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                                                                                                                                                                                                                                                      • Blog Home
                                                                                                                                                                                                                                                      • Communities
                                                                                                                                                                                                                                                        • CMaaS
                                                                                                                                                                                                                                                          Top 4 Online Community Management Trends to Look Out For in 2022 5 Sure-Fire Ways to Create a Robust Community Management Strategy
                                                                                                                                                                                                                                                          Top 4 Online Community Management Trends to Look Out For in 2022 5 Sure-Fire Ways to Create a Robust Community Management Strategy
                                                                                                                                                                                                                                                        • Salesforce Experience Cloud
                                                                                                                                                                                                                                                          Transform Your Customer Experience Using Salesforce Experience Cloud The Secret Sauce to Engage Your Online Community Members
                                                                                                                                                                                                                                                          Transform Your Customer Experience Using Salesforce Experience Cloud The Secret Sauce to Engage Your Online Community Members
                                                                                                                                                                                                                                                        • Khoros
                                                                                                                                                                                                                                                          How to Enable Quick Case Escalation From Your Khoros-Powered Community? Lithium-Spredfast Merger: One Platform to Manage All of Your Digital Customer Engagement
                                                                                                                                                                                                                                                          How to Enable Quick Case Escalation From Your Khoros-Powered Community? Lithium-Spredfast Merger: One Platform to Manage All of Your Digital Customer Engagement
                                                                                                                                                                                                                                                        • Higher Logic/Vanilla Forums
                                                                                                                                                                                                                                                          4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
                                                                                                                                                                                                                                                          4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
                                                                                                                                                                                                                                                        • Jive
                                                                                                                                                                                                                                                          Top 5 Questions of a Jive-x Community Manager Planning to Migrate to Lithium Migrating From Jive-x to Salesforce Community Cloud? Get Answers to All Your Questions
                                                                                                                                                                                                                                                          Top 5 Questions of a Jive-x Community Manager Planning to Migrate to Lithium Migrating From Jive-x to Salesforce Community Cloud? Get Answers to All Your Questions
                                                                                                                                                                                                                                                        • Community (re)Focus
                                                                                                                                                                                                                                                          Innovation in Community Culture – Insights From Community (re)Focus, 2021 Community Development and the Power of Engagement – Insights From Community (re)Focus, 2021
                                                                                                                                                                                                                                                          Innovation in Community Culture – Insights From Community (re)Focus, 2021 Community Development and the Power of Engagement – Insights From Community (re)Focus, 2021
                                                                                                                                                                                                                                                      • CRM
                                                                                                                                                                                                                                                        • CRM Integration
                                                                                                                                                                                                                                                          Integrate Your Salesforce Instance with Qualtrics Maximizing Salesforce CRM Investment via Cloud Integration
                                                                                                                                                                                                                                                          Integrate Your Salesforce Instance with Qualtrics Maximizing Salesforce CRM Investment via Cloud Integration
                                                                                                                                                                                                                                                        • Microsoft Dynamics 365
                                                                                                                                                                                                                                                          Streamlining Operations and Boosting Financial Performance With MS Dynamics 365 Microsoft Dynamics 365 Sales: Build Stronger Customer Relationships in Businesses
                                                                                                                                                                                                                                                          Streamlining Operations and Boosting Financial Performance With MS Dynamics 365 Microsoft Dynamics 365 Sales: Build Stronger Customer Relationships in Businesses
                                                                                                                                                                                                                                                        • Salesforce
                                                                                                                                                                                                                                                          Salesforce’s Next AI Frontier: Meet Einstein Copilot and Copilot Studio An Admin’s Guide to Mastering Salesforce Flow
                                                                                                                                                                                                                                                          • CPQ
                                                                                                                                                                                                                                                            Getting Started With Salesforce CPQ Product Rules How to Apply Discount Schedules in Salesforce CPQ
                                                                                                                                                                                                                                                          • Sales Cloud
                                                                                                                                                                                                                                                            Salesforce Sales Cloud Innovations – Your Key to Higher Revenue Custom Revenue Schedules: An Upgraded Version of Salesforce’s Standard (Revenue Schedule) Functionality
                                                                                                                                                                                                                                                          • Service Cloud
                                                                                                                                                                                                                                                            Enabling a Multilingual Knowledge Base for Your Online Community How to Increase Employee Effort Score Through 3 Salesforce Service Cloud Enhancements
                                                                                                                                                                                                                                                          • Salesforce QA
                                                                                                                                                                                                                                                            Streamlining Your Workflow: Best Practices for Salesforce Automation Testing Best AI-powered Tools for Salesforce Automation Testing in 2023
