Content and Marketing Automation – Two Peas in a Pod
“The buyer journey is nothing more than a series of questions that must be answered.” – IDC
84% of people expect brands to produce content that entertains, provides solutions, and engages them. Every step of the buyers’ journey is different, from being a visitor to a customer, every stage has its own significance.
Curating content for each step of the buyer’s journey can guide your customers in making purchase decisions more quickly. With marketing automation, you can add fuel to your content marketing fire.
Check out this crisp infographic to know how a content and marketing automation mix can be the catalyst to your marketing efforts.
To view this infographic in high resolution, click here.