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                                                                                                                                                                                                                                                      • Blog Home
                                                                                                                                                                                                                                                      • Communities
                                                                                                                                                                                                                                                        • CMaaS
                                                                                                                                                                                                                                                          Top 4 Online Community Management Trends to Look Out For in 2022 5 Sure-Fire Ways to Create a Robust Community Management Strategy
                                                                                                                                                                                                                                                          Top 4 Online Community Management Trends to Look Out For in 2022 5 Sure-Fire Ways to Create a Robust Community Management Strategy
                                                                                                                                                                                                                                                        • Salesforce Experience Cloud
                                                                                                                                                                                                                                                          Transform Your Customer Experience Using Salesforce Experience Cloud The Secret Sauce to Engage Your Online Community Members
                                                                                                                                                                                                                                                          Transform Your Customer Experience Using Salesforce Experience Cloud The Secret Sauce to Engage Your Online Community Members
                                                                                                                                                                                                                                                        • Khoros
                                                                                                                                                                                                                                                          How to Enable Quick Case Escalation From Your Khoros-Powered Community? Lithium-Spredfast Merger: One Platform to Manage All of Your Digital Customer Engagement
                                                                                                                                                                                                                                                          How to Enable Quick Case Escalation From Your Khoros-Powered Community? Lithium-Spredfast Merger: One Platform to Manage All of Your Digital Customer Engagement
                                                                                                                                                                                                                                                        • Higher Logic/Vanilla Forums
                                                                                                                                                                                                                                                          4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
                                                                                                                                                                                                                                                          4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
                                                                                                                                                                                                                                                        • Jive
                                                                                                                                                                                                                                                          Top 5 Questions of a Jive-x Community Manager Planning to Migrate to Lithium Migrating From Jive-x to Salesforce Community Cloud? Get Answers to All Your Questions
                                                                                                                                                                                                                                                          Top 5 Questions of a Jive-x Community Manager Planning to Migrate to Lithium Migrating From Jive-x to Salesforce Community Cloud? Get Answers to All Your Questions
                                                                                                                                                                                                                                                        • Community (re)Focus
                                                                                                                                                                                                                                                          Innovation in Community Culture – Insights From Community (re)Focus, 2021 Community Development and the Power of Engagement – Insights From Community (re)Focus, 2021
                                                                                                                                                                                                                                                          Innovation in Community Culture – Insights From Community (re)Focus, 2021 Community Development and the Power of Engagement – Insights From Community (re)Focus, 2021
                                                                                                                                                                                                                                                      • CRM
                                                                                                                                                                                                                                                        • CRM Integration
                                                                                                                                                                                                                                                          Integrate Your Salesforce Instance with Qualtrics Maximizing Salesforce CRM Investment via Cloud Integration
                                                                                                                                                                                                                                                          Integrate Your Salesforce Instance with Qualtrics Maximizing Salesforce CRM Investment via Cloud Integration
                                                                                                                                                                                                                                                        • Microsoft Dynamics 365
                                                                                                                                                                                                                                                          Streamlining Operations and Boosting Financial Performance With MS Dynamics 365 Microsoft Dynamics 365 Sales: Build Stronger Customer Relationships in Businesses
                                                                                                                                                                                                                                                          Streamlining Operations and Boosting Financial Performance With MS Dynamics 365 Microsoft Dynamics 365 Sales: Build Stronger Customer Relationships in Businesses
                                                                                                                                                                                                                                                        • Salesforce
                                                                                                                                                                                                                                                          Enhance Stock Management With Field Service Booster Salesforce’s Next AI Frontier: Meet Einstein Copilot and Copilot Studio
                                                                                                                                                                                                                                                          • CPQ
                                                                                                                                                                                                                                                            Getting Started With Salesforce CPQ Product Rules How to Apply Discount Schedules in Salesforce CPQ
                                                                                                                                                                                                                                                          • Sales Cloud
                                                                                                                                                                                                                                                            Salesforce Sales Cloud Innovations – Your Key to Higher Revenue Custom Revenue Schedules: An Upgraded Version of Salesforce’s Standard (Revenue Schedule) Functionality
                                                                                                                                                                                                                                                          • Service Cloud
                                                                                                                                                                                                                                                            Enhance Stock Management With Field Service Booster Enabling a Multilingual Knowledge Base for Your Online Community
                                                                                                                                                                                                                                                          • Salesforce QA
