Google Analytics: A Brief History
Google Analytics 4
Configuration, Consulting, &
Maintenance Services
2005
Google acquires Urchin, laying the foundation for the future of web analytics.
2007
Classic Google Analytics is introduced, providing businesses with valuable insights into their website performance.
2012
Universal Analytics is announced, bringing significant improvements to data collection and reporting capabilities.
2019
Google introduces GA4, a revolutionary analytics platform designed for the future of digital measurement.
2023
Google announces the sunsetting of Universal Analytics, emphasizing the importance of transitioning to GA4 for continued access to valuable insights.
2023
The end of the road for Universal Analytics, marking the exclusive era of GA4.
Why Do You Need GA4 for Your Business?
GA4 is essential for businesses seeking to make data-driven decisions and optimize their digital marketing strategies. By providing valuable insights into customer behavior, website performance, and marketing campaign effectiveness, GA4 empowers businesses to measure ROI, identify growth opportunities, and stay ahead of the competition.
With its user-friendly interface and seamless integration with other Google tools like Looker Studio, Google Search Console, BigQuery, and Google Ads, GA4 simplifies data analysis and provides a unified view of your marketing efforts.
Setting Up GA4 With GTM
GTM offers a streamlined approach to implementing GA4, allowing for easier management and updates. By using GTM,
you can reduce development time, minimize code changes, and collaborate effectively with your team.
Create a new GA4
property.
Add a data stream for your
website or mobile app.
Create a GTM configuration tag
and copy the measurement ID.
Now, create a trigger to
fire on all
the pages.
Preview the changes done in
GTM and submit the container.
Features of GA4
Enhanced Data Collection
Effortlessly track user interactions
across devices and platforms for a
comprehensive view of engagement.
Improved Conversion Measurement
Accurately assess the effectiveness of
your marketing efforts with advanced
conversion tracking.
Expanded Reporting Capabilities
Unlock deeper insights with
customizable dashboards and
sophisticated analysis tools tailored
to your needs.
Enhanced Audience Insights
Segment your audience effectively for
targeted marketing and personalized
user experiences.
Real-Time Analytics
Monitor performance in real time,
enabling data-driven decision-making at
a moment’s notice.
Future-Proof Analytics
Utilize an analytics solution built to
meet the demands of tomorrow’s
challenges.
Consent Mode
Tailor data collection based on user consent, ensuring compliance with privacy regulations like GDPR and CCPA.
Cross-Domain Tracking
Seamlessly track user interactions across multiple domains for a unified view of the user journey.
Google Ads Integration
Benefit from seamless integration for campaign tracking and audience synchronization, enhancing marketing efficiency.
Enhanced Measurement
Automatically track key events, such as scrolls, video engagement, and downloads, without manual setup.
User-Centric Data
Gain insights into multi-device behavior with a unified user-ID view, tracking users across sessions and platforms.
Enhanced eCommerce Tracking
Monitor every step of the eCommerce journey, from product views and add-to-carts to purchases and refunds.
Anomaly Detection
Automatically identifies and alerts you to unusual data patterns or spikes, facilitating quick response to potential issues.
Event-Based Data Model
Leverage a flexible event-based data model to capture a broader range of user interactions.
Enhanced Cross-Device Tracking
Connect user interactions across different devices and platforms, providing a holistic view of the user experience.
Machine Learning Integration
Utilize machine learning algorithms to deliver predictive insights and personalized marketing recommendations.
Data Privacy and Compliance
Benefit from robust data privacy features that align with various data protection regulations, including GDPR and CCPA.
Integration with Google Marketing Platform
Seamlessly integrate with other Google Marketing Platform tools, such as Google Ads and Google Tag Manager, for streamlined marketing campaigns.
Enhanced Data Layer
Capture custom data and events with a flexible data layer, allowing for tailored tracking of specific interactions important to your business.
Explore API
Access and analyze GA4 data programmatically with the Explore API, enabling the creation of custom reports and integration with other systems.
Universal Analytics Vs Google Analytics 4
Why Consider Grazitti for GA4 Implementation & Consultation?
250+
Customers Served, Including
Fortune 500 Leaders
16+
Years of Digital Marketing
Expertise
60+
Certified Digital
Marketing Professionals
30+
Certified Experts
Discover Our Range of Google Analytics Solutions
GA4 Setup
Comprehensive implementation of GA4 to
track your website and app performance.
Google Analytics Audit
In-depth review of your existing Google Analytics setup to
identify areas for improvement.
Google Analytics Consulting
Tailored advice and guidance on optimizing your
GA4 usage for maximum results.
Tags and Events Management
Expert management of tags and events to ensure
accurate data collection.
Google Analytics Reporting
Creation of custom reports and dashboards to
visualize key metrics and track performance.
Google Analytics Integration
Seamless integration of GA4 with other marketing tools
for a unified view of your data.
Website Audit
Comprehensive assessment of your website’s
structure, content, and performance.
Enhanced eCommerce Reports
Detailed insights into your online store’s performance,
including sales, revenue, and customer behavior.
Google Analytics Support
Ongoing support and maintenance to ensure
your GA4 implementation remains effective.
Dashboard Set-Up
Creation of custom dashboards to visualize key metrics
and track your progress.
