Community Talks Ep 6: Evolution of Video Strategy for Community Stakeholders
Videos have emerged as the most immersive form of content that businesses can produce. According to a 2019 report, 96% of respondents stated that they used videos to learn more about a product or an app. Clearly, videos have quite an edge when it comes to capturing audiences’ attention.
A community manager has to ensure that he uses the most effective and interactive methods to approach end-users. Since videos can be highly instrumental in generating interest around your products, services, and the brand, it is a good idea to use them for your online community. In fact, videos should be used extensively in communities in the form of vlogs, live videos, or animated videos for product launches and descriptions, online tutorials, online coaching, eCourses, events, etc.
In this episode of Community Talks, our speakers deep dive into how resourceful videos prove to be in the community strategy.
You’ll learn:
- Jeremie Gluckman from WeVideo’s, journey as a community manager
- Some handy tips for community managers shared by Jeremie Gluckman and John Summers
- How a solid video strategy can play a vital role in the community
- How people are engaging with the video content
- How impactful is video streaming for educational sectors
- How to experiment with videos that can help you grow your community
Featured Speakers
Jeremie Gluckman
Education Community Manager
Jeremie Gluckman is a passionate professional who aims at bridging the gap between companies and their right audiences by leveraging technology. He has extensive experience in community management and has worked in a number of fields such as education and government services.. He has masterful skills when it comes to analyzing and realizing the pain points of his customers and offering them robust solutions to overcome those challenges. Jeremie has been a key player in building and administering customer engagement and support and advocacy programs for several organizations that he has worked for.
John Summers
Senior Manager, Community Practice
John Summers is an accomplished, innovative, and goal-oriented professional with an extensive background in leading cutting-edge business transformation initiatives in marketing and community operations. He has repeatedly demonstrated his skills in the development and implementation of key strategies resulting in enhanced efficiency, effectiveness, and community growth. He has a knack for providing transformational leadership to cross-functional teams. John is also recognized as a collaborative communicator capable of cultivating key relationships focused on promoting cohesive best practices and program excellence.