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                                                                                                                                                                                                                                                        • Blog Home
                                                                                                                                                                                                                                                        • Communities
                                                                                                                                                                                                                                                          • CMaaS
                                                                                                                                                                                                                                                            Top 4 Online Community Management Trends to Look Out For in 2022 5 Sure-Fire Ways to Create a Robust Community Management Strategy
                                                                                                                                                                                                                                                            Top 4 Online Community Management Trends to Look Out For in 2022 5 Sure-Fire Ways to Create a Robust Community Management Strategy
                                                                                                                                                                                                                                                          • Salesforce Experience Cloud
                                                                                                                                                                                                                                                            Transform Your Customer Experience Using Salesforce Experience Cloud The Secret Sauce to Engage Your Online Community Members
                                                                                                                                                                                                                                                            Transform Your Customer Experience Using Salesforce Experience Cloud The Secret Sauce to Engage Your Online Community Members
                                                                                                                                                                                                                                                          • Khoros
                                                                                                                                                                                                                                                            How to Enable Quick Case Escalation From Your Khoros-Powered Community? Lithium-Spredfast Merger: One Platform to Manage All of Your Digital Customer Engagement
                                                                                                                                                                                                                                                            How to Enable Quick Case Escalation From Your Khoros-Powered Community? Lithium-Spredfast Merger: One Platform to Manage All of Your Digital Customer Engagement
                                                                                                                                                                                                                                                          • Higher Logic/Vanilla Forums
                                                                                                                                                                                                                                                            4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
                                                                                                                                                                                                                                                            4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
                                                                                                                                                                                                                                                          • Jive
                                                                                                                                                                                                                                                            Top 5 Questions of a Jive-x Community Manager Planning to Migrate to Lithium Migrating From Jive-x to Salesforce Community Cloud? Get Answers to All Your Questions
                                                                                                                                                                                                                                                            Top 5 Questions of a Jive-x Community Manager Planning to Migrate to Lithium Migrating From Jive-x to Salesforce Community Cloud? Get Answers to All Your Questions
                                                                                                                                                                                                                                                          • Community (re)Focus
                                                                                                                                                                                                                                                            Innovation in Community Culture – Insights From Community (re)Focus, 2021 Community Development and the Power of Engagement – Insights From Community (re)Focus, 2021
                                                                                                                                                                                                                                                            Innovation in Community Culture – Insights From Community (re)Focus, 2021 Community Development and the Power of Engagement – Insights From Community (re)Focus, 2021
                                                                                                                                                                                                                                                        • CRM
                                                                                                                                                                                                                                                          • CRM Integration
                                                                                                                                                                                                                                                            Integrate Your Salesforce Instance with Qualtrics Maximizing Salesforce CRM Investment via Cloud Integration
                                                                                                                                                                                                                                                            Integrate Your Salesforce Instance with Qualtrics Maximizing Salesforce CRM Investment via Cloud Integration
                                                                                                                                                                                                                                                          • Microsoft Dynamics 365
                                                                                                                                                                                                                                                            Microsoft Dynamics 365: Deliver High-Quality Customer Service With AI-Powered Assistance Streamlining Operations and Boosting Financial Performance With MS Dynamics 365
                                                                                                                                                                                                                                                            Microsoft Dynamics 365: Deliver High-Quality Customer Service With AI-Powered Assistance Streamlining Operations and Boosting Financial Performance With MS Dynamics 365
                                                                                                                                                                                                                                                          • Salesforce
                                                                                                                                                                                                                                                            Streamline Work Order Accessibility and Boost Delivery Speed With Field Service Booster Dreamforce 2023: 10 Biggest Announcements Paving the Way to an AI-Driven Arena
                                                                                                                                                                                                                                                            • CPQ
                                                                                                                                                                                                                                                              Getting Started With Salesforce CPQ Product Rules How to Apply Discount Schedules in Salesforce CPQ
                                                                                                                                                                                                                                                            • Sales Cloud
                                                                                                                                                                                                                                                              Salesforce Sales Cloud Innovations – Your Key to Higher Revenue Custom Revenue Schedules: An Upgraded Version of Salesforce’s Standard (Revenue Schedule) Functionality
                                                                                                                                                                                                                                                            • Service Cloud
                                                                                                                                                                                                                                                              Streamline Work Order Accessibility and Boost Delivery Speed With Field Service Booster Avoiding Pseudo-Holiday Appointments for Field Service
                                                                                                                                                                                                                                                            • Salesforce QA
                                                                                                                                                                                                                                                              Streamlining Your Workflow: Best Practices for Salesforce Automation Testing Best AI-powered Tools for Salesforce Automation Testing in 2023
                                                                                                                                                                                                                                                            • Salesforce Arena
                                                                                                                                                                                                                                                            Streamline Work Order Accessibility and Boost Delivery Speed With Field Service Booster Dreamforce 2023: 10 Biggest Announcements Paving the Way to an AI-Driven Arena
                                                                                                                                                                                                                                                          • Sales Optimization
                                                                                                                                                                                                                                                            Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
                                                                                                                                                                                                                                                            Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
                                                                                                                                                                                                                                                        • Data Science
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                                                                                                                                                                                                                                                            Tableau Server vs Tableau Cloud: Which Deployment Option Should You Go For? Unlock Hidden Insights and Drive Business Success With Machine Learning & Big Data
                                                                                                                                                                                                                                                            Tableau Server vs Tableau Cloud: Which Deployment Option Should You Go For? Unlock Hidden Insights and Drive Business Success With Machine Learning & Big Data
                                                                                                                                                                                                                                                          • Artificial Intelligence
                                                                                                                                                                                                                                                            Building Intelligent Assistants With NLP Understand Customers Better with Conversational Analytics
                                                                                                                                                                                                                                                            Building Intelligent Assistants With NLP Understand Customers Better with Conversational Analytics
