Cognitive Marketing – The Key to Deliver Value With a Customer-Centric Approach

In this customer-centric era, you need a hyper-personalized, AI-driven marketing strategy that lets you connect with your customers on a more personal level for delivering exceptional customer experiences.

Not only does this increase your customer base but also makes customers your brand advocates.

And that’s the reason why you should have Salesforce Marketing Cloud in your corner. From the first search to the final purchase, it helps you put customers at the center of everything. Salesforce Marketing Cloud makes it easy for support teams to answer the queries and demands of customers in real time which let them interact with brands much more.

In this podcast, our experts, Rohit Thakur and Gurpreet Singh will decode how cognitive marketing helps you deliver value with a customer-centric approach. Tune into the podcast to know how Salesforce Marketing Cloud is a game changer in delivering personalized CX.

Here’s What You’ll learn:

• The Need for a Customer-Centric Approach in Marketing
• How Salesforce Aligns Marketing and Sales Teams
• Responsive and Personalized Marketing With Salesforce Marketing Cloud

Featured Speakers

Gurpreet Singh

Assistant Manager, Marketing, Grazitti Interactive

Gurpreet is the Assistant Manager, handling marketing initiatives for the Salesforce practices, ITSM, Cyber Security, QA, Online Communities, Analytics, and more at Grazitti Interactive. Gurpreet is a forward-thinking leader, passionate about finding unique applications for Salesforce that move businesses towards success. He has a knack for solving complex problems that makes him an indispensable part of the organization.

Rohit Thakur

Salesforce Marketing Specialist, Grazitti Interactive

Rohit is a result-oriented marketer and technology enthusiast who handles marketing activities for Salesforce Cloud Services. He is passionate about building realistic and measurable marketing strategies that result in pipeline creation.