                                                                                                                                                                                                                                                          • Salesforce Arena
                                                                                                                                                                                                                                                          Salesforce’s Next AI Frontier: Meet Einstein Copilot and Copilot Studio An Admin’s Guide to Mastering Salesforce Flow
                                                                                                                                                                                                                                                        • Sales Optimization
                                                                                                                                                                                                                                                          Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
                                                                                                                                                                                                                                                          Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
                                                                                                                                                                                                                                                      • Data Science
                                                                                                                                                                                                                                                        • Analytics
                                                                                                                                                                                                                                                          Tableau Server vs Tableau Cloud: Which Deployment Option Should You Go For? Unlock Hidden Insights and Drive Business Success With Machine Learning & Big Data
                                                                                                                                                                                                                                                          Tableau Server vs Tableau Cloud: Which Deployment Option Should You Go For? Unlock Hidden Insights and Drive Business Success With Machine Learning & Big Data
                                                                                                                                                                                                                                                        • Artificial Intelligence
                                                                                                                                                                                                                                                          Building Intelligent Assistants With NLP Understand Customers Better with Conversational Analytics
                                                                                                                                                                                                                                                          Building Intelligent Assistants With NLP Understand Customers Better with Conversational Analytics
                                                                                                                                                                                                                                                        • Big Data Analytics
                                                                                                                                                                                                                                                          Insights to Action: Unlock the Potential of Tableau Cloud for Business Intelligence Building a High-Performance Big Data Analytics System
                                                                                                                                                                                                                                                          Insights to Action: Unlock the Potential of Tableau Cloud for Business Intelligence Building a High-Performance Big Data Analytics System
                                                                                                                                                                                                                                                        • Business Intelligence
                                                                                                                                                                                                                                                          Why Your Business Requires a Centralized Dashboard CRM Behemoth Salesforce Acquires Data Viz Giant Tableau | What to Expect
                                                                                                                                                                                                                                                          Why Your Business Requires a Centralized Dashboard CRM Behemoth Salesforce Acquires Data Viz Giant Tableau | What to Expect
                                                                                                                                                                                                                                                        • Data Visualization
                                                                                                                                                                                                                                                          Improving Healthcare Analytics With Data Visualization Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                          Improving Healthcare Analytics With Data Visualization Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                        • Data Warehouse
                                                                                                                                                                                                                                                          The Architecture of a Modern Data Warehouse & Its Components What Is the Difference Between ETL and ELT?
                                                                                                                                                                                                                                                          The Architecture of a Modern Data Warehouse & Its Components What Is the Difference Between ETL and ELT?
                                                                                                                                                                                                                                                        • Predictive Analytics
                                                                                                                                                                                                                                                          Optimize ABM Initiatives with Predictive Analytics Improving Healthcare With Predictive Analytics
                                                                                                                                                                                                                                                          Optimize ABM Initiatives with Predictive Analytics Improving Healthcare With Predictive Analytics
                                                                                                                                                                                                                                                      • Design
                                                                                                                                                                                                                                                        • Community Design
                                                                                                                                                                                                                                                          Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
                                                                                                                                                                                                                                                          Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
                                                                                                                                                                                                                                                        • Landing Page
                                                                                                                                                                                                                                                          4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
                                                                                                                                                                                                                                                          4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
                                                                                                                                                                                                                                                        • LMS Designing
                                                                                                                                                                                                                                                          Learning Management Systems 101: The Future of Workplace Learning Top 5 eLearning Trends to Watch Out for in 2021
                                                                                                                                                                                                                                                          Learning Management Systems 101: The Future of Workplace Learning Top 5 eLearning Trends to Watch Out for in 2021
                                                                                                                                                                                                                                                        • MadCap Flare
                                                                                                                                                                                                                                                          Integrate MadCap Flare With LMS for Superlative eLearning Experiences 3 Ways to Understand Your Audience Better & Create Effective Documentation
                                                                                                                                                                                                                                                          Integrate MadCap Flare With LMS for Superlative eLearning Experiences 3 Ways to Understand Your Audience Better & Create Effective Documentation
