By continuing to use our website, you consent to the use of cookies. Please refer our cookie policy for more details.
Grazitti Interactive Logo
  • Services
    • Online Communities
      • Platforms

        • Jive
        • Salesforce
        • Khoros
        • SharePoint
        • Higher Logic
      • Solutions

        • Community Management as a Service
        • Customer Community
        • Employee Community
        • Partner Community
        • Knowledge Base Design
        • Cognitive Search
        • Integrations
        • Community Migration
    • CRM
      • Platforms

        • Salesforce
        • Microsoft Dynamics 365
        • Zendesk
      • Solutions

        • Salesforce Einstein Services
        • Salesforce Sales Cloud
        • Salesforce Service Cloud
        • Salesforce Marketing Cloud
        • Salesforce Commerce Cloud
        • Sales Optimization
        • Cloud Integrations
        • Communities
        • Salesforce CPQ
        • Migration to Salesforce Lightning
        • Salesforce QA
    • Marketing
      • Platforms

        • Marketo
        • Pardot
        • Eloqua
        • HubSpot
        • Infusion Soft
        • Act-On
        • Optimizely
        • Full Circle Insights
      • Solutions

        • Content Marketing Services
        • Marketing Automation
        • Digital Marketing Services
        • Inbound Marketing
        • Demand Generation
        • Marketing Operations
        • Customer Engagement
        • Custom Development & Integrations
        • Data Management
        • Market Research and Consulting
    • Mobile App & Web Dev
      • Platforms

        • WordPress
        • PHP
        • Drupal
        • SharePoint
        • Microsoft .Net Services
        • Magento
        • Shopify
        • Angular Development
        • React Native
        • AEM Development Services
        • Node.js Development Services
        • Other Platforms
      • Solutions

        • Web & Graphic Design
        • E-commerce Websites
        • Corporate Websites
        • Social Media Websites
        • Mobile Apps
        • Web Apps
        • Marketing Automation Assets
        • Integrations
    • Design
      • Design Platforms

        • Indesign, Illustrator, Photoshop
        • Captivate & Articulate
        • Camtasia & Sound Forge
        • Madcap Flare
        • PowerPoint
        • Premiere & After Effects
      • Solutions

        • Web and Mobile
        • Community Design
        • E-learning
        • Product UI/UX Design
        • Marketing Assets
        • Video
    • Analytics & Data Science
      • Platforms

        • AWS Data & Analytics
        • Google Cloud
        • Looker
        • Alteryx
        • Tableau
        • R
        • SPSS
        • SAS
        • Hadoop
      • Solutions

        • ETL
        • Data Warehousing
        • Data Visualization
        • Healthcare Analytics
        • Advanced Analytics
        • Sales Analytics
        • Big Data Analytics
        • Analytics Apps
        • BI Reporting & Consulting
        • Enterprise Data Management
    • Enterprise Services
      • Platforms

        • Oracle NetSuite
        • Zuora Services
        • Atlassian Jira
    • ETL
      • Platforms

        • Dell Boomi
        • Mulesoft
    • Information Technology
      • solutions

        • IT Infrastructure as a Service
        • DevOps as a Service
    • Cybersecurity
      • Solutions

        • Cybersecurity Services
    • Digital Marketing
      • Platforms

        • Digital Marketing in a Box
  • Solutions

    By Business Function

    • Product Management
    • Human Resource
    • Sales
    • Marketing
    • Support
    • Learning
    • Quality Assurance

    By Business Domain

    • Healthcare
    • Finance
    • High Tech
    • Consumer
    • Education
    • Real Estate
    • Information Security
  • Resources

    Resource Center

    • AI Center
    • Blog
    • Case Study
    • Articles
    • Datasheet
    • E-books
    • Infographics
    • Podcasts
    • Press Releases
    • Videos
    • Webinars
    • Whitepaper
  • Products
    • Marketo
      • Products

        • AEM Marketo Connector
        • M-Clean: Real-time Marketo Dedupe App
        • M-Hive: Marketo Assets Backup
        • Onemark – A Pre-fill Solution for Marketo Forms
        • WordPress Marketo Integration Connector
        • Maginate: Magento Marketo Integration Connector
        • Cartiveo: Shopify Marketo Integration Connector
        • Drupal Marketo Integration Connector
        • Free Assets (Marketing Automation)
    • Khoros
      • Products