                                                                                                                                                                                                                                                            Streamlining Your Workflow: Best Practices for Salesforce Automation Testing Best AI-powered Tools for Salesforce Automation Testing in 2023
                                                                                                                                                                                                                                                          • Salesforce Arena
                                                                                                                                                                                                                                                          Enhance Stock Management With Field Service Booster Salesforce’s Next AI Frontier: Meet Einstein Copilot and Copilot Studio
                                                                                                                                                                                                                                                        • Sales Optimization
                                                                                                                                                                                                                                                          Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
                                                                                                                                                                                                                                                          Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
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                                                                                                                                                                                                                                                          Tableau Server vs Tableau Cloud: Which Deployment Option Should You Go For? Unlock Hidden Insights and Drive Business Success With Machine Learning & Big Data
                                                                                                                                                                                                                                                          Tableau Server vs Tableau Cloud: Which Deployment Option Should You Go For? Unlock Hidden Insights and Drive Business Success With Machine Learning & Big Data
                                                                                                                                                                                                                                                        • Artificial Intelligence
                                                                                                                                                                                                                                                          Building Intelligent Assistants With NLP Understand Customers Better with Conversational Analytics
                                                                                                                                                                                                                                                          Building Intelligent Assistants With NLP Understand Customers Better with Conversational Analytics
                                                                                                                                                                                                                                                        • Big Data Analytics
                                                                                                                                                                                                                                                          Insights to Action: Unlock the Potential of Tableau Cloud for Business Intelligence Building a High-Performance Big Data Analytics System
                                                                                                                                                                                                                                                          Insights to Action: Unlock the Potential of Tableau Cloud for Business Intelligence Building a High-Performance Big Data Analytics System
                                                                                                                                                                                                                                                        • Business Intelligence
                                                                                                                                                                                                                                                          Demystifying the Data Journey: Tableau vs. Power BI Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                          Demystifying the Data Journey: Tableau vs. Power BI Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                        • Data Visualization
                                                                                                                                                                                                                                                          Improving Healthcare Analytics With Data Visualization Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                          Improving Healthcare Analytics With Data Visualization Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                        • Data Warehouse
                                                                                                                                                                                                                                                          The Architecture of a Modern Data Warehouse & Its Components What Is the Difference Between ETL and ELT?
                                                                                                                                                                                                                                                          The Architecture of a Modern Data Warehouse & Its Components What Is the Difference Between ETL and ELT?
                                                                                                                                                                                                                                                        • Predictive Analytics
                                                                                                                                                                                                                                                          Optimize ABM Initiatives with Predictive Analytics Improving Healthcare With Predictive Analytics
                                                                                                                                                                                                                                                          Optimize ABM Initiatives with Predictive Analytics Improving Healthcare With Predictive Analytics
                                                                                                                                                                                                                                                      • Design
                                                                                                                                                                                                                                                        • Community Design
                                                                                                                                                                                                                                                          Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
                                                                                                                                                                                                                                                          Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
                                                                                                                                                                                                                                                        • Landing Page
                                                                                                                                                                                                                                                          4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
                                                                                                                                                                                                                                                          4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
                                                                                                                                                                                                                                                        • LMS Designing
                                                                                                                                                                                                                                                          Learning Management Systems 101: The Future of Workplace Learning Top 5 eLearning Trends to Watch Out for in 2021
                                                                                                                                                                                                                                                          Learning Management Systems 101: The Future of Workplace Learning Top 5 eLearning Trends to Watch Out for in 2021
                                                                                                                                                                                                                                                        • MadCap Flare
                                                                                                                                                                                                                                                          Integrate MadCap Flare With LMS for Superlative eLearning Experiences 3 Ways to Understand Your Audience Better & Create Effective Documentation
                                                                                                                                                                                                                                                          Integrate MadCap Flare With LMS for Superlative eLearning Experiences 3 Ways to Understand Your Audience Better & Create Effective Documentation
                                                                                                                                                                                                                                                        • Product Design