                                                                                                                                                                                                                                                          • Big Data Analytics
                                                                                                                                                                                                                                                            Insights to Action: Unlock the Potential of Tableau Cloud for Business Intelligence Building a High-Performance Big Data Analytics System
                                                                                                                                                                                                                                                            Insights to Action: Unlock the Potential of Tableau Cloud for Business Intelligence Building a High-Performance Big Data Analytics System
                                                                                                                                                                                                                                                          • Business Intelligence
                                                                                                                                                                                                                                                            Demystifying the Data Journey: Tableau vs. Power BI Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                            Demystifying the Data Journey: Tableau vs. Power BI Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                          • Data Visualization
                                                                                                                                                                                                                                                            Improving Healthcare Analytics With Data Visualization Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                            Improving Healthcare Analytics With Data Visualization Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                          • Data Warehouse
                                                                                                                                                                                                                                                            The Architecture of a Modern Data Warehouse & Its Components What Is the Difference Between ETL and ELT?
                                                                                                                                                                                                                                                            The Architecture of a Modern Data Warehouse & Its Components What Is the Difference Between ETL and ELT?
                                                                                                                                                                                                                                                          • Predictive Analytics
                                                                                                                                                                                                                                                            Optimize ABM Initiatives with Predictive Analytics Improving Healthcare With Predictive Analytics
                                                                                                                                                                                                                                                            Optimize ABM Initiatives with Predictive Analytics Improving Healthcare With Predictive Analytics
                                                                                                                                                                                                                                                        • Design
                                                                                                                                                                                                                                                          • Community Design
                                                                                                                                                                                                                                                            Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
                                                                                                                                                                                                                                                            Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
                                                                                                                                                                                                                                                          • Landing Page
                                                                                                                                                                                                                                                            4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
                                                                                                                                                                                                                                                            4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
                                                                                                                                                                                                                                                          • LMS Designing
                                                                                                                                                                                                                                                            Learning Management Systems 101: The Future of Workplace Learning Top 5 eLearning Trends to Watch Out for in 2021
                                                                                                                                                                                                                                                            Learning Management Systems 101: The Future of Workplace Learning Top 5 eLearning Trends to Watch Out for in 2021
                                                                                                                                                                                                                                                          • MadCap Flare
                                                                                                                                                                                                                                                            Integrate MadCap Flare With LMS for Superlative eLearning Experiences 3 Ways to Understand Your Audience Better & Create Effective Documentation
                                                                                                                                                                                                                                                            Integrate MadCap Flare With LMS for Superlative eLearning Experiences 3 Ways to Understand Your Audience Better & Create Effective Documentation
                                                                                                                                                                                                                                                          • Product Design
                                                                                                                                                                                                                                                            5 Reasons Why Product Design Is Crucial to Win Customers 6 Steps to Create Product Designs That Stand Out
                                                                                                                                                                                                                                                            5 Reasons Why Product Design Is Crucial to Win Customers 6 Steps to Create Product Designs That Stand Out
                                                                                                                                                                                                                                                          • Videos
                                                                                                                                                                                                                                                            The Future of eLearning Videos: Transforming Education in the Digital Age Harnessing the Power of Psychology in eLearning
                                                                                                                                                                                                                                                            The Future of eLearning Videos: Transforming Education in the Digital Age Harnessing the Power of Psychology in eLearning
                                                                                                                                                                                                                                                          • Web & Graphic
                                                                                                                                                                                                                                                            6 Ways to Make Skeuomorphism a Part of Your Design Strategy 5 Ways to Create a Hero Image That Drive Conversions
                                                                                                                                                                                                                                                            6 Ways to Make Skeuomorphism a Part of Your Design Strategy 5 Ways to Create a Hero Image That Drive Conversions
                                                                                                                                                                                                                                                        • Marketing
                                                                                                                                                                                                                                                          • Account Based Marketing
                                                                                                                                                                                                                                                            Selecting the Right ABM Platform for B2B Hold All the Aces With Account-Based Marketing
                                                                                                                                                                                                                                                            Selecting the Right ABM Platform for B2B Hold All the Aces With Account-Based Marketing
                                                                                                                                                                                                                                                          • Content Marketing
                                                                                                                                                                                                                                                            Funnel Vs Flywheel: Demystifying the Right Content Marketing Strategy for Success The MarTech Advantage: Transforming Content Creation for a Competitive Edge
                                                                                                                                                                                                                                                            Funnel Vs Flywheel: Demystifying the Right Content Marketing Strategy for Success The MarTech Advantage: Transforming Content Creation for a Competitive Edge
                                                                                                                                                                                                                                                          • Data Management
                                                                                                                                                                                                                                                            Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
                                                                                                                                                                                                                                                            Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
                                                                                                                                                                                                                                                          • Information Security
                                                                                                                                                                                                                                                            Ensuring Cybersecurity in the Age of Large Language Models (LLMs) Security Operations Center: What Is It & Why Do You Need It?
                                                                                                                                                                                                                                                            • CCPA
                                                                                                                                                                                                                                                              CCPA Enforcement: What You Need To Know CCPA: What Marketers Need To Know
                                                                                                                                                                                                                                                            • GDPR
