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Getting Started with Email Marketing

September 24, 2018

In the age of email marketing, it is challenging to get the attention of your prospective customers. However, the secret to being successful is to write emails that customers will open and read, and e...Read more

Marketing Attribution 101

August 31, 2018

Justifying marketing budgets is a tale as old as time. You need just the right marketing attribution model to effectively evaluate your campaign performance. Choosing that model is no child’s play e...Read more

How to Create a High-Octane Marketing and Sales Alignment

August 27, 2018

The marketing and sales bridge is the need of the hour. It’s here, it’s real, and it needs to stay! Discussing how you could learn the magic spell to get your marketing and sales teams to look bey...Read more

GDPR: The Sprint and The Marathon, Episode 3: Marketing Life After May 25, 2018

July 12, 2018

GDPR has had a considerable amount of impact on marketers, both B2B and B2C. Discussing how marketing life has changed since that impact and how to effectively deal with those changes, is the agenda o...Read more

GDPR: The Sprint and The Marathon, Episode #2: Grasping the EU Data Subject Rights

May 22, 2018

Data Subject Rights form the core of GDPR and businesses must implement these rights with subject to all the individuals involved. Needless to say, your compliance strategy must be in concurrence with...Read more

GDPR: The Sprint and The Marathon, Episode #1: Deciphering the Premise

May 14, 2018

Living in a digital world, with not a trace of perfect cybersecurity, data protection has never been more indispensable. Enter – GDPR! For you not to be oblivious to the concept, we bring to you our...Read more