approach
We opted for Selenium with Java to build a custom framework. This automated the entire CPQ process, from creating accounts and generating quotes to validating pricing data and managing approval workflows.
Step 3 – Automating Test Data Management
We automated the management of test data to ensure consistency and reliability. Our approach included:
- Using synthetic test data to run automation scripts.
- Leveraging data snapshots before and after transactions.
- Maintaining reference datasets for comparisons across multiple price books, routes, and record types.
Step 4 – Implementing Reusable Automation Scripts
We developed a library of reusable, parameterized test scripts to cover a wide range of scenarios, which significantly reduced manual intervention and testing time. Our approach included:
- Creation of parameterized test scripts to handle multiple scenarios.
- Implementation of data-driven testing with CSV/Excel/Database inputs.
- Use of Assertions to verify expected vs. actual outcomes.
The Impact of 24/7 Automation on Salesforce CPQ Testing
Implementing a phased approach ensured minimal disruption while introducing automation to their test cycles. This enabled 24/7 test execution, nightly regression tests for better quality, and faster regression cycles for quicker turnarounds. By reducing human error and eliminating repetitive test data creation, the customer was able to streamline processes while enhancing scalability and efficiency to optimize resource use.


Highlights


2X efficiency achieved with optimized automation


50% reduction in manual efforts with automation-driven regression testing


99% data accuracy in pricing and configuration validations


Zero downtime with seamless CI/CD integration.
Conclusion
Through a carefully phased approach, the customer streamlined testing workflows and improved accuracy, all while maintaining zero downtime. Their QA operations are now faster, smarter, and built to scale.

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