“Why waste a sentence saying nothing?” – Seth Godin
The world is creating 2.5 quintillion bytes of data every day. Around 1400 new blog posts are being created every minute. Do you think people actually have the time to read every blog or article being generated online? Can YOU focus your attention for so long?
Bombarded with words and more words everywhere, people don’t read in detail any longer. They rather prefer skim-reading. According to researchers at the Missouri University of Science and Technology, an average user spends just 5.59 seconds to skim through your web content.
Inspire them to take action within this bout by creating content that stands out. Excellent content positively impacts your ROI by stimulating lead generation and brand loyalty. Either write awesome, or don’t write! Writing fluff will waste your time and money.
Let’s look at the science of reading and how you can craft your words around the 5 key elements that define this science.