Community Talks Ep 7: How Can You Sell Through Online Communities?
Higher Logic, in one of its reports, has stated that 80 percent of a business’s future revenue will come from only 20 percent of its existing customers. Going by that figure, it’s quite evident that you really have to focus on engaging your current customer base. You need to dig deep into understanding their needs and requirements in order to upsell or cross-sell. Online communities can be of major help to you in that area.
Essentially meant for understanding customers’ psyche, online communities help the company weave its brand narrative around that. It enables strengthening relations with the customers while also generating new leads and sales opportunities, boosting customer retention, speeding product adoption, and improving brand visibility.
This week’s Community Talks Podcast focuses majorly on how communities can be used for selling and how adding support from other teams can enhance its relevancy for the company.
- How Okta uses its community and in what roles?
- What challenges does a community manager face?
- What is social care and how can it help you get a 3600 view of the customer?
- How do online communities fit in the sales role?
- What is the importance of getting support from various teams of an organization for communities?
- How can communities help in driving sales practices?
- What value can communities generate for different teams of an organization?
- How can internal communities help different teams connect with each other?
Customer Community Strategy, Okta
Phoebe has been involved with community management, marketing, and communications for over 10 years. She is highly passionate about infusing technology for enhancing peer-to-collaboration. She is an accomplished intrapreneur who is thoroughly skilled and well-experienced in adopting platforms for enterprise collaboration. She has been acclaimed for her public speaking skills, transforming the status-quo of organizations, and fostering stronger relationships between employees.
Education Community Manager, WeVideo
Jeremie Gluckman is a passionate professional who aims at bridging the gap between companies and their right audiences by leveraging technology. He has extensive experience in community management and has worked in a number of fields such as education and government services. He has masterful skills when it comes to analyzing and realizing the pain points of his customers and offering them robust solutions to overcome those challenges. Jeremie has been a key player in building and administering customer engagement and support and advocacy programs for several organizations that he has worked for.
Senior Manager, Community Practice, Grazitti Interactive
John Summers is an accomplished, innovative, and goal-oriented professional with an extensive background in leading cutting-edge business transformation initiatives in marketing and community operations. He has repeatedly demonstrated his skills in the development and implementation of key strategies resulting in enhanced efficiency, effectiveness, and community growth. He has a knack for providing transformational leadership to cross-functional teams. John is also recognized as a collaborative communicator capable of cultivating key relationships focused on promoting cohesive best practices and program excellence.