Being a free and the most widely used web analytics tool, Google Analytics offers out-of-the-box reports that provide an overview of key metrics. But these reports don’t always fit everybody’s business needs. So, Google Analytics enables you to create your own custom reports to uncover deeper insights.
Set up custom reports
After signing in to your Analytics account, click on the Customization tab at the top of the home page and you will be able to create a new custom report with the metrics that you want.
Instead of creating custom reports yourself, you can visit Solutions Gallery and download off-the-shelf custom templates.
Let us take a dive into the list of some custom reports that are a must for optimizing the conversion rate of your website:
- Browser Report
A browser-level report helps you identify the performance of different browsers on your website. Moreover, it makes you aware of the visitors using different browsers and their bounce rates along with the technical issues related to the respective browser type.
However, you don’t need to set up browser reports as you can easily import them. Once you are done with the import, you can review it for red flags on a regular basis.
Google Analytics is awesome but cannot help you with specific business needs sometimes. By using these custom report templates and personalizing them as per your requirements, you can optimize your conversion rate and make better decisions.
Do you want to optimize your conversion rate?
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