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    What is Salesforce Marketing Cloud Account Engagement?

    Marketing Cloud Account Engagement (Pardot) is the ideal marketing automation platform for businesses seeking to optimize their customer engagement and drive brand success.  It offers a complete set of tools to efficiently connect and interact with your target audience. With its enhanced capabilities, it enables you to stay ahead of the curve, optimize impact, and ace your marketing goals.

    Omnichannel Marketing

    Why Choose Salesforce Marketing Cloud Account Engagement?

    With Marketing Cloud Account Engagement, you can boost your team’s productivity, enhance your marketing efficiency, and build more meaningful relationships. It helps you to:

    As a leading Salesforce Marketing Cloud Account Engagement service provider, we can help you create meaningful interactions, deliver personalized experiences, and build lasting relationships with your customers. Get ready to harness the full potential of your marketing efforts with us!

    Optimize & Scale Your Marketing Efforts With Account Engagement

    Examine your Marketing Cloud Account Engagement instance thoroughly to discover any potential areas for enhancement and assess its overall health. Get a complimentary, in-depth health check of your Account Engagement instance to unleash its true potential.

    Boost Your Marketing and Sales Success With Marketing Cloud Account Engagement

    Boost Your Marketing and Sales Success

    Transform Your Marketing Campaigns With Our Account Engagement Implementation Services

    Harness Its Capabilities to Create Personalized and Effective Campaigns. Leverage the Power of Account Engagement to Create Targeted Campaigns

    Our team of experts will closely work with you to understand your unique needs and goals, and then develop a customized implementation plan that maximizes the capabilities of your Account Engagement instance.

    Level-Up Your Marketing Game With Account Engagement Integration Services

    Maximize Your Marketing Potential and Transform Your Customer Experience

    Effectively engage with your customers across various digital platforms, including email, social media, and more. Our Marketing Cloud Account Engagement Integration services can help you better understand your customer’s behaviors and preferences through data analysis and segmentation.

    Upgrade Your Marketing Capabilities with Account Engagement Migration Services

    Elevate Your Marketing Stack and Unlock New Possibilities

    Effortlessly migrate your existing customer data, campaigns, and engagement history to Marketing Cloud Account Engagement. With our team of experts, you can minimize the risks and complexities of migration, reduce downtime, and improve your overall marketing effectiveness.

    Seamless Transition to Account Engagement With Tailored Onboarding Services

    From Choas to Success – We’ll Guide You Every Step of the Way

    Our tailored onboarding services for Account Engagement enable you to swiftly set up your instance and begin driving your business forward. We begin by gaining insight into your business aspirations and subsequently craft a strategic roadmap for you. We provide extensive Marketing Cloud Account Engagement onboarding services to:


    Achieve Your Business Goals Faster With Tailored Technical Solutions

    Maximizing Your Account Engagement Potential

    We offer a range of  Marketing Cloud Account Engagement Technical Services, including account optimization, data analysis and segmentation, campaign strategy and execution, and performance tracking and reporting.

    Empower Your Team and Drive Success With Effective Marketing Cloud Account Engagement Training

    Learn the Latest Techniques for Engaging Customers

    Learn how to leverage the tools and features of Account Engagement to create more personalized and relevant campaigns that resonate with your audience. Additionally, our experts can help you to stay up-to-date with the latest trends and best practices in marketing, allowing you to remain competitive in your industry.

    Optimize Your Instance: Conduct an Account Engagement Instance Audit

    Efficiency Starts With an Instance Audit

    By conducting an instance audit, you can gain insights into how your resources are being used and where improvements can be made to increase efficiency. Our experts can help you in determining database health, reduce costs, and optimize the usage of your instance.

    Boost Your Bottom Line With Marketing Cloud Account Engagement

    With Account Engagement, you can efficiently manage and automate your marketing campaigns to save time and resources all while witnessing better ROI. Also, our experts can help you equip your sales team with the insights they need to close more deals and win new business.

    Other Popular Account Engagement Services That We Offer

    Here’s What Customers Have to Say About Us

    We’ve been delivering professional Account Engagement services and growth strategies for customers in the manufacturing, B2B tech, healthcare, financial, and SaaS space.

    From a successful Account Engagement implementation to smooth onboarding, we offer a comprehensive individualized strategy. The Account Engagement consultants at Grazitti assist businesses in transforming RevOps and developing tailored solutions for their unique business challenges.

    We’re with you every step of the way!

