Community Talks Ep 10: Winning Your Customers by Mastering the Art of Social Care
With the digital landscape changing and support taking the front gear, social has emerged as a channel for your customers to engage with your brand. The savvy users of today expect an immediate response to their queries, thus, brands have to craft robust social listening strategies that cater to these altering customer demands effectively.
In this episode of community talks, our speakers share their take on the importance of adopting a customer-first approach through social listening and how social customer care allows you to engage your customers through a high volume of social conversations.
What you’ll learn:
- The impact of social listening on brands
- Importance of a social listening platform and its ‘must-have’ features
- What should brands do to gauge the benefits of social listening
- Expert tips to build a robust social care strategy and unify customer experiences
Senior Manager, Community Practice
John Summers is an accomplished, innovative, and goal-oriented professional with an extensive background in leading cutting-edge business transformation initiatives in marketing and community operations. He has repeatedly demonstrated his skills in the development and implementation of key strategies resulting in enhanced efficiency and effectiveness in community growth.
Content Writer, Grazitti Interactive
Guncha Kishore is an avid writer with a flair for creating captivating brand stories that strike the right chord. She has hands-on experience working in B2B companies and creating unique marketing content for their products and services. She is a community enthusiast and an active participant in Grazitti’s Community Management as a Service (CMaaS). Her areas of specialization include content writing and marketing, inbound marketing, and social media marketing.