Monitor Performance in Real Time and Optimize
Your Strategy
How Do We Work?
Audit and Consultation
We assess your current analytics
setup and understand your
business goals to ensure
improved alignment.
GA4 Implementation
We configure and implement GA4
for accurate tracking of your data.
Data Analysis and Insights
We, then, analyze the data,
create reports, and identify key
opportunities for your business.
Strategy Development
We develop data-driven marketing
strategies and optimize your
campaigns for better performance.
Ongoing Support and
Maintenance
We provide continuous support and
keep you updated with the latest
GA4 features and best practices.
Our Resource Center
Google Analytics 4: Audio & Video Library
Digital Marketing Services We Offer
Investing in Google Ads is just the beginning; optimizing your overall marketing strategy is key to achieving greater results.
As a comprehensive digital marketing agency, we offer the following services to supercharge your digital engine:
Google Tag Manager (GTM) Services
Implement Google Tag Manager (GTM) and simplify the process of adding, updating, and maintaining tracking codes across websites and apps. Our digital analytics team can help you gather valuable insights into user behavior and campaign performance, ultimately enhancing website performance and driving informed business decisions.
Social Media Management
Boost brand visibility and awareness with an optimal presence on social media channels. Our social media experts can help you create engaging content, build a loyal community, strengthen brand-audience relationships, and amplify your brand reach with data-driven campaigns.
PPC Management Services
Generate quality leads and boost conversions with a tailored PPC strategy that transforms clicks into revenue and maximizes the ROI. Our paid marketing experts can help you manage and optimize your paid advertising campaigns and accelerate overall lead-generation efforts.
Online Reputation Management
Monitor and manage your reputation online and establish a strong thought-leadership brand that conveys the essence of your brand. Our team can help you ensure that your brand is protected against negative reviews, and stays on top of brand mentions, thereby enabling you to strengthen customers’ confidence.
Search Engine Optimization
Achieve top rankings on search engines to drive significant organic traffic, improving visibility and attracting a larger audience. Our experts can help you optimize your content using relevant keywords, build quality backlinks, enhance your website’s technical performance, and establish a strong organic presence.
Google Ads Management Services
Create, manage, and optimize your paid search campaigns on Google and strategically target the right audience with tailored ads to ensure high visibility. Our experts can help you leverage keyword research, audience segmentation, and advanced bidding strategies to improve ad relevance and quality scores and attract high-quality leads.
Digital Analytics Consulting Services
Maximize the value of your data by collecting, analyzing, and interpreting data from digital channels to drive better decision-making. Our digital analytics experts can help you conduct in-depth data analysis, identify opportunities to enhance user experience, optimize conversion rates, and improve marketing effectiveness.
Looker Studio Services
Leverage the power of Looker Studio to visualize, analyze, and share data insights in a user-friendly and customizable environment. Our experts can help you transform raw data from multiple sources into interactive, real-time dashboards and reports, allowing you to optimize workflows through actionable data intelligence.
Adobe-Powered Services
Leverage Adobe Analytics to get real-time insights into user behavior, streamline the management of marketing and analytics tags using Adobe Launch, and deliver personalized experiences with Adobe Target. Our Adobe-certified experts can help you deploy these Adobe-powered solutions, enabling you to achieve more targeted, data-driven outcomes.
Tag Management Consulting Services
Efficiently manage marketing, analytics, and tracking tags without conducting constant code changes to reduce the reliance on IT teams and accelerate tag deployment. Our Tag Management consultants can help you ensure that all tags are firing correctly and consequently lead to improved data reliability and faster decision-making.
Gain Clarity in Your Data—Start Your GA4 Audit
for Actionable Insights.
Get Started!
Frequently Asked Questions
01 What is Google Analytics 4 (GA4)?
GA4 is the latest version of Google Analytics, designed to provide businesses with a more comprehensive and flexible approach to data analysis. It offers enhanced features like cross-platform tracking, event-based measurement, and real-time insights.
02 What are GA4 services?
GA4 services typically include:
- GA4 setup and configuration
- Data migration from Universal Analytics
- Tag and event management
- Custom report creation
- Data analysis and insights
- Ongoing support and maintenance
03 Is it possible to run GA4 alongside Universal Analytics?
Yes, you can run GA4 alongside Universal Analytics during the migration process. This allows you to collect data on both platforms and ensure a smooth transition.
04 How to implement GA4 without GTM?
While GTM is a popular method for implementing GA4, it's not the only option. You can also implement GA4 directly on your website using code snippets. However, GTM offers several advantages, such as easier management and updates.
05 What happens after you have migrated from UA to GA4?
After migrating to GA4, you can continue to access historical data in Universal Analytics for a limited time. However, it's important to focus on GA4 as it's the future of Google Analytics.
06 Is there any post-migration checklist for GA4?
Yes, there is a post-migration checklist to ensure a successful transition to GA4. This includes -
- Verifying data accuracy
- Setting up custom reports
- Optimizing your tracking setup
07 What are the top challenges and solutions after migrating to GA4?
Some common challenges after migrating to GA4 include:
- Data loss: Ensure that all your data is being collected correctly in GA4.
- Configuration errors: Verify that your GA4 configuration is set up correctly.
- Learning curve: Take the time to familiarize yourself with GA4's new features and capabilities.