Position title
Marketo Specialist
Panchkula, India -   Posted on
April 25, 2024
Description

Job Description

We are looking for a Marketing Automation Specialist with 5+ years experience in Marketo to join our Panchkula office. As a Marketo specialist, you will be working closely with designers, developers and project managers. This role will implement all programmatic and operational initiatives through Marketo. The ideal candidate should be technical, organized, results driven, has strong attention to detail and has a passion for digital applications.

Skills

Key Skills

  • Proven experience in Marketing Automation and deep understanding of its principles and methodologies.
  • Proficiency in Marketo is essential, with additional experience in other platforms like Pardot, Eloqua, HubSpot, or SFMC being advantageous.
  • Ability to conceptualize, template, execute, and report on marketing campaigns effectively.
  • Hands-on experience in managing targeted email campaigns and email nurture programs, as well as proficiency in social media management.
  • Strong proficiency in database management and segmentation, with additional skills in Excel, PowerPoint, and SQL being beneficial.
  • Exposure to HTML, JavaScript, and CSS is preferred, with front-end development skills like AJAX and JavaScript-based frameworks considered an asset.
  • Familiarity with CRM integrations, particularly Salesforce.com or Microsoft Dynamics, is highly desirable.
  • Excellent oral and written communication skills to effectively convey ideas and insights to diverse stakeholders.
Responsibilities

Roles and Responsibilities

  • Manage the Marketing Automation platform to execute and optimize marketing campaigns.
  • Collaborate with cross-functional teams to implement programmatic and operational initiatives.
  • Utilize the platform’s features to create targeted email campaigns and nurture programs.
  • Analyze campaign performance metrics and provide insights for continuous improvement.
  • Conduct database management and segmentation to enhance campaign targeting and effectiveness.
  • Develop and maintain CRM integrations to ensure seamless data flow between systems.
  • Stay updated on industry trends and best practices in Marketing Automation.
  • Communicate effectively with internal teams to ensure alignment and successful execution of marketing strategies.
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Position: Marketo Specialist

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Contacts
Address:
Plot No. 198, Industrial Area Phase II, 134113, Panchkula, Haryana, India