Perhaps one of the most talked about technology shift in the digital world today – Progressive Web App (PWA) – has gained unmatched mileage in the IT circles around the world. PWA has made it possible to have mobile apps on a web browser.
PWAs are web applications that can be accessed in a web browser – like any other web page or website – to deliver native-like functionalities. These include:
In short, you get a rich mobile experience without actually downloading an app from a store.
Why have PWAs gained popularity?
The prime reason for their popularity is the fact that they promote a mobile-first approach. In an era where we prefer to have an app for everything, web development is not far behind and has evolved to a great extent.
Single page applications and responsive websites are two concepts that have been used extensively. Responsive web design, cross-platform applications, and progressive web apps are on the top of developers’ priority list these days.
Few challenges that users face is installing, maintaining and using multiple apps on a single device include:
- App size
- App usage
- Data usage and storage consumption
- Internet availability
- Excessive updates
- Too many permissions
- Availability of alternatives for the same service
But, can PWA overcome these issues? Is it the right way to bridge the gap between mobile and web?
Yes, PWAs have the capability of bridging the gap between web and mobile as they deliver a native-like performance to the users on their web browser. You get to experience a mobile app through the web.
Let’s take a look at some characteristics of PWAs:
- It delivers an outstanding user experience that is at par with modern web standards
- You get an app-like native experience with all the functionalities
- PWAs use HTTPS to protect against threats and vulnerabilities
- They are always up to date
- They are responsive and work well across different platforms like desktops, tablets, and mobile
- Low connectivity or slow internet never stops them from functioning properly
- PWAs can be shared through a link and do not require any special installation
The rise of Progressive Web Apps!
Before there were PWAs, there were Responsive Web Apps (RWAs). While native apps provide an all-round experience to users, they require higher investment and more time to market successfully. Whereas, RWAs deliver an experience that is close to that of native apps, but requires several adjustments to ensure compatibility.
After organizations invested in PWAs, they observed a significant rise in user-engagement and improvement in ROI.
Before we reach any conclusion, let us take a look at how PWAs fare against native-apps and RWAs.
Native Apps Vs PWAs
- PWAs runs an app on different browsers with behavior and interface identical to the native app. Whereas, native apps are built for a specific platform.
- You don’t need to download and install a PWA from any platforms like Android and iOS app stores and they can run without creating a separate code base.
- PWAs deliver superior user-experience thanks to modern web standards while native apps also deliver an unbeatable user-experience thanks to native hardware access.
- A relatively cheaper alternative to native apps, PWAs can run across various platforms using a single code. On the other hand, native apps need a higher budget to create a platform-specific code.
- You can run PWA directly in a browser by clicking “Add to Home Screen” prompt. Native apps need to be downloaded from app stores.
Responsive Web App (RWA) Vs PWA
- PWAs are an advanced version of RWAs favoring a mobile-specific environment. Whereas, RWAs deliver a consistent user experience across different platforms.
- Both use a single code base, PWAs focus on the mobile-first environment while RWAs use it for both mobile and web platforms.
- PWAs offer “Add to Home Screen” and “Push Notifications” prompts while RWAs let apps adapt as per the screen size and varying resolutions.
- Modern browsers ensure rich user-experience while RWAs boast responsive designs.
- PWAs offer superior performance everywhere, while RWAs performance is based on different devices and platforms they are running on.
It is clear that PWAs fare better against both RWAs and native apps. The factors that make PWAs a preferred choice are:
Additionally, PWAs are a major draw when it comes to SEO, the top of the lot score 85% in SEO and they can help you establish a strong online presence.
There is no denying the fact that an app requires regular engagement in order to become a success story. Also, once the app is downloaded, it is not easy to maintain a similar level of engagement on it.
What’s the solution?
PWAs are an ideal solution in this situation. With two simple buttons – ‘Push Notifications’ & ‘Add to Home Screen’ – PWAs can improve your user engagement. Other key factors about PWA that improve your online presence include:
PWAs and eCommerce
Sellers are constantly trying to get the attention of customers by using different strategies. These also include responsive web designs and native apps. However, a majority of users access apps via phones. You can leverage the power of PWAs and use their mobile-first strategy to provide users with an app-like experience and increase the conversion ratio.
To Wrap Up
PWAs can solve the problem of lower conversion rate by catering to the most fundamental problems. Let’s summarize the solutions offered by PWAs in the following lines:
- Push button notifications work better than emails and show a significant increase in the click-through rate
- Ability to access app data directly from the browser using ‘Add to Home Screen’ button
- Allows you to assess an app’s usability before downloading it from any app store
- Full-screen mode delivers a seamless user experience
- User interactions are smoother thanks to faster loading pages
- Mobile-first approach to design increases mobile users’ engagement
- Improves SEO and increases brand ranking in SERPs
Improve ROI and increase conversion rates with your very own PWA!
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