Salesforce Agentforce Pricing: Everything You Need to Know

We have entered the AI agentic era and 2025 marks the dawn of it!

AI agents have evolved from being just supportive tools to fully autonomous entities capable of completing tasks on their own.

That’s why businesses are eager to adopt AI agents, with 82% planning to integrate them within the next 1–3 years⁽ⁱ⁾.

There’s growing trust in AI agents for tasks like generating work emails, coding, and data analysis.

Leading the charge in this agentic era is Salesforce’s Agentforce, redefining how companies approach customer service, marketing, sales, and commerce.

If you’re among the 82% ready to implement Agentforce and its autonomous agents, it’s important to know where to start and how much it will cost.

When considering its pricing, don’t just look at the cost; think about the ROI and its impact on your operations and human agents.

Agentforce’s pricing model is directly tied to revenue-generating activities, making it a scalable and transparent solution for businesses of all sizes.

In this blog post, we’ll break down how Agentforce’s pricing works, the value it brings, and why it’s a smart investment for businesses looking to stay ahead.

Understanding the Factors Behind Agentforce Pricing

When evaluating the implementation of Agentforce, powered by the Atlas Reasoning Engine, it’s important to consider the various factors that impact its cost.

From subscription plans to usage-based pricing, the costs of using Agentforce are designed to grow with your business.

Here’s a quick overview of the main factors that impact Agentforce pricing:

Subscription Plan

Agentforce is available to Salesforce customers with the Enterprise Edition or higher, with features depending on the selected plan (e.g., Basic, Professional, or Enterprise tiers). Businesses can start with a free Salesforce Foundations upgrade and then scale as needed based on their requirements.

Usage-Based Pricing

Instead of traditional licensing, Agentforce adopts a conversation-based pricing model:

• Cost per conversation: Begins at $2 per conversation, with additional charges for exceeding pre-purchased conversation limits. Discounts may be available for higher usage volumes.
• Einstein Requests: AI-powered interactions consume credits based on word count and complexity, potentially increasing the cost per conversation. On average, businesses can expect to pay about $0.02 per AI response. For heavy users (100+ AI interactions daily), monthly costs per user could exceed $50, depending on the complexity of responses.

Number of Users

Costs will increase as more users or AI agents are added to the system. For instance, assigning additional Agentforce agents, such as Sales Coach, Customer Support Assistant, Lead Qualification Agent, or Service Automation Agent, to handle support or sales tasks allows for larger usage volumes, which raises expenses based on activity levels.

Customization and Integrations

Customizing Agentforce’s AI agents to fit specific business needs, such as creating custom workflows, integrating third-party tools, or developing specialized AI skills, may involve additional configuration and development costs.

Agentforce AI simplifies decision-making by automating routine tasks like approvals and lead qualification, saving valuable time.

Training and Support

Agentforce offers tools like the Agent Builder and Prompt Builder for setup, but there may be extra costs for:

• Onboarding and implementation services
• Employee training to fully utilize Agentforce’s capabilities
• Ongoing technical support through Salesforce’s Professional Services team

Data Storage and Processing

Conversations handled by Agentforce may utilize Salesforce Data Cloud for storage and insights. While 1PB of data storage is included, additional storage or advanced data services (e.g., data ingestion, transformation) may incur extra fees.

ROI-Based Scaling

Agentforce’s costs scale with usage, enabling businesses to directly link expenses to revenue-generating activities. Companies that use AI for customer service, upselling, or sales development can align their costs with measurable business outcomes, ensuring scalability and efficiency.

Agentforce’s Initial Pricing Plans and What They Include

The pricing tiers are created to meet business needs, from free access to core features to a pay-as-you-go model for advanced AI-powered conversations.

Here’s a breakdown of the pricing tiers:

Salesforce Foundations – Free Tier

This tier offers a risk-free opportunity to explore Agentforce’s capabilities, making it perfect for small-scale trials or initial rollouts.

Here’s what’s included:

• 1,000 Agentforce conversations and leads. Note that free conversations are a one-time allocation, not a monthly one. After reaching this limit, billing will shift to a usage-based model at $2 per conversation.
• 250,000 Data Cloud credits for data processing and storage.
• Access to Salesforce tools for Sales, Service, Marketing, and Commerce.
• Ideal for businesses aiming to test Agentforce use cases without any upfront cost.

Pay-as-You-Go – $2 Per Conversation

This is the main pricing model for Agentforce, allowing businesses to pay based on the number of conversations they handle. This scalable model adapts to growing business operations and revenue generation.

Here’s what’s included:

• Out-of-the-box Service Agent: Prebuilt AI agents using Large Language Models (LLMs), designed to manage customer service or sales tasks independently.
• Agent Builder: Tools to customize agents for specific workflows.
• Prompt Builder: Features to craft personalized prompts that shape agent responses.
• Standard Success Plan: Self-service resources, including access to Knowledge Articles, Trailhead, and the global Trailblazer Community.

Salesforce also provides volume discounts to lower per-conversation costs for businesses managing a high number of conversations.

