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    Grazitti Interactive Recognized as a ‘Leader’ in NelsonHall NEAT Assessment for Salesforce Marketing Cloud Services

    Mountain View, CA | April 26, 2024 – Grazitti Interactive, a global digital service provider, has been recognized as a Leader in Salesforce Services (Marketing Cloud market segment) in NelsonHall’s Evaluation & Assessment Tool (NEAT) report that includes key vendors such as Infosys, Wipro, and Tech Mahindra.

    The NEAT tool assesses vendors’ abilities using a two-axis paradigm: their ability to deliver immediate benefits and meet the future requirements of the clients.

    Amit Sharma, Marketing Automation Practice Head at Grazitti Interactive, said, “This recognition reflects our unwavering commitment to supporting businesses in realizing their digital transformation objectives. Our expertise in Salesforce as a trusted partner, especially Marketing Cloud, has been crucial in driving organizational growth and innovation through our tailored Salesforce strategies.”

    Dominique Raviart, NelsonHall’s IT Services Practice Manager, said: “Grazitti has gained new status in Marketing Cloud thanks to its investment in specialized capabilities, especially around legacy platform migration to Marketing Cloud and consulting services to help clients in their Marketing Cloud journey.”

    NelsonHall’s NEAT positions vendors based on a combination of analyst assessment around measurements of the ability to deliver immediate benefit; and feedback from interviewing vendor clients, principally in support of measurements of levels of partnership and ability to meet future client requirements.

    Grazitti’s positioning as a Leader reflects its strengths across the Marketing Cloud suite, including Journey Builder and Interaction Studio. Grazitti also provides specialized capabilities for migrating clients from Pardot, Campaign Monitor, SendGrid/Eloqua/Marketo to Marketing Cloud.

    Furthermore, the report emphasized Grazitti’s proficiency in Salesforce Commerce Cloud, noting its expertise in areas such as Salesforce B2C Commerce Cloud, Salesforce B2B Commerce Cloud, and the seamless integration of commerce platforms with Salesforce products.

    Read the full report here.

    About Grazitti Interactive®

    Grazitti Interactive is a global leader in digital innovation, leveraging AI and emerging technologies to unlock data insights, enhance efficiency, and drive customer success. Our solutions encompass Salesforce consulting, marketing automation, digital marketing, ETL+IT, data analytics, web development, online communities, QA, design, content creation, and more.

    Our wide range of robust products empowers businesses to thrive in various areas, including Salesforce Integrations, Marketo Integration, Community Connectors, Analytics Connector, Idea Management, and Gamification Solutions. We create and deliver comprehensive solutions enabling companies to maximize their potential and succeed in these critical areas. Collaborating with industry giants like Adobe, Salesforce, Google, and Microsoft, we provide result-oriented solutions to Fortune 500 companies. We fuel growth through a client-centric approach and a skilled team by implementing, customizing, optimizing, integrating, and managing data-driven solutions.

    About NelsonHall

    NelsonHall is the leading global analyst firm dedicated to helping organizations understand the ‘art of the possible’ in digital operations’ transformation. With analysts in the U.S., U.K., Continental Europe, and India, NelsonHall provides buy-side organizations with detailed, critical information on markets and vendors (including NEAT assessments) that helps them make fast and highly informed sourcing decisions. For vendors, NelsonHall provides deep knowledge of market dynamics and user requirements to help them hone their go-to-market strategies. NelsonHall’s research is based on rigorous, primary research, and is widely respected for the quality, depth, and insight of its analysis.