“Nobody likes to be sold to, but everyone likes to buy.” – Dr. Earl Taylor
Undoubtedly, the biggest change in data legislation in 20 years, GDPR isn’t just a buzzword anymore. Unless someone has been living under a rock, everyone in the global market has seen, read, and heard plenty about the European Union General Data Protection Regulation. The goal of GDPR is to shore up the data subject rights by establishing greater transparency and authority over personal data and to provide a single best practice for data handling and compliance. If you’re a sales, business development or relationship management professional, you’d be affected.
We’re here to address the ‘GDPR-Sales’ elephant in the room. Read on!