        • Khoros-Salesforce Case Connector
        • Salesforce Knowledge and Khoros Connector
    • Salesforce
      • Products

        • All Products and Utilities
        • Sinergify – Salesforce and Jira Integration
        • ScoreNotch – Dynamically Gamified Communities
        • Email to Case Advance – Streamlined Case Management
        • IdeasPro – Effective Idea Management
        • Zendesk – Salesforce Connector
        • GuideIn – Building Walkthroughs on Salesforce Communities
        • Dupe Manager – Simplified Data Deduplication
        • ZakCalendar Scheduler
    • Higher Logic
      • Products

        • Higher Logic-Salesforce Case Connector
    • Search Solution
      • Products

        • SearchUnify
    • Selenium Framework
      • Products

        • Selenium Data Driven Framework
        • Selenium Hybrid Framework
    • Analytics
      • Products

        • Alteryx Connectors
    • Microsoft Dynamics 365
      • Products

        • ZakCalendar Scheduler
    • Vanilla
      • Products

        • Vanilla-Salesforce Case Connector
  • Company

    About Us

    • Testimonials
    • Partners
    • Clients
    • Leadership
    • Advisory Board
    • Events
    • Security & Compliance
    • Recognition
  • Careers
  • Contact Us
    Grazitti Interactive Logo
    • Blog Home
    • Communities
      • CMaaS
        Top 4 Online Community Management Trends to Look Out For in 2022 5 Sure-Fire Ways to Create a Robust Community Management Strategy
        Top 4 Online Community Management Trends to Look Out For in 2022 5 Sure-Fire Ways to Create a Robust Community Management Strategy
      • Salesforce Experience Cloud
        Video Center: Enriching Your Salesforce-Powered Community With Video Content Enabling a Multilingual Knowledge Base for Your Online Community
        Video Center: Enriching Your Salesforce-Powered Community With Video Content Enabling a Multilingual Knowledge Base for Your Online Community
      • Khoros
        How to Enable Quick Case Escalation From Your Khoros-Powered Community? Lithium-Spredfast Merger: One Platform to Manage All of Your Digital Customer Engagement
        How to Enable Quick Case Escalation From Your Khoros-Powered Community? Lithium-Spredfast Merger: One Platform to Manage All of Your Digital Customer Engagement
      • Higher Logic/Vanilla Forums
        4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
        4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
      • Jive
        Top 5 Questions of a Jive-x Community Manager Planning to Migrate to Lithium Migrating From Jive-x to Salesforce Community Cloud? Get Answers to All Your Questions
        Top 5 Questions of a Jive-x Community Manager Planning to Migrate to Lithium Migrating From Jive-x to Salesforce Community Cloud? Get Answers to All Your Questions
      • Community (re)Focus
        Innovation in Community Culture – Insights From Community (re)Focus, 2021 Community Development and the Power of Engagement – Insights From Community (re)Focus, 2021
        Innovation in Community Culture – Insights From Community (re)Focus, 2021 Community Development and the Power of Engagement – Insights From Community (re)Focus, 2021
    • CRM
      • CRM Integration
        Integrate Your Salesforce Instance with Qualtrics Maximizing Salesforce CRM Investment via Cloud Integration
        Integrate Your Salesforce Instance with Qualtrics Maximizing Salesforce CRM Investment via Cloud Integration
      • Microsoft Dynamics 365
        How to Upgrade from Microsoft AX 2012 to Dynamics 365 Operations Why is Microsoft Dynamics 365 a good CRM tool to invest in?
        How to Upgrade from Microsoft AX 2012 to Dynamics 365 Operations Why is Microsoft Dynamics 365 a good CRM tool to invest in?
      • Salesforce
        10 Tips to Improve Salesforce Data Quality Salesforce Manufacturing Cloud: Enabling Manufacturers Drive Digital Transformation
        • CPQ
          6 Reasons to Make Salesforce CPQ an Ally of Your Sales Team Why Should You Move Your Salesforce CPQ to Permission Set License (PSL) Before Winter ‘21 Release
        • Sales Cloud
          Salesforce Sales Cloud Innovations – Your Key to Higher Revenue Custom Revenue Schedules: An Upgraded Version of Salesforce’s Standard (Revenue Schedule) Functionality
        • Service Cloud
          Enabling a Multilingual Knowledge Base for Your Online Community How to Increase Employee Effort Score Through 3 Salesforce Service Cloud Enhancements
        • Salesforce QA
          Decoding the 202 of Salesforce User Acceptance Testing How to Decode the ROI of Test Automation
        • Salesforce Arena
        10 Tips to Improve Salesforce Data Quality Salesforce Manufacturing Cloud: Enabling Manufacturers Drive Digital Transformation
      • Sales Optimization
        Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
        Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
    • Data Science
      • Analytics
        Healthcare Analytics: Challenges and Opportunities The Impact of Artificial Intelligence on Healthcare
        Healthcare Analytics: Challenges and Opportunities The Impact of Artificial Intelligence on Healthcare
      • Artificial Intelligence
        Conversational AI: The Future of Customer Experience Grazitti Interactive’s SearchUnify Becomes the Youngest Product to be Included in The Forrester Wave™: Cognitive Search, Q2 2019
        Conversational AI: The Future of Customer Experience Grazitti Interactive’s SearchUnify Becomes the Youngest Product to be Included in The Forrester Wave™: Cognitive Search, Q2 2019
      • Big Data Analytics
        What Are Data Pipelines? 7 Big Data Trends in 2022
        What Are Data Pipelines? 7 Big Data Trends in 2022
      • Business Intelligence
        Why Your Business Requires a Centralized Dashboard CRM Behemoth Salesforce Acquires Data Viz Giant Tableau | What to Expect
        Why Your Business Requires a Centralized Dashboard CRM Behemoth Salesforce Acquires Data Viz Giant Tableau | What to Expect
      • Data Visualization
        Why Your Business Requires a Centralized Dashboard Improve Decision-Making With the Magic of Data Visualization
        Why Your Business Requires a Centralized Dashboard Improve Decision-Making With the Magic of Data Visualization
      • Data Warehouse
        SnowFlake: A Clean and Fresh Approach to Cloud Data Warehousing Traditional vs Cloud Data Warehouse: Which One Should You Go For?
        SnowFlake: A Clean and Fresh Approach to Cloud Data Warehousing Traditional vs Cloud Data Warehouse: Which One Should You Go For?
      • Predictive Analytics
        Improving Healthcare With Predictive Analytics Data & Analytics in Higher Education: Challenges and Opportunities
        Improving Healthcare With Predictive Analytics Data & Analytics in Higher Education: Challenges and Opportunities
    • Design
      • Community Design
        Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
        Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
      • Landing Page
        4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
        4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
      • LMS Designing
        Top 5 eLearning Trends to Watch Out for in 2021 Top Trends in E-Learning for 2017
        Top 5 eLearning Trends to Watch Out for in 2021 Top Trends in E-Learning for 2017
      • MadCap Flare
        What Makes Madcap Flare the Go-to Tool for Content Creators? MadCap Flare’s 2021 r2 Update is Here
        What Makes Madcap Flare the Go-to Tool for Content Creators? MadCap Flare’s 2021 r2 Update is Here
      • Product Design
        Design Thinking: Everything You Need to Know Learning About the Core Elements of Product Design the Easy Way
        Design Thinking: Everything You Need to Know Learning About the Core Elements of Product Design the Easy Way
      • Videos
        Video Marketing: Why It’s Crucial For B2B Marketers 10 Sure-Fire Ways to Effectively Promote Video Content in B2B Marketing
        Video Marketing: Why It’s Crucial For B2B Marketers 10 Sure-Fire Ways to Effectively Promote Video Content in B2B Marketing
      • Web & Graphic
        6 Ways to Make Skeuomorphism a Part of Your Design Strategy 5 Ways to Create Hero Images That Drive Conversions
        6 Ways to Make Skeuomorphism a Part of Your Design Strategy 5 Ways to Create Hero Images That Drive Conversions
    • Marketing
      • Account Based Marketing
        Hold All the Aces With Account-Based Marketing Top 5 Trends for Sales Operations in 2018
        Hold All the Aces With Account-Based Marketing Top 5 Trends for Sales Operations in 2018
      • Content Marketing
        3 Simple Ways to Boost the ROI of Your CX Program 5 Ways to Ace Your Marketing Efforts With Empathetic Content
        3 Simple Ways to Boost the ROI of Your CX Program 5 Ways to Ace Your Marketing Efforts With Empathetic Content
      • Data Management
        Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
        Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
      • Information Security
        Ethical Hacking vs Penetration Testing vs Cybersecurity: Know the Difference Top 10 Cyber Security Blunders
        • CCPA
          CCPA Enforcement: What You Need To Know CCPA: What Marketers Need To Know
        • GDPR
          Is your Sales Team Ready for European Union GDPR? Why should U.S. businesses care about EU GDPR?
        Ethical Hacking vs Penetration Testing vs Cybersecurity: Know the Difference Top 10 Cyber Security Blunders
      • Demand Generation