                                                                                                                                                                                                                                                              Is your Sales Team Ready for European Union GDPR? Why should U.S. businesses care about EU GDPR?
                                                                                                                                                                                                                                                            Ensuring Cybersecurity in the Age of Large Language Models (LLMs) Security Operations Center: What Is It & Why Do You Need It?
                                                                                                                                                                                                                                                          • Demand Generation
                                                                                                                                                                                                                                                            6 Landing Page Best Practices to Ace Demand Generation Why Going Omnichannel Should be Your Next Goal
                                                                                                                                                                                                                                                            6 Landing Page Best Practices to Ace Demand Generation Why Going Omnichannel Should be Your Next Goal
                                                                                                                                                                                                                                                          • Digital Marketing & Analytics
                                                                                                                                                                                                                                                            How to Export and Preserve Historical Data From Universal Analytics? A/B Testing in Google Analytics 4: Unlocking Insights With Data-Driven Experiments
                                                                                                                                                                                                                                                            • Conversion Rate Optimization
                                                                                                                                                                                                                                                              Optimize Your Conversion Rate with Google Analytics Custom Reports Google Introduces AdWords Conversion Import for Salesforce
                                                                                                                                                                                                                                                            • Search Engine Marketing
                                                                                                                                                                                                                                                              All You Need to Know About Google Ads Updates in 2023 Summing Up the Google Webmaster Conference 2019
                                                                                                                                                                                                                                                            • Search Engine Optimization
                                                                                                                                                                                                                                                              Bing SEO Tips – How to Rank High on Bing Finding Balance: ChatGPT and Human Collaboration in SEO
                                                                                                                                                                                                                                                            • Social Media Marketing
                                                                                                                                                                                                                                                              Latest Trends in Global Social Media Use for 2022 6 Hacks to Skyrocket Your Google Ads Quality Score
                                                                                                                                                                                                                                                            • Tag Management System
                                                                                                                                                                                                                                                              5 Best Tag Management Solutions You Should Consider for Your Website Getting Started with Google Analytics via Google Tag Manager
                                                                                                                                                                                                                                                            How to Export and Preserve Historical Data From Universal Analytics? A/B Testing in Google Analytics 4: Unlocking Insights With Data-Driven Experiments
                                                                                                                                                                                                                                                          • Email Marketing
                                                                                                                                                                                                                                                            6 Sure-Fire Ways to Create a Winning Email Marketing Strategy Elevate Your Email Marketing with Gamification
                                                                                                                                                                                                                                                            6 Sure-Fire Ways to Create a Winning Email Marketing Strategy Elevate Your Email Marketing with Gamification
                                                                                                                                                                                                                                                          • Inbound Marketing
                                                                                                                                                                                                                                                            Buyer Personas Demystified Throwback to the Year That Was: Top 10 Blogs of 2019
                                                                                                                                                                                                                                                            Buyer Personas Demystified Throwback to the Year That Was: Top 10 Blogs of 2019
                                                                                                                                                                                                                                                          • Marketing Automation
                                                                                                                                                                                                                                                            Measure Your Marketing Impact: Top 5 KPIs to Track in 2023 Partnering for Success: Finding the Right HubSpot Partner to Drive Business Growth
                                                                                                                                                                                                                                                            • Eloqua
                                                                                                                                                                                                                                                              Oracle Eloqua 23A Release: 10 Things You Need to Know How to Maximize the Power of Your Eloqua Instance
                                                                                                                                                                                                                                                            • HubSpot
                                                                                                                                                                                                                                                              Partnering for Success: Finding the Right HubSpot Partner to Drive Business Growth HubSpot’s Responsive Email Templates: Your Key to Increasing User Engagement
                                                                                                                                                                                                                                                            • Pardot
                                                                                                                                                                                                                                                              Foster Sales & Marketing Alignment With Marketing Cloud Account Engagement 6 Steps to Ace Email Marketing – The Pardot Way
                                                                                                                                                                                                                                                            • Marketo
                                                                                                                                                                                                                                                              How to Ace Your Email Blast Campaigns Marketo Munchkin: The Key to Converting Visitors to Potential Buyers
                                                                                                                                                                                                                                                            • Salesforce Marketing Cloud
                                                                                                                                                                                                                                                              Salesforce CDP: The Key to Creating Unified Customer Data A Consultant’s Role in Optimizing Salesforce Marketing Cloud
                                                                                                                                                                                                                                                            Measure Your Marketing Impact: Top 5 KPIs to Track in 2023 Partnering for Success: Finding the Right HubSpot Partner to Drive Business Growth
                                                                                                                                                                                                                                                          • Marketing Strategy
                                                                                                                                                                                                                                                            Take a Data-Driven Approach to Ace Omni-Channel Marketing 7 Ways to Make Every Customer Interaction Count
                                                                                                                                                                                                                                                            Take a Data-Driven Approach to Ace Omni-Channel Marketing 7 Ways to Make Every Customer Interaction Count
                                                                                                                                                                                                                                                        • Web Development
                                                                                                                                                                                                                                                          • eCommerce
                                                                                                                                                                                                                                                            10 Strategies to Maximize Your Black Friday Cyber Monday Profits Interact With Customers in Real-Time By Embracing Live Shopping Trend
                                                                                                                                                                                                                                                            • Magento
                                                                                                                                                                                                                                                              Top Reasons Why Now Is the Best Time to Migrate to Magento 2 Magento Pricing: How Much Does It Actually Cost?
                                                                                                                                                                                                                                                            • Shopify
                                                                                                                                                                                                                                                              Shopify Editions Winter 2023: All That You Need To Know Redefine Enterprise Retail With Shopify Commerce Components
                                                                                                                                                                                                                                                            10 Strategies to Maximize Your Black Friday Cyber Monday Profits Interact With Customers in Real-Time By Embracing Live Shopping Trend
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                                                                                                                                                                                                                                                          Content Marketing

