Salesforce Communities Central Ep2: Shaping the B2B Landscape by Leveraging Online Communities
Communities are helping organizations flourish regardless of their size and type. Be it a small, or large scale company with B2B or B2C business model, communities always have something to offer.
If you are a B2B company looking for ways to engage customers and transform your growth, a branded community can be your answer. It can improve customer retention, generate valuable insights, strengthen culture, boost loyalty and drive brand advocacy.
In this episode, catch our speakers discussing a diverse range of subjects like leveraging existing communities for B2B organizations, and a lot more.
They will also share their take on various advanced community-oriented utilities available to boost CX all while cutting costs significantly.
Here’s What You’ll learn:
- What are some basic differences between B2B and B2B business models?
- How B2B is contributing to the growth of the customer business industry?
- How B2B organizations can leverage communities to accelerate their business growth?
- What are some B2B utilities available?
- What is CloudCraze and how B2B companies can benefit from it?
Team Lead for Quality Assurance (SFDC), Grazitti Interactive
Ankit Banyal is a QA Lead at Grazitti with over 7 years of experience in the core technical field. With sound knowledge in manual and automation testing, he has delivered a number of successful projects with utmost precision. He’s instrumental in testing and delivering complex projects, error-free.
Marketing Associate for Online Communities, Grazitti Interactive
With over 5 years of experience in the sales and marketing space, Sana is a skilled Marketing Associate for Online Communities at Grazitti Interactive. She has a demonstrated history of turning complex business challenges and strategies into innovative solutions. Adept in executing marketing plans effectively, she ensures that the company’s products and services stand out amongst the rest. Her impeccable skills in event hosting make her a seasoned speaker for webinars and podcasts.