                                                                                                                                                                                                                                                          5 Reasons Why Product Design Is Crucial to Win Customers 6 Steps to Create Product Designs That Stand Out
                                                                                                                                                                                                                                                          5 Reasons Why Product Design Is Crucial to Win Customers 6 Steps to Create Product Designs That Stand Out
                                                                                                                                                                                                                                                        • Videos
                                                                                                                                                                                                                                                          Harnessing the Power of Psychology in eLearning Revolutionizing eLearning: How AI is Transforming Video-based Education
                                                                                                                                                                                                                                                          Harnessing the Power of Psychology in eLearning Revolutionizing eLearning: How AI is Transforming Video-based Education
                                                                                                                                                                                                                                                        • Web & Graphic
                                                                                                                                                                                                                                                          6 Ways to Make Skeuomorphism a Part of Your Design Strategy 5 Ways to Create a Hero Image That Drive Conversions
                                                                                                                                                                                                                                                          6 Ways to Make Skeuomorphism a Part of Your Design Strategy 5 Ways to Create a Hero Image That Drive Conversions
                                                                                                                                                                                                                                                      • Marketing
                                                                                                                                                                                                                                                        • Account Based Marketing
                                                                                                                                                                                                                                                          Selecting the Right ABM Platform for B2B Hold All the Aces With Account-Based Marketing
                                                                                                                                                                                                                                                          Selecting the Right ABM Platform for B2B Hold All the Aces With Account-Based Marketing
                                                                                                                                                                                                                                                        • Content Marketing
                                                                                                                                                                                                                                                          Funnel Vs Flywheel: Demystifying the Right Content Marketing Strategy for Success The MarTech Advantage: Transforming Content Creation for a Competitive Edge
                                                                                                                                                                                                                                                          Funnel Vs Flywheel: Demystifying the Right Content Marketing Strategy for Success The MarTech Advantage: Transforming Content Creation for a Competitive Edge
                                                                                                                                                                                                                                                        • Data Management
                                                                                                                                                                                                                                                          Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
                                                                                                                                                                                                                                                          Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
                                                                                                                                                                                                                                                        • Information Security
                                                                                                                                                                                                                                                          Ensuring Cybersecurity in the Age of Large Language Models (LLMs) Security Operations Center: What Is It & Why Do You Need It?
                                                                                                                                                                                                                                                          • CCPA
                                                                                                                                                                                                                                                            CCPA Enforcement: What You Need To Know CCPA: What Marketers Need To Know
                                                                                                                                                                                                                                                          • GDPR
                                                                                                                                                                                                                                                            Is your Sales Team Ready for European Union GDPR? Why should U.S. businesses care about EU GDPR?
                                                                                                                                                                                                                                                          Ensuring Cybersecurity in the Age of Large Language Models (LLMs) Security Operations Center: What Is It & Why Do You Need It?
                                                                                                                                                                                                                                                        • Demand Generation
                                                                                                                                                                                                                                                          6 Landing Page Best Practices to Ace Demand Generation Why Going Omnichannel Should be Your Next Goal
                                                                                                                                                                                                                                                          6 Landing Page Best Practices to Ace Demand Generation Why Going Omnichannel Should be Your Next Goal
                                                                                                                                                                                                                                                        • Digital Marketing & Analytics
                                                                                                                                                                                                                                                          How to Export and Preserve Historical Data From Universal Analytics? A/B Testing in Google Analytics 4: Unlocking Insights With Data-Driven Experiments
                                                                                                                                                                                                                                                          • Conversion Rate Optimization
                                                                                                                                                                                                                                                            Optimize Your Conversion Rate with Google Analytics Custom Reports Google Introduces AdWords Conversion Import for Salesforce
                                                                                                                                                                                                                                                          • Search Engine Marketing
                                                                                                                                                                                                                                                            All You Need to Know About Google Ads Updates in 2023 Summing Up the Google Webmaster Conference 2019
                                                                                                                                                                                                                                                          • Search Engine Optimization
                                                                                                                                                                                                                                                            Bing SEO Tips – How to Rank High on Bing Finding Balance: ChatGPT and Human Collaboration in SEO
                                                                                                                                                                                                                                                          • Social Media Marketing
                                                                                                                                                                                                                                                            Latest Trends in Global Social Media Use for 2022 6 Hacks to Skyrocket Your Google Ads Quality Score