Internal vs. External Interactions

Agentforce pricing differs depending on whether it’s being utilized for internal employee interactions within Salesforce or external, customer-facing purposes like sales or service chatbots.

Agentforce Flex Credits: Licensing, Terms, and Add-Ons

As businesses increasingly turn to AI to drive business value, the need for a pricing model that reflects how AI agents contribute has become more urgent.

Agnetforce’s pricing model enables you to start small, test different AI-driven use cases, and scale gradually.

To support this, Salesforce has unveiled flex credits. Take a look at it in detail:

Flex Credits

Many companies have already adopted Salesforce’s $2 per conversation pricing to leverage conversational AI.

Building on this, Salesforce has introduced Flex Credits, a new consumption-based pricing model that ties costs directly to outcomes and real business actions.

Flex Credits allow you to pay specifically for what the AI agents do – whether it’s updating CRM records, solving service issues, or automating complex workflows. Each action uses 20 Flex Credits (equal to \$0.10 per task), ensuring your investment directly supports valuable and trackable AI outcomes.

Sold in packs of 100,000 credits for \$500, Flex Credits give you the flexibility to scale AI programs with precision.

Using the Salesforce Digital Wallet, you can allocate credits strategically to high-impact use cases. You can also gain visibility into usage data, credit trends, and demand forecasts, enabling proactive management as new AI agents are deployed and adoption expands.

Flex Agreement

Salesforce’s new Flex Agreement empowers you to respond to shifting business needs by easily rebalancing investments between human workers and AI agents. With this model, you can switch between traditional user licenses and digital labor, ensuring budgets remain aligned with strategic goals.

This flexibility makes it simple to convert user licenses into Flex Credits (or vice versa), so you can explore new AI use cases without adding extra budget pressure. It’s a scalable approach to AI adoption, helping you unlock new growth opportunities and get more value from every dollar spent.

Agentforce Licenses & Add-Ons

Agentforce across industries is empowering teams, from automating repetitive sales tasks and onboarding new hires to resolving IT issues and streamlining customer service.

With the introduction of new Agentforce user licenses and add-ons, you can now extend these AI capabilities to every team member with ease. The simple per-user, per-month (PUPM) pricing includes unlimited agent usage for internal employees, eliminating concerns around usage caps and supporting broad AI adoption across departments.

With native integration with Salesforce and Slack, you can enhance productivity and collaboration, bringing digital labor directly into daily workflows and boosting efficiency at scale.

How to Measure ROI for Your Agentforce Investment

There are three common ways Salesforce Agentforce can deliver a strong ROI:

• Increased customer satisfaction: AI Agents enable faster, more accurate responses to customers, enhancing their experience.
• Reduced operational costs: By automating certain tasks, the need for additional staffing is minimized, lowering expenses.
• Improved efficiency: Routine tasks are automated, allowing employees more time to focus on critical business functions.

To help businesses evaluate their potential ROI, Salesforce provides the Agentforce ROI Calculator. This interactive tool estimates cost savings through Agentforce’s AI Agents, breaking down projected results year over year.

The calculator assesses four main factors:

• The number of conversations managed by a single customer service agent daily
• Total customer service agents employed
• Average yearly cost per employee
• The expected shift of support conversations to Agentforce over 3 years

Uncovering The Hidden Costs of Agentforce Implementation

When implementing Salesforce, there are often hidden costs to consider, and Agentforce is no exception. While these costs may not always surface, it’s crucial to understand them before investing.

These can include:

Customization

Adapting Agentforce to align with specific business requirements often involves complex configurations and custom development. This process can be resource-heavy, requiring specialized expertise and extra time. The more tailored the solution, the higher the cost, so it’s something to keep in mind as it can drive up expenses.

Data Migration Complexities

Moving data from legacy systems into Agentforce is a complicated task that can incur additional expenses. This process involves extracting, cleansing, transforming, and loading data into the new platform. Depending on the volume and intricacy of the data, this process may require significant effort and the involvement of Salesforce experts.

Integration

For smooth operations, integrating Agentforce with other business systems is crucial, but it can lead to extra costs. Ensuring compatibility and seamless data flow between Agentforce and your existing applications may require custom integration work, middleware solutions, or third-party tools, all of which could contribute to the overall cost.

Sandbox Usage Costs

It’s a common misconception that testing environments come at no cost. However, using Agentforce in sandbox environments is included in your billing. To avoid unnecessary expenses, it’s wise to be strategic when utilizing sandbox instances for training and testing. If extensive testing is needed, consider optimizing test scenarios or exploring lower-cost alternatives before moving to production.

Conclusion

Agentforce’s pricing structure is designed to meet the needs of businesses aiming to integrate AI without heavy initial R&D investments, particularly for those with moderate interaction volumes or significant deflection opportunities.

However, for larger enterprises with high labor expenses or substantial interaction volumes, securing discounts will be key to making Agentforce a more affordable solution.

Ultimately, you should evaluate your needs and consult Salesforce for precise pricing and terms to determine if the model delivers adequate value.

As always, it’s important to work with a trusted Salesforce partner to get a customized quote based on your company’s interaction volume and unique requirements.

Statistics Reference:

⁽ⁱ⁾ Capegemini

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