                                                                                                                                                                                                                                                        • Product Design
                                                                                                                                                                                                                                                          5 Reasons Why Product Design Is Crucial to Win Customers 6 Steps to Create Product Designs That Stand Out
                                                                                                                                                                                                                                                          5 Reasons Why Product Design Is Crucial to Win Customers 6 Steps to Create Product Designs That Stand Out
                                                                                                                                                                                                                                                        • Videos
                                                                                                                                                                                                                                                          Harnessing the Power of Psychology in eLearning Revolutionizing eLearning: How AI is Transforming Video-based Education
                                                                                                                                                                                                                                                          Harnessing the Power of Psychology in eLearning Revolutionizing eLearning: How AI is Transforming Video-based Education
                                                                                                                                                                                                                                                        • Web & Graphic
                                                                                                                                                                                                                                                          6 Ways to Make Skeuomorphism a Part of Your Design Strategy 5 Ways to Create a Hero Image That Drive Conversions
                                                                                                                                                                                                                                                          6 Ways to Make Skeuomorphism a Part of Your Design Strategy 5 Ways to Create a Hero Image That Drive Conversions
                                                                                                                                                                                                                                                      • Marketing
                                                                                                                                                                                                                                                        • Account Based Marketing
                                                                                                                                                                                                                                                          Selecting the Right ABM Platform for B2B Hold All the Aces With Account-Based Marketing
                                                                                                                                                                                                                                                          Selecting the Right ABM Platform for B2B Hold All the Aces With Account-Based Marketing
                                                                                                                                                                                                                                                        • Content Marketing
                                                                                                                                                                                                                                                          Funnel Vs Flywheel: Demystifying the Right Content Marketing Strategy for Success The MarTech Advantage: Transforming Content Creation for a Competitive Edge
                                                                                                                                                                                                                                                          Funnel Vs Flywheel: Demystifying the Right Content Marketing Strategy for Success The MarTech Advantage: Transforming Content Creation for a Competitive Edge
                                                                                                                                                                                                                                                        • Data Management
                                                                                                                                                                                                                                                          Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
                                                                                                                                                                                                                                                          Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
                                                                                                                                                                                                                                                        • Information Security
                                                                                                                                                                                                                                                          Ensuring Cybersecurity in the Age of Large Language Models (LLMs) Security Operations Center: What Is It & Why Do You Need It?
                                                                                                                                                                                                                                                          • CCPA
                                                                                                                                                                                                                                                            CCPA Enforcement: What You Need To Know CCPA: What Marketers Need To Know
                                                                                                                                                                                                                                                          • GDPR
                                                                                                                                                                                                                                                            Is your Sales Team Ready for European Union GDPR? Why should U.S. businesses care about EU GDPR?
                                                                                                                                                                                                                                                          Ensuring Cybersecurity in the Age of Large Language Models (LLMs) Security Operations Center: What Is It & Why Do You Need It?
                                                                                                                                                                                                                                                        • Demand Generation
                                                                                                                                                                                                                                                          6 Landing Page Best Practices to Ace Demand Generation Why Going Omnichannel Should be Your Next Goal
                                                                                                                                                                                                                                                          6 Landing Page Best Practices to Ace Demand Generation Why Going Omnichannel Should be Your Next Goal
                                                                                                                                                                                                                                                        • Digital Marketing & Analytics
                                                                                                                                                                                                                                                          A/B Testing in Google Analytics 4: Unlocking Insights With Data-Driven Experiments Benefits of Using Google Analytics 4 (GA4)
                                                                                                                                                                                                                                                          • Conversion Rate Optimization
                                                                                                                                                                                                                                                            Optimize Your Conversion Rate with Google Analytics Custom Reports Google Introduces AdWords Conversion Import for Salesforce
                                                                                                                                                                                                                                                          • Search Engine Marketing
                                                                                                                                                                                                                                                            All You Need to Know About Google Ads Updates in 2023 Summing Up the Google Webmaster Conference 2019
                                                                                                                                                                                                                                                          • Search Engine Optimization
                                                                                                                                                                                                                                                            Bing SEO Tips – How to Rank High on Bing Finding Balance: ChatGPT and Human Collaboration in SEO
                                                                                                                                                                                                                                                          • Social Media Marketing