        6 Landing Page Best Practices to Ace Demand Generation Why Going Omnichannel Should be Your Next Goal
        6 Landing Page Best Practices to Ace Demand Generation Why Going Omnichannel Should be Your Next Goal
      • Digital Marketing & Analytics
        Mobile App Integration Using Firebase With Google Analytics 4 Latest Trends in Global Social Media Use for 2022
        • Conversion Rate Optimization
          Optimize Your Conversion Rate with Google Analytics Custom Reports Google Introduces AdWords Conversion Import for Salesforce
        • Search Engine Marketing
          Summing Up the Google Webmaster Conference 2019 Search Engine Optimization (SEO) or Pay Per Click (PPC)?
        • Search Engine Optimization
          9 Tips for Creating SEO-Friendly Content SEO Tool Guide for Enterprises
        • Social Media Marketing
          Latest Trends in Global Social Media Use for 2022 6 Hacks to Skyrocket Your Google Ads Quality Score
        • Tag Management System
          5 Best Tag Management Solutions You Should Consider for Your Website Getting Started with Google Analytics via Google Tag Manager
        Mobile App Integration Using Firebase With Google Analytics 4 Latest Trends in Global Social Media Use for 2022
      • Email Marketing
        Elevate Your Email Marketing with Gamification Automate Your Email Marketing and Improve the Bottom Line of Your Organization
        Elevate Your Email Marketing with Gamification Automate Your Email Marketing and Improve the Bottom Line of Your Organization
      • Inbound Marketing
        Buyer Personas Demystified Throwback to the Year That Was: Top 10 Blogs of 2019
        Buyer Personas Demystified Throwback to the Year That Was: Top 10 Blogs of 2019
      • Marketing Automation
        Empower Your Marketing Decisions Using Eloqua Dashboards HubSpot Sales Pipeline Management: Sales Steps Customization and Automation Made Easy
        • Eloqua
          Empower Your Marketing Decisions Using Eloqua Dashboards Integrating Your CRM With Eloqua for Better Insights Into Your Marketing Campaigns
        • HubSpot
          HubSpot Sales Pipeline Management: Sales Steps Customization and Automation Made Easy HubSpot Deal Stages – Your Trump Card to Sales Success
        • Pardot
          Supercharge Your Virtual Events With Zoom and Pardot Integration Bot or Not, Leave it to Pardot
        • Marketo
          Combat the Challenge of Duplicate Data in Marketo and Salesforce 9 Marketo Features to Grow & Scale Your Marketing Operations
        • Salesforce Marketing Cloud
          Salesforce Marketing Cloud: The Platform Modern Marketers Prefer What exactly is Journey Builder?
        Empower Your Marketing Decisions Using Eloqua Dashboards HubSpot Sales Pipeline Management: Sales Steps Customization and Automation Made Easy
      • Marketing Strategy
        Take a Data-Driven Approach to Ace Omni-Channel Marketing 7 Ways to Make Every Customer Interaction Count
        Take a Data-Driven Approach to Ace Omni-Channel Marketing 7 Ways to Make Every Customer Interaction Count
    • Web Development
      • eCommerce
        Boost Your Brand With Stellar eCommerce Customer Experience Effective Tips to Find an eCommerce Partner
        • Magento
          Top 10 Reasons You Should Migrate to Magento in 2022 Magento 1 End of Life: All You Need To Know
        • Shopify
          Why Should You Consider Migrating to Shopify in 2022 Why is Shopify Plus the Best Fit for Your eCommerce Business?
        Boost Your Brand With Stellar eCommerce Customer Experience Effective Tips to Find an eCommerce Partner
      • Landing Page Development
        Boost Landing Pages’ Visibility with Marketo’s SEO Dashboard Improving Conversions with Landing Pages
        Boost Landing Pages’ Visibility with Marketo’s SEO Dashboard Improving Conversions with Landing Pages
      • Mobile Applications
        Top 6 Mobile App Development Trends You Should Know About How to Choose the Right Mobile App Development Platform—Native vs Hybrid vs Cross-Platform
        Top 6 Mobile App Development Trends You Should Know About How to Choose the Right Mobile App Development Platform—Native vs Hybrid vs Cross-Platform
      • QA & Testing
        Top 7 Benefits of Automation Testing Top Five Reasons to Have a Quality Assurance Team Behind Your Developers
        Top 7 Benefits of Automation Testing Top Five Reasons to Have a Quality Assurance Team Behind Your Developers
      • Web Applications
        Why Laravel Framework Is the Best Choice for PHP Web Development 8 Key Benefits of Progressive Web Apps
        Why Laravel Framework Is the Best Choice for PHP Web Development 8 Key Benefits of Progressive Web Apps
      • Web Dev
        Angular 13: All You Need to Know AEM Content Fragments: All You Need to Know
        • AEM
