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    Grazitti Releases App on the Salesforce AppExchange

    Chandigarh, India – (July 04, 2014) – Grazitti launches Zakscorer, an account based marketing and selling app on the Salesforce AppExchange. The new app allows sales and marketing teams to leverage Salesforce account and contact data to identify and target key business opportunities. A traditional sales and marketing team focus on individual leads or contacts within an account. However, today most of the B2B decisions in a company are influenced by different executives from different job functions. Within your Salesforce account, Zakscorer combines firmographic score of an account, along with the lead score of different contacts for the account, to create a cumulative score. This Zakscore of each account allows your teams to easily prioritize prospects/opportunities in Salesforce and increase close-won ratio.

    Zakscorer comes with a set of pre-defined rules as well as it allows you to build custom rule sets for prioritizing accounts. It has an intuitive user interface that makes it easy for your sales team to identify their priority accounts at a glance and for marketing team, identify the impact of their campaigns. The insightful dashboard of Zakscorer allows smarter targeting and aggregate account scoring that triggers timely actions which result in higher sales. You can have a look at this app here – Zakscorer on Salesforce AppExchange.

    About Grazitti Interactive

    Since 2007, Grazitti Interactive has worked with many startup ventures as well as Fortune 500 companies augment their marketing efforts. Companies like Marketo, Alteryx, LeadMD, Lancope, and many more trust us. With a certified Salesforce team, Grazitti has extensive expertise in Salesforce consultation, implementation, 3rd party integration, development, Salesforce communities, and Service Cloud management.

    About Salesforce is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit: has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.”