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    On-Demand Podcasts

    Inbound Marketing 101

    Inbound Marketing 101

    Date: Feb 14, 2019

    Customers, these days, can sense a sales pitch from a country mile, and they despise it. The trick is to know the "what, when, and how" of the sweet spot that would make people engage with your brand. [...]

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    Lead Nurturing 101

    Lead Nurturing 101

    Date: Dec 07, 2018

    In a sales cycle, if you make the mistake of going MIA after the first touchpoint, it would be a classic case of – out of sight, out of mind! Nurturing is the best way to woo your leads to the purch [...]

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    Getting Started with Email Marketing

    Getting Started with Email Marketing

    Date: Sep 24, 2018

    In the age of email marketing, it is challenging to get the attention of your prospective customers. However, the secret to being successful is to write emails that customers will open and read, and e [...]

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    Marketing Attribution 101

    Marketing Attribution 101

    Date: Aug 31, 2018

    Justifying marketing budgets is a tale as old as time. You need just the right marketing attribution model to effectively evaluate your campaign performance. [...]

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    How to Create a High-Octane Marketing and Sales Alignment

    How to Create a High-Octane Marketing and Sales Alignment

    Date: Aug 27, 2018

    The marketing and sales bridge is the need of the hour. It’s here, it’s real, and it needs to stay! Discussing how you could learn the magic spell to get your marketing and sales teams to look bey [...]

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    GDPR: The Sprint and The Marathon, Episode 3: Marketing Life After May 25, 2018

    GDPR: The Sprint and The Marathon, Episode 3: Marketing Life After May 25, 2018

    Date: Jul 12, 2018

    GDPR has had a considerable amount of impact on marketers, both B2B and B2C. Discussing how marketing life has changed since that impact and how to effectively deal with those changes, is the agenda o [...]

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    GDPR: The Sprint and The Marathon, Episode #2: Grasping the EU Data Subject Rights

    GDPR: The Sprint and The Marathon, Episode #2: Grasping the EU Data Subject Rights

    Date: May 22, 2018

    Data Subject Rights form the core of GDPR and businesses must implement these rights with subject to all the individuals involved. Needless to say, your compliance strategy must be in concurrence with [...]

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    GDPR: The Sprint and The Marathon, Episode #1: Deciphering the Premise

    GDPR: The Sprint and The Marathon, Episode #1: Deciphering the Premise

    Date: May 14, 2018

    Living in a digital world, with not a trace of perfect cybersecurity, data protection has never been more indispensable. Enter – GDPR! For you not to be oblivious to the concept, we bring to you our [...]

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