Community Talks Ep 11: Examining Business’ Strategic Community Investments at a Macro-Level
Online communities have revamped the way brands interact with their customers and operate. But in order to build communities that are robust and promise to fulfill customer expectations, community managers need to have a strong understanding of each community process backed by concrete community management practices.
In this episode of community talks, our speakers explain how businesses’ investments in communities have changed over the past few years and how the role of online communities has evolved for driving business growth.
What you’ll learn:
- How communities have become an indispensable part of an organization’s plan of action
- The evolving role of community manager as a central point of contact between an organization and its audience
- What qualities make a community manager
- The macro-level trends in business’ online community investments
Featured Speakers
Carrie Melissa Jones
Founder & Chief Strategist, Carrie Melissa Jones LLC
Carrie Melissa Jones is an experienced community maverick. An author, consultant, and researcher of online communities. Since 2000, she has been at the forefront of online communities for various organizations. Carrie is a founding member and COO of CMX Media, which is a ‘community for community builders’. Most notably, in 2016, she was honored by Salesforce as one of the three experts to follow for community management! She has also co-authored the book ‘Building Brand Communities: How Organizations Succeed by Creating Belonging’.
Maneesh Kumar
Vice President of Sales, Grazitti Interactive
Maneesh is a sales veteran with over 25 years of experience in scaling businesses for multiple technology organizations across the globe. His team believes that his unmatched strategic leadership skills can turn good salespeople into great salespeople. His sales intuition and expertise have successfully led sales & pre-sales teams to achieve maximized results.