Going In-Depth With the New Google Analytics 4
Google is switching from Universal Analytics to Google Analytics 4 on July 1st, 2023.
This transition brings change, as well as opportunities for businesses to track user journeys, gather valuable insights, and step up their marketing game.
However, doing so requires you to migrate to GA4 in time with a thorough understanding of its features and functioning.
Join Karishma and Falguni from Team Grazitti as they decode the key features and implementation process to get you started with Google Analytics 4.
What You’ll learn
- Brief Background of Google Analytics
- Why It’s Important to Switch to Google Analytics 4
- What’s Going to Change in Google Analytics 4
- Key Differences Between GA4 & Universal Analytics
- How to Setup Google Analytics 4 Using Google Tag Manager
Featured Speakers
Karishma Srivastava
Assistant Manager, Digital Marketing,
Grazitti Interactive
A digital marketing maven with over a decade of experience, Karishma is highly skilled in SEO, SEM, online reputation management, and digital analytics. She has a knack for delivering digital marketing solutions that enable businesses to supercharge their digital performance.
Falguni Bansal
Product Marketing Specialist,
Grazitti Interactive
Falguni is a marketing and technology enthusiast with a penchant for planning and executing highly-successful marketing campaigns. A certified digital marketer, she has hands-on experience in market research, data analysis, email marketing, social media, and marketing operations.
