How to Manage Duplicates More Accurately?

Duplicate data not only affects the data quality but also the operational success of the business.

The Salesforce data nearly doubles every 12–18 months and about 10–30% account for duplicate records.^[i]

Duplicate data can be generated from varied sources like legacy data, mass reports, human error, and lead capturing CTAs.

In this infographic, we bring forth the various channels that create duplicate data, and effective ways to manage and deduplicate such data.

To view this infographic in high resolution, click here.