Community Talks Ep 12: The Use of Language in Online Communities
The language that you use in your community has a major impact on your relationship with your customers. It influences your brand’s identity and even impacts the overall performance of your online community.
Therefore, using the right language in your online community is of utmost importance as it establishes a positive tone with simple words and encourages people to share their thoughts more openly.
In this episode of community talks, our speakers share their take on the use of language in online communities as it relates to member diversity, inclusion, and much more.
They also talk about lurkers, events, and how to convert discussions into a rich exchange of ideas.
What you’ll learn:
- The areas brands need to improve and grow around language
- The beneficial impact of lurkers in communities
- How the HER app pivoted its events from in-person to virtual
Principal Marketing Manager, Diversity, Inclusion & Belonging Community Programs, HubSpot
Shana Sumers is a proud black, queer woman currently serving as the Principal Marketing Manager for the Diversity, Inclusion & Belonging Community Programs at HubSpot. She was the first community manager for the HER app and grew the HER community to over five million members. She has been a panelist and moderator for various podcasts and private events as a keynote speaker.
Community Manager, Grazitti Interactive
Piper Wilson has been in the community space for over 10 years. She is data-driven, goal-oriented, and passionate about community. She works with a wide variety of communities. She is a community manager with Grazitti’s Community Management as a Service team. Her aim is to constantly learn and work to improve herself so that she can make her communities better.