Marketing Attribution 101
Justifying marketing budgets is a tale as old as time. You need just the right marketing attribution model to effectively evaluate your campaign performance. Choosing that model is no child’s play either. Tune in to listen to the complete podcast episode, “Marketing Attribution 101”, where our marketing aficionados discuss just how you can make your marketing attribution life easier.
Featured Speakers
Akanksha Dass
Content Marketing Specialist
Akanksha is a content marketer who formerly worked at Dell and American Express. She has hands-on experience working in B2B Sales, Corporate Sales, and Inside Sales as well as Marketing. Having worked on both sides of the table, she understands the perks and pains of both the worlds – sales and marketing.
A writer by day and a reader by night, she’s been channelizing her passion for making good stories sound awesome into telling fantastic marketing tales. The areas of her specialization include inbound marketing, email marketing, social selling and marketing, and international regulations like GDPR.
Smriti Dewan
Content Marketing Specialist
Smriti is a graduate from the London School of Economics. She is a movie buff and a baker. As a Content Marketer, she uses easy explanations to demystify challenging articles on Analytics, Content Marketing, SEO and Digital Marketing.
When it comes to content, she’s an alchemist that turns ‘texty’ to ‘crisp’, no magic spells necessary. A true team player, she always makes time for mentoring fellow content marketers if and when required, which makes her deserving of the title – the real MVP!
What’s in it for you?
An understanding of the following:
- What is marketing attribution?
- What kind of attribution models are there?
- What kind of multi-touch attribution models are there?
- What can you do to choose the best fit for your business?