          AEM Content Fragments: All You Need to Know Enhancing Asset Management Capabilities with Adobe Digital Asset Management
        • Angular
          Angular 13: All You Need to Know 8 Proven Reasons You Need Angular for Your Next Development Project
        • WordPress
          WordPress 5.9: Here’s What’s New Future Ready Websites with Headless WordPress
        • Drupal
          Why Drupal is the Best CMS to Build an Educational Website? Gear Up for Migration to Drupal 9
        • Tailwind
          Top 5 Advantages of Using Tailwind CSS
        Angular 13: All You Need to Know AEM Content Fragments: All You Need to Know
    • PRODUCTS
      • AEM-Marketo Connector
        Marketing Experiences a New Level of High as AEM Connects with Marketo
        Marketing Experiences a New Level of High as AEM Connects with Marketo
      • Alteryx Connectors
        8 Sessions you can’t miss at Alteryx Inspire 2018 Alteryx Inspire 2018: What to expect?
        8 Sessions you can’t miss at Alteryx Inspire 2018 Alteryx Inspire 2018: What to expect?
      • Zendesk and Salesforce Connector
        Synchronising Zendesk and Salesforce KB Integrating Zendesk Knowledge-Base and Salesforce Knowledge
        Synchronising Zendesk and Salesforce KB Integrating Zendesk Knowledge-Base and Salesforce Knowledge
      • Cartiveo
        Supercharge Your Shopify Store With Marketo Integration Combat Data Sync Issues with Cartiveo—A Shopify Marketo Integration Connector
        Supercharge Your Shopify Store With Marketo Integration Combat Data Sync Issues with Cartiveo—A Shopify Marketo Integration Connector
      • Dupe Manager
        How to Knock Out Bad Data From Your Salesforce Org Salesforce Data Deduplication: Saving Business Cost and Boosting ROI
        How to Knock Out Bad Data From Your Salesforce Org Salesforce Data Deduplication: Saving Business Cost and Boosting ROI
      • Drupal Marketo Integration Connector
        How Grazitti’s Drupal-Marketo Connector Supports Notify and Schedule Functionality with Marketo on Drupal Website How Grazitti’s Drupal Marketo Connector Module is Helpful for Form Prefill?
        How Grazitti’s Drupal-Marketo Connector Supports Notify and Schedule Functionality with Marketo on Drupal Website How Grazitti’s Drupal Marketo Connector Module is Helpful for Form Prefill?
      • Email to Case Advance
        Master the Art of Customer Service with Case Management Solidify Customer Base With Case Management in Salesforce Service Cloud
        Master the Art of Customer Service with Case Management Solidify Customer Base With Case Management in Salesforce Service Cloud
      • IdeasPro
        Ideas Management Platform: Solidifying Leadership for Innovation Driving Your Innovation Process With an Ideas Management Software
        Ideas Management Platform: Solidifying Leadership for Innovation Driving Your Innovation Process With an Ideas Management Software
      • Khoros-Salesforce Case Connector
        Lithium Salesforce Case Connector – Enhancing Salesforce’s Case Management Capabilities Deeper View into Customer Behavior with Lithium-Salesforce Connector
        Lithium Salesforce Case Connector – Enhancing Salesforce’s Case Management Capabilities Deeper View into Customer Behavior with Lithium-Salesforce Connector
      • M-Clean
        M-Clean: The Solution to Combat Duplicate Data in Marketo 6 Reasons Why M-Clean is the Perfect Remedy for Your Bad Data Syndrome
        M-Clean: The Solution to Combat Duplicate Data in Marketo 6 Reasons Why M-Clean is the Perfect Remedy for Your Bad Data Syndrome
      • M-Hive
        Remove and Manage Duplicate Data in Marketo M-Hive: The Data Back-Up Solution For Marketo Assets
        Remove and Manage Duplicate Data in Marketo M-Hive: The Data Back-Up Solution For Marketo Assets
      • Maginate
        Deliver Personalized Customer Experience With Magento And Marketo Integration Lifecycle Automation: The Next Level of Email Marketing
        Deliver Personalized Customer Experience With Magento And Marketo Integration Lifecycle Automation: The Next Level of Email Marketing
      • OneMark
        OneMark: The Ultimate Pre-Fill Solution for Marketo Forms
        OneMark: The Ultimate Pre-Fill Solution for Marketo Forms
      • Sinergify
        How to Integrate Salesforce Ideas and Jira Effortlessly? Seamlessly Integrate Salesforce Service Cloud and Jira
        How to Integrate Salesforce Ideas and Jira Effortlessly? Seamlessly Integrate Salesforce Service Cloud and Jira
      • WordPress-Marketo Connector
        Enhancing Business Workflows With WordPress-Marketo Integration Reasons to Integrate WordPress with Marketo
        Enhancing Business Workflows With WordPress-Marketo Integration Reasons to Integrate WordPress with Marketo
    • Subscribe
      Blog Subscribe