                                                                                                                                                                                                                                                          Top 5 Content Marketing Trends for 2021

                                                                                                                                                                                                                                                          Aastha Thakur

                                                                                                                                                                                                                                                          Dec 29, 2020

                                                                                                                                                                                                                                                          3 minute read

                                                                                                                                                                                                                                                          Given the unique changes and challenges of 2020, pretty much everything changed quickly and so did content marketing. We saw the need for content marketing grow steadily.

                                                                                                                                                                                                                                                          With 2021 just around the corner, it’s that time of the year that content marketers start researching the key content marketing trends of content marketing to ensure they stand out and get the results they want in the next year.

                                                                                                                                                                                                                                                          So, if you are looking for ‘what’s next in 2021?’, here are the top 5 content marketing trends we think will play a big part in the content marketing world.

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                                                                                                                                                                                                                                                          1. Get ‘Voice’ Ready

                                                                                                                                                                                                                                                          According to research, half of the world’s population uses voice-activated search and these numbers could rise to 5 billion in 2021 and 6.4 in 2022. This means you should consider adjusting your search engine optimization strategy in terms of voice queries. Voice searches are conversational and need a different approach than a text search. For this, use long-tailed keywords in your copy. You could even create a frequently asked questions (FAQ) page and use the long-tail keywords to answer your audience’s queries. Also, remember to bag your ‘My Business’ listing to increase your chances of showing up in Google results when a relevant voice search is performed.

