The Nuts and Bolts of Lead Scoring in Eloqua

“It’s not about having the right opportunities. It’s about handling the opportunities right.” – Mark Hunter

All leads are not the same. While some may be ready to buy now, some in a few weeks, and others just browsing. Converting leads is a different kind of art that a lead scoring model helps you master.

If Eloqua is your preferred marketing automation platform, you must make the most of its significant feature – Lead Scoring which helps to prioritize leads, eliminate bad leads, enhance customer experience, and ultimately increase ROI.

To sort out your golden goose from the rest, check out this crisp infographic to know everything there is to know about Eloqua’s lead scoring model.