It’s a digital-first world where most people, especially millennials, live with the FOMO factor—the reason why they remain hyperconnected most of the time and expect more out of brands. This makes businesses deliver extraordinary customer experience.
According to a study by Walker, customer experience will overtake price and product as the key brand differentiator by 2020. To deliver exceptional customer experiences, you need to offer customers all the brand-related information.
No matter how your target audience reaches your brand, they engage with it through your website. But having a website alone is not enough. To turn your website into a social destination, you need an online community where you act as the sole host. And you must design and develop your community, considering all the purposes it is meant to serve.