Content Marketing in Online Communities: The Why & How

With the rising competition, brands are struggling to engage their customers and establish themselves as niche experts. As a result, online communities are emerging as an effective channel for content marketing and winning more customers.

Since communities encourage customers to share their honest opinions, experiences, and more, it is ideal for effective content marketing. 60% of marketers agree that user-generated content is the most trusted source of information by the customers.

But, building trust that encourages customers to engage in the community remains a challenge.

The solution? Content marketing in online communities.

Using interactive content forms including GIFs, infographics, videos, etc., is the best way to garner customer attention.

Let’s talk about why you need a content strategy for your online community and how you can create one.

To view this infographic in high resolution, click here.