Community Talks Ep 9: How Horizontal Integration is Paramount in Making Communities Cross-Functional
Building communities that are engaging and vibrant has become a key necessity for an organization’s success. Making communities an integral part of a company’s internal processes empowers businesses to identify customer needs, understand them, and diversify their operations to match user-expectations. But organizations today, are they following the right approach?
In this episode of community talks, our speakers highlight the importance of horizontal integration within organizations and why approaching communities in a cross-functional way is paramount.
What you’ll learn:
- The journey of community enthusiasts from beginner to professional
- Consistent community challenges faced by businesses
- The importance of mapping business objectives
- How data insights play a key role in the community
- The impact of COVID on the community world
- Best practices for community managers 2020
Chief Community Officer, Strategic Consultant, Advisor, Mentor, Podcast Host, and Keynote Speaker
Brian Oblinger, a community enthusiast, has always been passionate about curating exceptional digital experiences and building interactive communities. He has lent his expertise to a number of giants to create a community mechanism that delivered engagement, CSAT, and retention. Brian has always believed that the key to attaining business goals is to strengthen customer relationships and that devising a custom-centric strategy can reap the desired results.
Senior Manager, Community Practice
John Summers is an accomplished, innovative, and goal-oriented professional with an extensive background in leading cutting-edge business transformation initiatives in marketing and community operations. He has repeatedly demonstrated his skills in the development and implementation of key strategies resulting in enhanced efficiency and effectiveness in community growth. He has a knack for providing transformational leadership to cross-functional teams. John is also recognized as a collaborative communicator capable of cultivating key relationships focused on promoting cohesive best practices and program excellence.