                                                                                                                                                                                                                                                            Latest Trends in Global Social Media Use for 2022 6 Hacks to Skyrocket Your Google Ads Quality Score
                                                                                                                                                                                                                                                          • Tag Management System
                                                                                                                                                                                                                                                            5 Best Tag Management Solutions You Should Consider for Your Website Getting Started with Google Analytics via Google Tag Manager
                                                                                                                                                                                                                                                          A/B Testing in Google Analytics 4: Unlocking Insights With Data-Driven Experiments Benefits of Using Google Analytics 4 (GA4)
                                                                                                                                                                                                                                                        • Email Marketing
                                                                                                                                                                                                                                                          6 Sure-Fire Ways to Create a Winning Email Marketing Strategy Elevate Your Email Marketing with Gamification
                                                                                                                                                                                                                                                          6 Sure-Fire Ways to Create a Winning Email Marketing Strategy Elevate Your Email Marketing with Gamification
                                                                                                                                                                                                                                                        • Inbound Marketing
                                                                                                                                                                                                                                                          Buyer Personas Demystified Throwback to the Year That Was: Top 10 Blogs of 2019
                                                                                                                                                                                                                                                          Buyer Personas Demystified Throwback to the Year That Was: Top 10 Blogs of 2019
                                                                                                                                                                                                                                                        • Marketing Automation
                                                                                                                                                                                                                                                          Measure Your Marketing Impact: Top 5 KPIs to Track in 2023 Partnering for Success: Finding the Right HubSpot Partner to Drive Business Growth
                                                                                                                                                                                                                                                          • Eloqua
                                                                                                                                                                                                                                                            Oracle Eloqua 23A Release: 10 Things You Need to Know How to Maximize the Power of Your Eloqua Instance
                                                                                                                                                                                                                                                          • HubSpot
                                                                                                                                                                                                                                                            Partnering for Success: Finding the Right HubSpot Partner to Drive Business Growth HubSpot’s Responsive Email Templates: Your Key to Increasing User Engagement
                                                                                                                                                                                                                                                          • Pardot
                                                                                                                                                                                                                                                            Foster Sales & Marketing Alignment With Marketing Cloud Account Engagement 6 Steps to Ace Email Marketing – The Pardot Way
                                                                                                                                                                                                                                                          • Marketo
                                                                                                                                                                                                                                                            How to Ace Your Email Blast Campaigns Marketo Munchkin: The Key to Converting Visitors to Potential Buyers
                                                                                                                                                                                                                                                          • Salesforce Marketing Cloud
                                                                                                                                                                                                                                                            Salesforce CDP: The Key to Creating Unified Customer Data A Consultant’s Role in Optimizing Salesforce Marketing Cloud
                                                                                                                                                                                                                                                          Measure Your Marketing Impact: Top 5 KPIs to Track in 2023 Partnering for Success: Finding the Right HubSpot Partner to Drive Business Growth
                                                                                                                                                                                                                                                        • Marketing Strategy
                                                                                                                                                                                                                                                          Take a Data-Driven Approach to Ace Omni-Channel Marketing 7 Ways to Make Every Customer Interaction Count
                                                                                                                                                                                                                                                          Take a Data-Driven Approach to Ace Omni-Channel Marketing 7 Ways to Make Every Customer Interaction Count
                                                                                                                                                                                                                                                      • Web Development
                                                                                                                                                                                                                                                        • eCommerce
                                                                                                                                                                                                                                                          The Impending Threats of Operating on Magento 2.3 Harness the Power of eCommerce Audits for Online Store Excellence
                                                                                                                                                                                                                                                          • Magento
                                                                                                                                                                                                                                                            Top Reasons Why Now Is the Best Time to Migrate to Magento 2 Magento Pricing: How Much Does It Actually Cost?
                                                                                                                                                                                                                                                          • Shopify
                                                                                                                                                                                                                                                            Shopify Editions Winter 2023: All That You Need To Know Redefine Enterprise Retail With Shopify Commerce Components
                                                                                                                                                                                                                                                          The Impending Threats of Operating on Magento 2.3 Harness the Power of eCommerce Audits for Online Store Excellence
                                                                                                                                                                                                                                                        • Landing Page Development
                                                                                                                                                                                                                                                          Boost Landing Pages’ Visibility with Marketo’s SEO Dashboard Improving Conversions with Landing Pages
                                                                                                                                                                                                                                                          Boost Landing Pages’ Visibility with Marketo’s SEO Dashboard Improving Conversions with Landing Pages
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                                                                                                                                                                                                                                                        Analytics

