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    Analytics Practice Highlights

    Customers Served

    100+

    Customers Served

    Certified Professionals

    70+

    Certified Professionals

    Integrations with Leading Platforms

    50+

    Integrations With Leading Platforms

    Key Features of Omnichannel Analytics Solution

    360-degree View of the Customer
    360-degree View of the Customer Journey

    Map out every touchpoint to enhance user experience.

    Blend and Refine Data with Tableau Prep
    Campaign Performance Analysis using MMX

    Leverage Market Mix Modeling to refine your marketing spend.

    Best Performing Channel
    Best Performing Channel Analysis

    Identify top-performing channels to drive maximum ROI.

    Marketing Budget Analysis
    Marketing Budget
    Analysis

    Allocate budgets effectively for optimized ad spend.

    Pipeline/Funnel Analysis
    Pipeline/Funnel
    Analysis

    Visualize and optimize conversion pathways.

    Marketing Contribution Analysis
    Marketing Contribution Analysis

    Link marketing efforts directly to business outcomes.

    Benefits of Using Marketing Analytics that Power Your Omnichannel Strategy

    360-Degree Marketing View
    360-Degree Marketing View

    Gain real-time insights to drive strategic decisions.

    Precision Channel Performance Analysis
    Precision Channel
    Performance Analysis

    Identify marketing channels to boost traffic and ROI through data-driven strategies.

    Enhanced Pipeline and Funnel
    Enhanced Pipeline and
    Funnel Insights

    Visualize the influence of marketing initiatives on sales funnels and identify bottlenecks for strategic improvements.

    Substantial Cost
    Substantial Cost Efficiency

    Streamline marketing expenditures with AI, reducing costs while enhancing campaign effectiveness.

    Deep Dive into Marketing
    Deep Dive into Marketing ROI

    Understand the precise impact of marketing efforts on revenue.

    Elevated Campaign Intelligence
    Elevated Campaign Intelligence

    Gain granular insights into campaign impact across channels to optimize spend effectively with Market Mix Modeling (MMX).

    Unlock Smarter Insights With
    Marketing Analytics Powered by Grazitti

    Empower your omnichannel marketing with AI-driven insights that enhance performance and drive measurable results.

    Centralized Data

    Centralized Data

    Seamlessly integrate data from multiple channels for a unified marketing view.

    Marketing Contribution Insight

    Marketing Contribution Insight

    Understand the real impact of every campaign on revenue.

    Customer Journey Analysis

    Customer Journey Analysis

    Track customer touchpoints and optimize engagement strategies.

    Advanced Action Filter

    Advanced Action Filter

    Drill deep into your data with precision filtering.

    Customized Reports

    Customized Reports

    Get tailored insights to fuel strategic decision-making.

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    Unlock Smarter Insights

    Architecture

    Architecture
    semi-circles

    Omnichannel Reporting Dashboards

    Streamlining Omnichannel Data from
    Integration to Visualization

    Integration Capabilities
    Integration Capabilities mobile view Integration Capabilities mobile view

    Invest in Data-Driven Success

    Marketing Analytics STANDARD
    PRO
    CUSTOM
    Business Funnel
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    Web Analytics
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    Social & Paid Media Analytics
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    For any further details, please reach out to us at [email protected]

    Market Mix Modelling
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    Lead Segmentation
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    *Annual Maintenance Cost of $5k will be charged separately

    Insights & Resources

    Hear From Our Happy Clients

    Let’s Make Data Work
    for You!

    Frequently Asked Questions (FAQ)

    01 What is omnichannel analytics?
    Omnichannel analytics refers to the process of collecting, integrating, and analyzing data from multiple marketing and sales channels to create a unified view of customer interactions.
    02 Why do you need an omnichannel approach to analytics & reporting?
    An omnichannel approach ensures seamless tracking and analysis of customer journeys across multiple platforms, allowing businesses to optimize their marketing efforts and drive better engagement.
    03 How to implement omnichannel reporting & analytics?
    To implement omnichannel analytics, businesses need to integrate their data sources, establish tracking mechanisms, and use analytics platforms that provide a centralized view of marketing performance.
    04 What are some of the challenges of implementing an omnichannel analytics approach?
    The challenges of implementing an omnichannel analytics approach include data integration from disparate sources, maintaining data accuracy, ensuring compliance with privacy regulations, and deriving actionable insights from complex datasets.
    05 How to set up an omnichannel analytics solution?
    Setting up an omnichannel analytics solution involves choosing the right tools, integrating data pipelines, defining key performance indicators, and continuously optimizing insights with AI-driven models.
    06 How does marketing analytics support omnichannel marketing?
    Marketing analytics enables you to track and analyze customer interactions across multiple channels—email, social media, web, paid ads, and more. This provides a unified view of the customer journey and helps refine your omnichannel marketing strategy for better engagement and conversion.
    07 How does omnichannel analytics improve sales analytics and help understand the customer journey?
    Omnichannel analytics provides customizable, integrated dashboards that give sales teams a clear, end-to-end view of the customer journey — from lead to SQL to paying customer. By eliminating data silos and connecting sales analytics with marketing and operational data, it enables better, faster decision-making. You can start with one area and scale as your needs evolve.

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