      DID YOU LIKE OUR BLOG?

      Subscribe to receive more posts right into your inbox.

      Successfully Subscribed.
      Loading…

      Marketing

      Top 5 Customer Success Trends for 2021

      Aastha Thakur

      Jan 25, 2021

      3 minute read

      “Customer Success is where 90% of the revenue is.” – Jason Lemkin

      After a challenging year like 2020, the importance of customer success has only grown. Customer success is expanding beyond the SaaS and other software verticals and you won’t be able to ignore it in 2021.

      It is important because your success is correlated with the success of your customer. When customers succeed using your product or service, they’ll keep using it, and thus, your business will continue to flourish.

      Let’s explore the top 5 customer success trends that we think will play a big part to win over customers’ hearts and minds in 2021.

      ”Blog-Image”/

      1. Leverage the AI and IoT Guns

      Artificial Intelligence (AI) has been a game-changer in customer success in 2020 and will continue to be one in 2021 as well. AI-powered chatbots are pivotal in the transition from customer support to customer success. They extend omni-channel support by unifying conversations across multiple platforms that customers use during their customer journey. With AI evolving to be much more accurate in processing data, it can help you analyze your customer data. With the power of AI, your team will see a boost in productivity, a reduction in churn rate, and an improvement in customer experience.

      Additionally, the Internet of Things (IoT) can help your customer success teams learn more about your customers’ needs, habits, and behavior to understand how you can provide personalized experiences that delight customers.

      2. Harness the Power of Self-Service

      The future of customer support is enabling customers to help themselves. After all, it is the age of DIY. So, your first line of defense should be amplifying your self-service practices. The best way to implement self-service is with a knowledge base. This will help reduce friction in the customer journey, deflect tickets, and boost customer satisfaction.

      Add relevant support articles and answers to Frequently Asked Questions (FAQs). Include different content forms in your knowledge base. For instance, for questions that require thorough assistance, you can provide step-by-step guides with screenshots or how-to videos.

      3. Use Predictive Analytics to Become Proactive

      Customer success needs to be proactive, not reactive. The growth of predictive analytics has been a boon for us all. It can help your teams predict customer outcomes and identify customers who are likely to churn, cross-sell, or convert.

      For instance, when it comes to predicting churn, there are many factors that indicate a customer may churn like through an incomplete onboarding process, a decline in product usage, an increase in support ticket volume, or negative sentiment during communications. With predictive analytics, you can eliminate risk factors that may hamper your customer’s experience.

      4. Be Data-Driven

      2021 calls for customer success teams to be more data-driven to understand customers down to a T. You must use all the data sources at your disposal to understand customers better. Share what you learn with your customer success reps so that they can learn how to be proactive in their approach to deliver exceptional service. With insights into real-time data, your customer success teams get a holistic understanding of your customers. Look into key customer metrics such as:

      • Annual Recurring Revenue (ARR)
      • Monthly Recurring Revenue (MRR)
      • Retention Rates
      • Net Promoter Score
      • Customer Lifetime Value (CLV)

      To gain success in 2021, you must go above and beyond to retain customers and deliver satisfying support to ensure that your customer has a seamless experience.

