Position title
Marketing Specialist
Panchkula, India -   Posted on
July 11, 2023

Job Description

As a Marketing Specialist, you will be responsible for developing and managing all aspects of our marketing strategy. You will focus on creating, implementing, tracking and optimizing our digital and traditional marketing campaigns across various marketing channels. You will keep your eye on the latest marketing trends and work on creating advertising campaigns, pricing strategies based on demographic data and targeting specific customer demographics.

As a leading IT company, we are searching for someone who is highly self-motivated, proactive, and has a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns. The ideal candidate should have 2+ years of experience to join our office in Panchkula.


Key Skills

  • Proven experience as marketing specialist or similar role.
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods.
  • Demonstrable experience in marketing data analytics and tools.
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.).
  • Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired.
  • Well-organized and detail oriented.
  • Exceptional communication and writing skills.
  • Commercial awareness partnered with a creative mind.
  • Excellent analytical skills.
  • Good communication and interpersonal skills.
  • Attention to detail for precise analysis of data.
  • Critical thinking and problem-solving skills.
  • Ability to work under pressure and motivation to succeed in a competitive environment.
  • Ability to work with teams and collaborate.
  • Excellent leadership and managerial skills.
  • Time management and multitasking skills with the ability to prioritize tasks.

Roles and Responsibilities

  • Conducting keyword research using dedicated software, and generating new keyword ideas.
  • Analyzing website and social media pages, then making recommendations for improvement.
  • Monitoring website traffic, search results, and developing strategies. Generating content ideas and delegating these to the team.
  • Overseeing content creation and offering suggestions.
  • Updating outdated content.
  • Optimizing pages for desktop, tablet, and mobile use.
  • Developing link-building strategies.
  • Managing SEO for multiple services on offer.
  • Should have experience of multiple geography SEO.
  • Being the gatekeeper for SEO checks for initiatives of other marketers.
  • Keeping up to date with new trends and best SEO practices.
  • Social media planning and implementation using Hootsuite.
  • Analyzing impact of SEO posts and sharing detailed impact reports.
  • Monitor and check YouTube analytics and create impact reports plus recommendations.
  • Adherence to internal QMS (Quality Management System) procedures & Information Security Controls according to implemented ISMS (Information Security Management System) of the Organization.
  • Report immediate Reporting Manager/Supervisor related to incidents.

Position: Marketing Specialist

Thank you for submitting your application. We will contact you shortly!


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Plot No. 198, Industrial Area Phase II, 134113, Panchkula, Haryana - 134113, India