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    Color Psychology in eCommerce

    When we talk about color in eCommerce, nothing is ever black and white.

    While color psychology has a huge impact on human behavior, purchasing behavior is nowhere behind.

    You might think that your customers probably won’t pay attention to the red CTA button or the color scheme of your eCommerce store. But in their subconscious mind, it is definitely making an impact.

    Right from persuading your customers to make a purchase to establishing trust, the colors that you choose for your brand can garner different responses. So much so, that people remember your brand just because of the colors.

    In this infographic, we’ll take a look at the relationship between color and consumer behavior so you choose the right colors for your brand.

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    To view this infographic in high resolution,

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    click here.