Community Talks Ep 1: The History of Community Metrics
Community metrics have evolved a lot with time but the ROI of your community-building efforts is based on three distinct metrics: community growth, community engagement, and brand loyalty.
Traditionally, the role of an online community was to get customer feedback and be reactive to customer problems. But now this role has evolved. These days online communities help businesses generate personalized experience, highlight the pain points of customers, and promote exclusives resources, etc.
Here are a few things that we’ll be talking about in this podcast:
- The rise of community analytics
- Evolution of branded communities
- Use cases that led to a new community culture
- Metrics to evaluate support, partner, educational, and branded communities
- Aspects that cover distinct community platforms
- Metrics that matter to analyze community ROI
About the Speaker
Senior Manager, Community Practice
John Summers is an accomplished, innovative, and goal-oriented professional with an extensive background in leading cutting-edge business transformation initiatives in marketing and community operations. He has repeatedly demonstrated his skills in the development and implementation of key strategies resulting in enhanced efficiency, effectiveness and community growth. He has a knack for providing transformational leadership to cross-functional teams. John is also recognized as a collaborative communicator capable of cultivating key relationships focused on promoting cohesive best practices and program excellence.