    We Automate the Pain Away

    We Automate the Pain Away

    We’ll help you deliver the best version of you by automating and streamlining sales enablement processes.

    We're Your Success Partner

    We’re Your Success Partner

    We take pride in our expertise & ability to provide exceptional solutions.

    We Your Extended Team

    We’re Your Extended Team

    With a combined experience of 100+ years, we have expertise in providing tailored solutions to meet client requirements.

    We Available Anytime, Anywhere

    We’re Available Anytime, Anywhere

    Get 24×7 customer support from Oracle Eloqua experts with extended on-shore support for better customer experience.

    Our Trusted Partners

    Curious to Know More?
    Here are Some Frequently Asked Questions

    1. Which Marketing Cloud Account Engagement edition is ideal for my business?
    There are three versions of Marketing Cloud Account Engagement: Growth, Plus, and Advanced. They come in a range of prices. You can select the most suitable version based on your business requirements.
    2. What differentiates Account Engagement Classic from Lightning?
    The Pardot Classic app and do not offer the improved user interface or the features and capabilities that the Lightning app offers. Also, the Pardot Classic app is retired and now, Marketing Cloud Account Engagement is only accessible through the Salesforce Lightning Experience.
    3. Is the Pardot standalone app on being retired?
    No. Nevertheless, it is recommended that all users switch to the Account Engagement Lightning app. Customers can still access the standalone Pardot app (found at if they like.
    4. Will users lose any functionality when the Pardot Classic app is unavailable?
    No, at, you may access the same traditional user experience with the exact same features and capabilities. Enable the Account Engagement Lightning app if you still want your users to be able to access MCAE from within your Salesforce instance. The Pardot Classic app and experiences do not offer the improved user interface or the features and capabilities that the Lightning app offers.
    5. How much does it cost to install Marketing Cloud Account Engagement?
    Marketing Cloud Account Engagement implementation costs vary depending on the needs and demands of the businesses and are not set in stone. Speak to one of our Salesforce Marketing Cloud Account Engagement Certified professionals today to learn more about its pricing structure according to your business needs.
    6. Why do people use Marketing Cloud Account Engagement?
    Marketing Cloud Account Engagement enables sales and marketing to collaborate on a single platform easily and facilitates effective collaboration between them to speed up the sales cycle. Businesses can deliver customized email campaigns, giving sales reps access to marketing-curated content and insights across all platforms.
    7. Can we use Marketing Cloud Account Engagement for free?
    Marketing Cloud Account Engagement is not free. Even if you don't use the entire Salesforce Platform, you can still use Marketing Cloud Account Engagement by purchasing the marketing automation edition that best suits your needs. There are four marketing automation plans offered by Marketing Cloud Account Engagement, which are generally referred to as:
    • Marketing Cloud Account Engagement Growth: It offers a comprehensive suite of marketing automation tools that can benefit teams of any size. Whether you're just starting a business or want to improve your operations, you can find solutions that fit your needs and help you streamline your marketing operations.
    • Marketing Cloud Account Engagement Plus: This plan offers advanced features that allow you to dive deeper into your data, gain more insights about your audience, and create more targeted and effective campaigns.
    • Marketing Cloud Account Engagement Advanced: It is the most popular plan. It provides businesses with powerful tools for innovation and growth with advanced marketing automation and analytics capabilities.
    • Marketing Cloud Account Engagement Premium: If you need enterprise-ready features and support, Premium is the plan for you. This top-tier plan offers predictive analytics, advanced personalization options, and dedicated support from a team of experts.
    8. What is the difference between MCAE and Salesforce Marketing Cloud?
    Marketing Cloud is frequently used by B2C businesses as it provides a high degree of targeted personalization over a number of channels, including email, SMS, and push notifications. Whereas, B2B enterprises are frequently connected with Marketing Cloud Account Engagement as it nurtures prospects until they are sales-ready through lead generation, scoring, and email marketing. However, to decode which of the two is the right fit for your business, the decision boils down to:
    • What features do you need in your software?
    • What are your business goals?
    • What is your budget?
    9. What is MCAE Engagement Studio?
    MCAE Engagement Studio helps you send emails to a list of potential customers, monitor how they respond to them, and tailor your response to how each customer interacts with the individual emails in the drip campaign.
    10. Why is Pardot named MCAE?
    In an effort to make Salesforce's sprawling product suite easier to grasp and to improve the uniformity & consistency of Salesforce's marketing solutions, Pardot was renamed Marketing Cloud Account Engagement.

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