Trends in Social Media Marketing: B2B vs. B2C
There’s no doubt that social media has transformed marketing and when it comes to promotion through social media channels, B2B and B2C marketers are considered to have dissimilar choices. But the recent trends indicate a different story.
For example, trends from the past indicate that B2B marketers preferred LinkedIn more as compared to Facebook, but now, Facebook has become a preferred social media marketing channel not only for B2C but B2B marketers as well.
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