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    Account Engagement Lead Scoring & Grading: The Dynamic Duo to Generate High-Quality Leads

    68% of top businesses identified lead scoring as a primary revenue driver(i).

    Lead scoring empowers you to identify and prioritize high-quality leads, resulting in improved engagement, optimized resource allocation, and enhanced sales success.

    Among the myriad marketing automation tools available, one star stands out as the undisputed champion of lead scoring and grading: Salesforce Marketing Cloud Account Engagement (Pardot).

    Marketing Cloud Account Engagement (Pardot) helps you deliver the right message to the right prospect at precisely the right moment. It does this by scoring and grading leads, and then crafting personalized and targeted communication.

    In this infographic, we delve into the world of lead scoring and grading, uncovering their benefits and illustrating how Account Engagement can become your ultimate ally in the quest for marketing success.

    To view this infographic in high resolution, click here.

    Account Engagement Lead Scoring & Grading