                                                                                                                                                                                                                                                          • Tag Management System
                                                                                                                                                                                                                                                            5 Best Tag Management Solutions You Should Consider for Your Website Getting Started with Google Analytics via Google Tag Manager
                                                                                                                                                                                                                                                          How to Export and Preserve Historical Data From Universal Analytics? A/B Testing in Google Analytics 4: Unlocking Insights With Data-Driven Experiments
                                                                                                                                                                                                                                                        • Email Marketing
                                                                                                                                                                                                                                                          6 Sure-Fire Ways to Create a Winning Email Marketing Strategy Elevate Your Email Marketing with Gamification
                                                                                                                                                                                                                                                          6 Sure-Fire Ways to Create a Winning Email Marketing Strategy Elevate Your Email Marketing with Gamification
                                                                                                                                                                                                                                                        • Inbound Marketing
                                                                                                                                                                                                                                                          Buyer Personas Demystified Throwback to the Year That Was: Top 10 Blogs of 2019
                                                                                                                                                                                                                                                          Buyer Personas Demystified Throwback to the Year That Was: Top 10 Blogs of 2019
                                                                                                                                                                                                                                                        • Marketing Automation
                                                                                                                                                                                                                                                          Measure Your Marketing Impact: Top 5 KPIs to Track in 2023 Partnering for Success: Finding the Right HubSpot Partner to Drive Business Growth
                                                                                                                                                                                                                                                          • Eloqua
                                                                                                                                                                                                                                                            Oracle Eloqua 23A Release: 10 Things You Need to Know How to Maximize the Power of Your Eloqua Instance
                                                                                                                                                                                                                                                          • HubSpot
                                                                                                                                                                                                                                                            Partnering for Success: Finding the Right HubSpot Partner to Drive Business Growth HubSpot’s Responsive Email Templates: Your Key to Increasing User Engagement
                                                                                                                                                                                                                                                          • Pardot
                                                                                                                                                                                                                                                            Foster Sales & Marketing Alignment With Marketing Cloud Account Engagement 6 Steps to Ace Email Marketing – The Pardot Way
                                                                                                                                                                                                                                                          • Marketo
                                                                                                                                                                                                                                                            How to Ace Your Email Blast Campaigns Marketo Munchkin: The Key to Converting Visitors to Potential Buyers
                                                                                                                                                                                                                                                          • Salesforce Marketing Cloud
                                                                                                                                                                                                                                                            Salesforce CDP: The Key to Creating Unified Customer Data A Consultant’s Role in Optimizing Salesforce Marketing Cloud
                                                                                                                                                                                                                                                          Measure Your Marketing Impact: Top 5 KPIs to Track in 2023 Partnering for Success: Finding the Right HubSpot Partner to Drive Business Growth
                                                                                                                                                                                                                                                        • Marketing Strategy
                                                                                                                                                                                                                                                          Take a Data-Driven Approach to Ace Omni-Channel Marketing 7 Ways to Make Every Customer Interaction Count
                                                                                                                                                                                                                                                          Take a Data-Driven Approach to Ace Omni-Channel Marketing 7 Ways to Make Every Customer Interaction Count
                                                                                                                                                                                                                                                      • Web Development
                                                                                                                                                                                                                                                        • eCommerce
                                                                                                                                                                                                                                                          10 Strategies to Maximize Your Black Friday Cyber Monday Profits Interact With Customers in Real-Time By Embracing Live Shopping Trend
                                                                                                                                                                                                                                                          • Magento
                                                                                                                                                                                                                                                            Top Reasons Why Now Is the Best Time to Migrate to Magento 2 Magento Pricing: How Much Does It Actually Cost?
                                                                                                                                                                                                                                                          • Shopify
                                                                                                                                                                                                                                                            Shopify Editions Winter 2023: All That You Need To Know Redefine Enterprise Retail With Shopify Commerce Components
                                                                                                                                                                                                                                                          10 Strategies to Maximize Your Black Friday Cyber Monday Profits Interact With Customers in Real-Time By Embracing Live Shopping Trend
                                                                                                                                                                                                                                                        • Landing Page Development
                                                                                                                                                                                                                                                          Boost Landing Pages’ Visibility with Marketo’s SEO Dashboard Improving Conversions with Landing Pages
                                                                                                                                                                                                                                                          Boost Landing Pages’ Visibility with Marketo’s SEO Dashboard Improving Conversions with Landing Pages
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                                                                                                                                                                                                                                                        Content Marketing