                                                                                                                                                                                                                                                          2. Let the ‘Video’ Play

                                                                                                                                                                                                                                                          Videos are consumers’ first choice among different types of content to see from a brand on social media. So, yet again videos continue to be all the rage as we roll into 2021. Videos help:

                                                                                                                                                                                                                                                          • Increase sales
                                                                                                                                                                                                                                                          • Build brand awareness
                                                                                                                                                                                                                                                          • Keep customers informed
                                                                                                                                                                                                                                                          • Reach out to potential customers

                                                                                                                                                                                                                                                          Live streaming videos on social media platforms is definitely one thing you need to embrace in 2021. You could do a ‘Q&A’, an interview with an expert, or even a product demonstration to engage and educate your audience.

                                                                                                                                                                                                                                                          3. Tune in to the ‘Podcast’ Power

                                                                                                                                                                                                                                                          Podcasts are a modern-day storytelling content type that has continued to flourish. According to a report, there were 48 million weekly podcast listeners in 2018 and this audience is expected to grow to 115 million by 2021. Podcasts have the potential for massive brand visibility and to get the best out of them, you need to create meaningful, educational material that resonates with your audience. You can get creative on an exclusive subject related to your brand or you could ask an expert to pitch in.

                                                                                                                                                                                                                                                          4. Aim for the ‘Featured Snippet’ Crown

                                                                                                                                                                                                                                                          The coveted featured snippet continues to rule the Google charts. Landing in Google’s featured snippets is quite the accolade and can get you a good chunk of traffic. To do so, you should structure your content clearly, make it scannable, and have an attention-grabbing headline. Your copy should provide crystal clear answers that satisfy the user’s intent. Few rules to ‘swear by’ are:

                                                                                                                                                                                                                                                          • Use a heading, numbered lists, or bulleted lists
                                                                                                                                                                                                                                                          • Provide succinct explanations
                                                                                                                                                                                                                                                          • Follow an optimal word count of 40-50 words
                                                                                                                                                                                                                                                          • Optimize for question-type search queries

                                                                                                                                                                                                                                                          5. Get Your Money’s Worth With ‘Co-Marketing’

                                                                                                                                                                                                                                                          In a co-marketing partnership, two companies join forces to create a powerful campaign and reach a wider audience, something like the RedBull and GoPro campaign. Co-marketing has always been key in B2B content marketing and 2021 is no different. Co-marketing can help open up new opportunities to promote your content, grow your brand awareness, get more subscribers, and get more moolah. You can co-market your high-quality content pieces like:

                                                                                                                                                                                                                                                          • Webinars
                                                                                                                                                                                                                                                          • Blog posts
                                                                                                                                                                                                                                                          • Infographics
                                                                                                                                                                                                                                                          • Videos
                                                                                                                                                                                                                                                          • Joint-research

                                                                                                                                                                                                                                                          Here’s an example of how Moz aligned with CRO influencer Talia Wolf to educate their audience with a webinar discussing how to build a mobile conversion optimization strategy.

                                                                                                                                                                                                                                                          ”Blog-Image-2”/

                                                                                                                                                                                                                                                          Few things to keep in mind:

                                                                                                                                                                                                                                                          • Your potential partner’s audience should fit your target audience.
                                                                                                                                                                                                                                                          • You must establish a clear objective of your partnership, is it new leads, reach, or exposure to new markets.

                                                                                                                                                                                                                                                          If you want to improve your content marketing game in 2021, here are some best practices to keep in mind:

                                                                                                                                                                                                                                                          • Be flexible
                                                                                                                                                                                                                                                          • Score your content
                                                                                                                                                                                                                                                          • Be a content distribution pro
                                                                                                                                                                                                                                                          • Ace your research
                                                                                                                                                                                                                                                          • Think holistically
                                                                                                                                                                                                                                                          • Use content syndication

                                                                                                                                                                                                                                                          Each year brings about new trends and strategies for marketers to implement. And with change being the only constant, the key to success is keeping yourself informed.

                                                                                                                                                                                                                                                          Want to cruise ahead in the 2021 content marketing landscape? Talk to us!

                                                                                                                                                                                                                                                          Our content marketing wizards will be happy to pitch in. Just drop us a line at [email protected] and we’ll take it from there.

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                                                                                                                                                                                                                                                          Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2008, Grazitti has been helping companies power their business with its marketing automation and cloud innovation services.

                                                                                                                                                                                                                                                          As a global consultancy, we have strategic partnerships with technology pioneers like Marketo, Salesforce.com, Alteryx, Adobe, Optimizely and Jive. We combine these new platforms with our innovative approaches to provide effective solutions to our clients. Doing this has allowed us to help hundreds of companies to transform their business and save millions.

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