Google Analytics 4 – The Next-Gen Measurement Solution
With the shutdown of Universal Analytics in July 2023, Google Analytics 4 has officially replaced the previous version.
However, Google has extended access to UA up to July 1st, 2024 to allow businesses to securely export historical data.
Year-over-year performance analysis from Universal Analytics will help you understand website performance, track marketing campaigns, identify seasonal patterns, measure ROI, and develop strategies for long-term success.
Are You All Set to Upgrade to Google Analytics 4?
GA4, the latest version of Google Analytics, offers new features and capabilities to help you track customer behavior, fetch business insights, and measure your success more effectively than ever.
As the most advanced web analytics platform designed, it helps you learn extensively about your web and app experiences.
Addressing privacy-related concerns, Google Analytics’ fourth version, will currently use first-party cookies but will incorporate Google’s machine learning models in the future.
Five Simple Steps to Setup GA4 in Tag Manager
Create a new
Add a data stream
for your website or
Create a GTM
and copy the
Now, create a trigger
to fire on all
Preview the changes
done in GTM and
submit the container.
What Are the New Features of Google Analytics 4?
GA4 is built on the ‘App + Web’ platform and presents combined data from the user’s first visit to the final conversion.
This latest analytics version provides
AI-based predictive data and
The ‘Insights’ feature allows you
to highlight relevant data
GA4 uses ‘data streams’ and has
‘Account’ and ‘Property’ levels.
It helps you edit, track, and fine-tune
events within your GA4 interface
without complex coding.
GA4 enables you to perform cross-domain tracking and also provides you with a ‘Lifecycle Report’ to view the customer journey.
Top Four Reasons Why GA4 Upgrade Is Worth Migrating
Helps you combine behavior data tracked on both web and mobile apps
Allows you to go beyond generating standard reports with GA4 advanced explorations
Enables you to derive insights with machine learning and predictive modeling
Follows cookieless privacy controls, behavioral and conversion modeling
Universal Analytics Vs Google Analytics 4
What Else Does the Google Analytics (GA4) Setup Provide?
BigQuery is now accessible for free to Google Analytics 4 accounts to help store massive datasets.
The data streaming capabilities of GA4 enable you to measure user interaction across platforms.
The new analytics interface helps you generate user-centric reports.
The ‘Enhanced Measurement’ feature of GA4 let you automatically track certain events.
Google Analytics 4 provides advanced analysis reports and a holistic view of real-time data visualization.
GA4 enables you to mark a tracked event as a conversion.
Modify or create a new event in GA4 based on the occurrence of other events.
The DebugView that appears in your GA4 interface, helps you analyze data at a granular level and in real-time.
Sampling is removed in GA4, which allows you to collect an unlimited amount of data.
Worried About Making the Migration?
Here is How We Can Help
At Grazitti, we have already successfully migrated more than 150 accounts to Google Analytics 4. In addition to that, we also help our clients with tag management systems and Data Studio reporting support for GA4.
The migration is a simple four-step process which includes –
To take advantage of all the advanced analysis and reporting features GA4 has to offer, get in touch with our team of migration experts today.