                                                                                                                                                                                                                                                        5 Content Marketing Trends to Watch Out for in 2022

                                                                                                                                                                                                                                                        Khushboo Mandal

                                                                                                                                                                                                                                                        Jun 29, 2022

                                                                                                                                                                                                                                                        3 minute read

                                                                                                                                                                                                                                                        One thing that has stayed consistent in content marketing is that it keeps evolving. The tactics that worked last year might not work next year. Content marketing has evolved to creating and sharing content that serves every bit of what customers want from your brand. And now, customers’ en mass online shift made businesses take a quantum leap not only towards digitization but also in finding cutting-edge content marketing strategies to keep them engaged.

                                                                                                                                                                                                                                                        We know how important content marketing is to attract new customers, retain the existing ones, target new audiences, increase conversions, and promote sales. Therefore, it is imperative to focus on the new content marketing trends and set your content marketing strategy right for 2022.

                                                                                                                                                                                                                                                        We have collated a list of the top 5 content marketing trends to follow in the coming year to gain success. Let’s take a look.

                                                                                                                                                                                                                                                        Blog_image

                                                                                                                                                                                                                                                        1. Short & Live Video Trends Will be Here to Stay

                                                                                                                                                                                                                                                        Brands have been using video content for years. There are millions of videos shelved every day on every topic found on the internet. However, as the trend for videos saw an upsurge, it underwent a significant change by the short video trend brought in by Tik-Tok, Instagram Reels, Facebook, YouTube Shorts, and others. Those who were reluctant to join social media platforms now spend much of their time binge-scrolling short videos. So, posting short videos can unveil what thrills your audience and can be a vital step towards engagement.

                                                                                                                                                                                                                                                        At the same time, live video, which is another sub-part of the video category, has been doing amazingly well for various brands. Live videos/streams of events, discussions, or other engaging activities when streamed live benefit many brands and will continue to do so. Short and live videos are another ‘to-add’ trend in your content marketing strategy that will continue to rise in the coming future.

