Consumers today don’t read the entire piece of content that you produce, they rather skim through it. Statistics suggest that the average attention span of humans has now reduced to a mere 8 seconds. That’s exactly 1 second less than the memory of a goldfish!
Did that bite-sized stat catch your eye? Enter- snackable content.
Snackable content is a saturated form of long-form content. It is a more engaging, fun, and crisper way of conveying a message to your target audience and educating them about your products and services. Using it correctly, B2B marketers can gain more viewer attention and maximize lead generation.
What is Snackable Content?
Snackable content is a more direct and effective method of conveying information to your target audience. Content is broken down into bite-sized chunks of critical information that your viewers can easily digest and is appealing to the eye.
Snackable content can prove to be an ideal social engagement tool as it helps in keeping the prospects interested in your products and service until they’re ready to gain in-depth insights and make a final purchase decision.
Visual play makes snackable content attractive, making it shareable and highly engaging. It is an effective tool that is often used to streamline overarching campaigns and support business goals.
What are the Types of Snackable Content?
Through snackable content, your aim should be to offer your viewers something that keeps them entertained and persuades them to make a buying decision.
Let’s take a look at 4 snackable content types that can be shared promptly and result in lead generation.
We all love memes, don’t we? Memes make for the perfect snackable content type as these add an element of fun, quirkiness, and entertainment to any piece of information. As easy as it looks, creating memes, however, can prove to be very difficult. The messaging has to be straightforward but not blunt that it hampers the whole agenda of conveying a message, the hilarious way. Use fun characters, animations, and doodles to make your memes more interesting and engaging.
Infographics are an ideal medium to put across a lot of information in a minimalistic and interesting way. In comparison to the traditional writing methods, infographics are easy to access and are highly engaging. The convenience or simply skimming over them without missing any detail makes them enriching and snackable.
GIFs are the most versatile form of snackable content. You can use GIFs to captivate your audience and convey a message to them in a manner that’s silent yet impactful. GIFs contain the potential to catch the user’s eye, which makes them a highly shareable content form.
Quizlets are an interactive and intriguing form of recording the opinions of your audience.
Quizlets are great when it comes to getting prompt consumer responses. Add some quirk to your quizlets by using animations and GIFs, and see how your engagement metrics shoot.
4 Ways to Use Snackable Content for Effective Marketing
It can get pretty boring sometimes for you to consistently produce and market long-form content and for your readers to actually find the time to read it. Spice up your marketing game by unleashing your creativity and offering your users information that is bite-sized and easy to digest.
Here are four ways to achieve marketing efficiency using snackable content:
1. Keep it short: Since snackable content is the content that users can easily skim through amid their busy schedules, present the information in a compact form. Use bullet points, short paragraphs, crisp headlines, and clear statistics to make your content more impressive and interesting.
2. Use visual play: According to statistics, 80% of brands today use some form of visual content on social media. Visuals are a powerful medium that keeps viewers hooked to the content that you’re presenting Include vibrant images, short videos, and graphic visuals to gauge the attention of your audience and make it easier for them to understand complicated information.
3. Identify the dry areas: After a piece of content is produced, go through it to identify the areas where you can add that extra zing to make it more dynamic and intriguing. Fill your content with bits of snackable content like GIFs, memes, and doodles and jazz it up for your audience to enjoy reading it.
4. Get Creative With Headlines: There’s a lot of room for creativity when it comes to experimenting with snackable content. There’s a lot of room for creativity when it comes to experimenting with snackable content. Interactive headlines are an important aspect of your marketing campaigns that can help you draw user attention and better engage them. You can add stats, quotes, or even questions to your headlines to make them more appealing.
The key takeaway here is that snackable content is a smart way to market your content. You can remix your long-form gems into memes, infographics, videos, and grasp your reader’s attention, all the while ensuring that your key messaging remains intact in the process.
Wish to take your content marketing game up a notch with snackable content? Talk to us!
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