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On-Demand Podcasts

Inbound Marketing 101

Inbound Marketing 101

Date: Feb 14, 2019

Customers, these days, can sense a sales pitch from a country mile, and they despise it. The trick is to know the "what, when, and how" of the sweet spot that would make people engage with your brand. [...]

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Lead Nurturing 101

Lead Nurturing 101

Date: Dec 07, 2018

In a sales cycle, if you make the mistake of going MIA after the first touchpoint, it would be a classic case of – out of sight, out of mind! Nurturing is the best way to woo your leads to the purch [...]

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Getting Started with Email Marketing

Getting Started with Email Marketing

Date: Sep 24, 2018

In the age of email marketing, it is challenging to get the attention of your prospective customers. However, the secret to being successful is to write emails that customers will open and read, and e [...]

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Marketing Attribution 101

Marketing Attribution 101

Date: Aug 31, 2018

Justifying marketing budgets is a tale as old as time. You need just the right marketing attribution model to effectively evaluate your campaign performance. [...]

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How to Create a High-Octane Marketing and Sales Alignment

How to Create a High-Octane Marketing and Sales Alignment

Date: Aug 27, 2018

The marketing and sales bridge is the need of the hour. It’s here, it’s real, and it needs to stay! Discussing how you could learn the magic spell to get your marketing and sales teams to look bey [...]

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GDPR: The Sprint and The Marathon, Episode 3: Marketing Life After May 25, 2018

GDPR: The Sprint and The Marathon, Episode 3: Marketing Life After May 25, 2018

Date: Jul 12, 2018

GDPR has had a considerable amount of impact on marketers, both B2B and B2C. Discussing how marketing life has changed since that impact and how to effectively deal with those changes, is the agenda o [...]

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GDPR: The Sprint and The Marathon, Episode #2: Grasping the EU Data Subject Rights

GDPR: The Sprint and The Marathon, Episode #2: Grasping the EU Data Subject Rights

Date: May 22, 2018

Data Subject Rights form the core of GDPR and businesses must implement these rights with subject to all the individuals involved. Needless to say, your compliance strategy must be in concurrence with [...]

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GDPR: The Sprint and The Marathon, Episode #1: Deciphering the Premise

GDPR: The Sprint and The Marathon, Episode #1: Deciphering the Premise

Date: May 14, 2018

Living in a digital world, with not a trace of perfect cybersecurity, data protection has never been more indispensable. Enter – GDPR! For you not to be oblivious to the concept, we bring to you our [...]

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