                                                                                                                                                                                                                                                        2. Podcasts Will Continue to Rule

                                                                                                                                                                                                                                                        2 million podcasts and over 48 million podcast episodes[i] were created and recorded as of April 2021. In 2019, advertising revenue from podcasts reached $708.1[ii] million. As more and more people are expected to continuously engage with educational and informative podcasts, it will help you upgrade your 2022 content marketing strategy. Interactive podcasts with an emotional touch, humor, and information can bring forth attention to your brand. These podcasts make an impressive move in social media as well as create a lasting impact on your potential customers.

                                                                                                                                                                                                                                                        3. Voice Search Will Evolve

                                                                                                                                                                                                                                                        Google Assistant, Siri, Bixby, Alexa, and more voice assistants have become an integral part of our lives. This indicates that voice-activated search will rise in 2022 and beyond. In fact, as more than half of the internet users[iii] are currently using voice searches, it is already influencing SEO efforts. More so, the shift to voice search has impacted the tone and the syntax of content. Although conversational content has been a strong pillar of content marketing, not all brands changed their voice.

                                                                                                                                                                                                                                                        The use of keywords will now be replaced with long-form phrases so that it tallies with relevant voice search. As more users depend on voice-search for hands-free operations, more content marketers will have to consider it in their future campaigns.

                                                                                                                                                                                                                                                        4. AI-Powered Content Marketing Will Fuel Business Growth

                                                                                                                                                                                                                                                        Advancing without technology is tough in this digitally dominant world. AI-driven tools can help content marketers from keyword research to analytics and data collection to SEO recommendations. AI can also play a crucial role in optimizing and personalizing content. Natural Language Generation (NLG), an AI-branch, can help content marketers with long-form content. While many industries benefit from NLG including travel and tourism and retail, it has enormous benefits for the publishing industry. AI is making work a lot more simplified, it certainly seems to be the biggest game-changer in the content marketing industry in the near future.

                                                                                                                                                                                                                                                        5. AR Will Shape Content Marketing Experiences

                                                                                                                                                                                                                                                        Viewing potential reality using olfactory, haptic, or visuals is augmented reality. The content made available in the AR form enables the targeted audience to step into the immersive experience of what is being presented. For instance, the IKEA Place app allows Apple device users to scan a room and see how it fits in various locations. It helps customers ensure that the items which they have chosen actually look good in their surroundings. Though providing the AR experience is a high budget bet for organizations, it is quite engaging, fun, and effective from a content marketing perspective.

                                                                                                                                                                                                                                                        Conclusion

                                                                                                                                                                                                                                                        Keeping up with the evolving needs of your customers and giving them a white-glove treatment is more important than ever. Try to incorporate the above-mentioned trends in your content marketing strategy for 2022 and give a tactical shift to your content marketing efforts.

                                                                                                                                                                                                                                                        Do You Wish to Level-Up Your Content Marketing Strategy? Talk to Us!

                                                                                                                                                                                                                                                        Team Grazitti has extensive experience to take your content marketing to the next level with a suitable strategy. To know more about our content marketing services, drop us a line at [email protected] and we’ll take it from there.

                                                                                                                                                                                                                                                        Statistics References:

                                                                                                                                                                                                                                                        [i] https://www.podcastinsights.com/podcast-statistics/
                                                                                                                                                                                                                                                        [ii] https://www.semrush.com/blog/podcast-stats/
                                                                                                                                                                                                                                                        [iii] https://backlinko.com/voice-search-stats

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                                                                                                                                                                                                                                                        Content Marketing Trends 2022

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                                                                                                                                                                                                                                                        About Grazitti

                                                                                                                                                                                                                                                        Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2008, Grazitti has been helping companies power their business with its marketing automation and cloud innovation services.

                                                                                                                                                                                                                                                        As a global consultancy, we have strategic partnerships with technology pioneers like Marketo, Salesforce.com, Alteryx, Adobe, Optimizely and Jive. We combine these new platforms with our innovative approaches to provide effective solutions to our clients. Doing this has allowed us to help hundreds of companies to transform their business and save millions.

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