Community Talks Ep 5: The Cross-Functionality of an Online Community
An online community has its branches stretched into various roles, such as Product Success, Customer Success, Client Success, Knowledge Base, and most importantly Support Success. Due to this cross-functional use of community resources, a community manager carries a lot of responsibility.
Companies depend on communities to measure the success of a lot of their business processes. Success in a community is determined by its KPIs. This calls for the community managers to gain more and more knowledge about their communities and start experimenting with them to achieve growth.
In this episode of Community Talks, our speakers explain what roles do online communities perform in their companies and how effective they have proven to be.
- The journey of a marketer to becoming a community manager
- The cross-functional role of an online community
- How communities can help initiate client success programs
- How you can leverage complex community reporting
- Program running success with the community
Manager, Community and Loyalty Programs
Mike Rizzo is an expert at leveraging technology for providing the most efficient solutions for marketing and business operations. Originally into marketing operations, Mike began experimenting with communities back in 2017 and has deep-dived into various approaches that businesses can have towards online communities. At Mavenlink, he is the key player in building a community for client-success operations. Throughout his career, he has been hailed for saving his clients from any challenges by conducting an in-depth analysis of their pain points & requirements and then implementing the best solutions for them.
Senior Manager, Community Practice
John Summers is an accomplished, innovative, and goal-oriented professional with an extensive background in leading cutting-edge business transformation initiatives in marketing and community operations. He has repeatedly demonstrated his skills in the development and implementation of key strategies resulting in enhanced efficiency, effectiveness, and community growth. He has a knack for providing transformational leadership to cross-functional teams. John is also recognized as a collaborative communicator capable of cultivating key relationships focused on promoting cohesive best practices and program excellence.