      5. Invest in a Customer Success Solution

      Just like a marketer sees a best friend in a marketing automation platform, sales teams have CRMs, it would be fruitful for you to implement a customer success platform if you haven’t already. It will help drive success with better user engagement and experience. Also, it helps to:

      • Identify trends to build engagement strategies
      • Empower cross-departmental participation
      • Reduce churn rate
      • Increase customer retention
      • Boost up-selling opportunities

      Choose a customer success platform that combines all aspects of engagement, onboarding, adoption, customer experience, and more. Make sure your platform is scalable, offers seamless integrations with your CRM, communication, and analytics platforms to support your customer success efforts. Some powerful customer success platforms to consider are Churnzero, Custify, Natero.

      With these trends in mind, keep a proactive and personalized approach to hit the customer success ball out of the park in 2021!

      Want to stay ahead on the customer success road? Talk to us!

      Grazitti’s customer success aces will be happy to steer your customer success wagon in the right direction. Just drop in a line at info@grazitti.com and we’ll take it from there!

      Tags:

      Customer SuccessCustomer Success Trends

      Popular Blog Posts

      • 3 Underlying Differences Between Lead Generation and Sales Prospecting
        • Content Marketing
          5 min Read
      • Create Unforgettable Marketing Campaigns with Multi-Touch Marketing
        • Demand Generation
          5 min Read
      • 3 Most Successful Referral Marketing Campaigns & What Marketers Can Learn From Them
        • Inbound Marketing
          4 min Read
      • Transform your Lead Database with the Contact Washing Machine
        • Data Management
          4 min Read
      • Google Introduces AdWords Conversion Import for Salesforce
        • Conversion Rate Optimization
          3 min Read
      • Using Gamification to Improve Customer Engagement
        • Marketing
          3 min Read
      Marketing Know More
      cross img
      Request a call
      cross img

      Got a Query? Ask Away!

      Thanks for reaching out to us. We will get in touch with you shortly.

      What do you think?

      0 Like

      1 Love

      0 Wow

      0 Insightful

      0 Good Stuff

      0 Curious

      0 Dislike

      0 Boring

      Loading

      Didn't find what you are looking for? Contact Us!

      Related Articles

      Evergreen Content: The What, The Why, The How

      Evergreen Content: The What, The Why, The How

      3 Underlying Differences Between Lead Generation and Sales Prospecting

      3 Underlying Differences Between Lead Generation and Sales Prospecting

      The 202 of Relationship Marketing: How to Develop Better Customer Relationships

      The 202 of Relationship Marketing: How to Develop Better Customer Relationships

      maginate-ads
      Know More
      video-ads
      Know More
      sinergify-ads
      Know More

      About Grazitti

      About Grazitti

      Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2008, Grazitti has been helping companies power their business with its marketing automation and cloud innovation services.

      As a global consultancy, we have strategic partnerships with technology pioneers like Marketo, Salesforce.com, Alteryx, Adobe, Optimizely and Jive. We combine these new platforms with our innovative approaches to provide effective solutions to our clients. Doing this has allowed us to help hundreds of companies to transform their business and save millions.

      Read More
      Follow us on
      •  
      •  
      •  
      •  
      •  
      •  
      © 2008 - 2022 Grazitti Interactive. All rights reserved.
      DMCA.com Protection Status
      Salesforce, Service Cloud, Salesforce Communities, and others are trademarks of salesforce.com, inc. and are used here with permission.
      • Sitemap
      • EULA
      • EUSA
      • Privacy Policy
      • T&C
      • COVID-19
      Global Presence

      Panchkula +91 991 459 3366 sales@grazitti.com
      Mohali +91 887 290 0536 sales@grazitti.com
      USA +1 650 585 6640 sales@grazitti.us
      SINGAPORE +65 9220 3058 sales_sg@grazitti.com
      AUSTRALIA +61 451 827 272 sales@grazitti.com
      Security & Compliance
      •  
      •  
      •  
      •  
      Salesforce, Service Cloud, Salesforce Communities, and others are trademarks of salesforce.com, inc. and are used here with permission.
      • Sitemap
      • EULA
      • EUSA
      • Privacy Policy
      • T&C
      • COVID-19