                                                                                                                                                                                                                                                        Data Analytics Trends That Will Dominate 2020

                                                                                                                                                                                                                                                        Arjun Gupta

                                                                                                                                                                                                                                                        Mar 11, 2020

                                                                                                                                                                                                                                                        3 minute read

                                                                                                                                                                                                                                                        Companies across the globe are awash with data.

                                                                                                                                                                                                                                                        According to a survey conducted by Harvard Business Review, 92% of respondents have increased their investments in big data.

                                                                                                                                                                                                                                                        Lying dormant within this data is enormous potential that can be leveraged for business growth with highly actionable, data-driven insights.

                                                                                                                                                                                                                                                        In this blog post, we bring to you the data analytics trends that will dominate 2020.

                                                                                                                                                                                                                                                        Augmented Analytics

                                                                                                                                                                                                                                                        Data professionals spend around 40% of their time gathering and cleansing data.

                                                                                                                                                                                                                                                        Augmented analytics democratizes the analytics process.

                                                                                                                                                                                                                                                        It helps you speed up data discovery and preparation, as well as reduce dependency on data scientists.

                                                                                                                                                                                                                                                        Augmented analytics is projected to drive new purchases of business intelligence, data science, and machine learning platforms.

                                                                                                                                                                                                                                                        Data as a Service (DaaS)

                                                                                                                                                                                                                                                        DaaS can be seen as a response to the growing quantity and variety of data that is being generated across verticals in the digital environment.

                                                                                                                                                                                                                                                        In fact, according to Mordor Intelligence, the DaaS market will expand to approximately 47 billion by 2025, from an estimated USD 26 billion in 2019.

                                                                                                                                                                                                                                                        Organizations are increasingly adopting DaaS to enhance strategic perspectives with valuable data insights.

                                                                                                                                                                                                                                                        Graph Analytics

                                                                                                                                                                                                                                                        Business owners come up with complex questions about the relationship between different data points.

                                                                                                                                                                                                                                                        This is where graph analytics comes in. It helps you solve queries more efficiently and provide results in an easy-to-digest visual format.

                                                                                                                                                                                                                                                        Graph analytics is becoming one of the most preferred methods of solving complex data relationships and will grow at a rate of 100% in 2020.

                                                                                                                                                                                                                                                        Drive Business Success with Data Visualization! Know more.
                                                                                                                                                                                                                                                        Data Analytics Trends That Will Dominate 2020

                                                                                                                                                                                                                                                        Persistent Memory Servers

                                                                                                                                                                                                                                                        Database management systems generally utilize in-memory database structures.

                                                                                                                                                                                                                                                        However, with increasing data volumes, server workloads require faster processor performance and quick storage capabilities.

                                                                                                                                                                                                                                                        With the help of persistent memory, you can drive click-through rates by providing a personalized web experience to customers.

                                                                                                                                                                                                                                                        It enables you to swiftly detect and deal with cyber threats for fraud detection by financial institutions.

                                                                                                                                                                                                                                                        Conversational Analytics and NLP

                                                                                                                                                                                                                                                        Gartner forecasts that by 2021, the adoption of conversational analytics and NLP will increase from 35% to 50%.

                                                                                                                                                                                                                                                        One of the difficulties involved in understanding customer needs is the inability of non-specialists to use data analytics tools with ease.

                                                                                                                                                                                                                                                        However, an analytics tool enabled with NLP can help you find and interpret data to better understand customer needs.

                                                                                                                                                                                                                                                        Conversational analytics and NLP have the potential to transform the manner in which we identify customer needs to provide a highly personalized online experience.

                                                                                                                                                                                                                                                        Commercial AI and Machine Learning

                                                                                                                                                                                                                                                        Innovations in algorithms and the development environment have primarily been driven by open-source platforms.

                                                                                                                                                                                                                                                        These platforms provide enterprise features to help scale project and model management, reuse, transparency, and integration capabilities.

                                                                                                                                                                                                                                                        With the increased use of commercial AI and ML, you can benefit from the rapid deployment of models in production and get business value from investments.

                                                                                                                                                                                                                                                        The Internet of Things Meets Data Analytics

                                                                                                                                                                                                                                                        A survey by Gartner shows that 80% of organizations making use of IoT data analytics have achieved ‘better-than-expected results’.

                                                                                                                                                                                                                                                        IoT-data analytics enables you to analyze large volumes of data generated by connected devices.

                                                                                                                                                                                                                                                        It helps you increase productivity, optimize and automate business processes, and boost customer engagement.

                                                                                                                                                                                                                                                        In fact, IoT-data analytics has already made successful inroads into retail, healthcare, manufacturing, and smart cities.

                                                                                                                                                                                                                                                        Use the Power of Data to Drive Business Success!

                                                                                                                                                                                                                                                        As the trends for 2020 show, data is the new oil. There are several ways in which you can fuel business growth by leveraging data analytics.

                                                                                                                                                                                                                                                        Get Started With Grazitti!

                                                                                                                                                                                                                                                        Our analytics experts can help you start your journey, today. Just drop us a line at [email protected] and we will take it from there!

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                                                                                                                                                                                                                                                        About Grazitti

                                                                                                                                                                                                                                                        Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2008, Grazitti has been helping companies power their business with its marketing automation and cloud innovation services.

                                                                                                                                                                                                                                                        As a global consultancy, we have strategic partnerships with technology pioneers like Marketo, Salesforce.com, Alteryx, Adobe, Optimizely and Jive. We combine these new platforms with our innovative approaches to provide effective solutions to our clients. Doing this has allowed us to help hundreds of companies to transform their business and save millions.

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