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                                                                                                                                                                                                                                                      • Blog Home
                                                                                                                                                                                                                                                      • Communities
                                                                                                                                                                                                                                                        • CMaaS
                                                                                                                                                                                                                                                          Top 4 Online Community Management Trends to Look Out For in 2022 5 Sure-Fire Ways to Create a Robust Community Management Strategy
                                                                                                                                                                                                                                                          Top 4 Online Community Management Trends to Look Out For in 2022 5 Sure-Fire Ways to Create a Robust Community Management Strategy
                                                                                                                                                                                                                                                        • Salesforce Experience Cloud
                                                                                                                                                                                                                                                          Transform Your Customer Experience Using Salesforce Experience Cloud The Secret Sauce to Engage Your Online Community Members
                                                                                                                                                                                                                                                          Transform Your Customer Experience Using Salesforce Experience Cloud The Secret Sauce to Engage Your Online Community Members
                                                                                                                                                                                                                                                        • Khoros
                                                                                                                                                                                                                                                          How to Enable Quick Case Escalation From Your Khoros-Powered Community? Lithium-Spredfast Merger: One Platform to Manage All of Your Digital Customer Engagement
                                                                                                                                                                                                                                                          How to Enable Quick Case Escalation From Your Khoros-Powered Community? Lithium-Spredfast Merger: One Platform to Manage All of Your Digital Customer Engagement
                                                                                                                                                                                                                                                        • Higher Logic/Vanilla Forums
                                                                                                                                                                                                                                                          4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
                                                                                                                                                                                                                                                          4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
                                                                                                                                                                                                                                                        • Jive
                                                                                                                                                                                                                                                          Top 5 Questions of a Jive-x Community Manager Planning to Migrate to Lithium Migrating From Jive-x to Salesforce Community Cloud? Get Answers to All Your Questions
                                                                                                                                                                                                                                                          Top 5 Questions of a Jive-x Community Manager Planning to Migrate to Lithium Migrating From Jive-x to Salesforce Community Cloud? Get Answers to All Your Questions
                                                                                                                                                                                                                                                        • Community (re)Focus
                                                                                                                                                                                                                                                          Innovation in Community Culture – Insights From Community (re)Focus, 2021 Community Development and the Power of Engagement – Insights From Community (re)Focus, 2021
                                                                                                                                                                                                                                                          Innovation in Community Culture – Insights From Community (re)Focus, 2021 Community Development and the Power of Engagement – Insights From Community (re)Focus, 2021
                                                                                                                                                                                                                                                      • CRM
                                                                                                                                                                                                                                                        • CRM Integration
                                                                                                                                                                                                                                                          Integrate Your Salesforce Instance with Qualtrics Maximizing Salesforce CRM Investment via Cloud Integration
                                                                                                                                                                                                                                                          Integrate Your Salesforce Instance with Qualtrics Maximizing Salesforce CRM Investment via Cloud Integration
                                                                                                                                                                                                                                                        • Microsoft Dynamics 365
                                                                                                                                                                                                                                                          Streamlining Operations and Boosting Financial Performance With MS Dynamics 365 Microsoft Dynamics 365 Sales: Build Stronger Customer Relationships in Businesses
                                                                                                                                                                                                                                                          Streamlining Operations and Boosting Financial Performance With MS Dynamics 365 Microsoft Dynamics 365 Sales: Build Stronger Customer Relationships in Businesses
                                                                                                                                                                                                                                                        • Salesforce
                                                                                                                                                                                                                                                          Enhance Stock Management With Field Service Booster Salesforce’s Next AI Frontier: Meet Einstein Copilot and Copilot Studio
                                                                                                                                                                                                                                                          • CPQ
                                                                                                                                                                                                                                                            Getting Started With Salesforce CPQ Product Rules How to Apply Discount Schedules in Salesforce CPQ
                                                                                                                                                                                                                                                          • Sales Cloud
                                                                                                                                                                                                                                                            Salesforce Sales Cloud Innovations – Your Key to Higher Revenue Custom Revenue Schedules: An Upgraded Version of Salesforce’s Standard (Revenue Schedule) Functionality
                                                                                                                                                                                                                                                          • Service Cloud
                                                                                                                                                                                                                                                            Enhance Stock Management With Field Service Booster Enabling a Multilingual Knowledge Base for Your Online Community
                                                                                                                                                                                                                                                          • Salesforce QA
                                                                                                                                                                                                                                                            Streamlining Your Workflow: Best Practices for Salesforce Automation Testing Best AI-powered Tools for Salesforce Automation Testing in 2023
                                                                                                                                                                                                                                                          • Salesforce Arena
                                                                                                                                                                                                                                                          Enhance Stock Management With Field Service Booster Salesforce’s Next AI Frontier: Meet Einstein Copilot and Copilot Studio
                                                                                                                                                                                                                                                        • Sales Optimization
                                                                                                                                                                                                                                                          Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
                                                                                                                                                                                                                                                          Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
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                                                                                                                                                                                                                                                          Tableau Server vs Tableau Cloud: Which Deployment Option Should You Go For? Unlock Hidden Insights and Drive Business Success With Machine Learning & Big Data
                                                                                                                                                                                                                                                          Tableau Server vs Tableau Cloud: Which Deployment Option Should You Go For? Unlock Hidden Insights and Drive Business Success With Machine Learning & Big Data
                                                                                                                                                                                                                                                        • Artificial Intelligence
                                                                                                                                                                                                                                                          Building Intelligent Assistants With NLP Understand Customers Better with Conversational Analytics
                                                                                                                                                                                                                                                          Building Intelligent Assistants With NLP Understand Customers Better with Conversational Analytics
                                                                                                                                                                                                                                                        • Big Data Analytics
                                                                                                                                                                                                                                                          Insights to Action: Unlock the Potential of Tableau Cloud for Business Intelligence Building a High-Performance Big Data Analytics System
                                                                                                                                                                                                                                                          Insights to Action: Unlock the Potential of Tableau Cloud for Business Intelligence Building a High-Performance Big Data Analytics System
                                                                                                                                                                                                                                                        • Business Intelligence
                                                                                                                                                                                                                                                          Demystifying the Data Journey: Tableau vs. Power BI Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                          Demystifying the Data Journey: Tableau vs. Power BI Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                        • Data Visualization
                                                                                                                                                                                                                                                          Improving Healthcare Analytics With Data Visualization Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                          Improving Healthcare Analytics With Data Visualization Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                        • Data Warehouse
                                                                                                                                                                                                                                                          The Architecture of a Modern Data Warehouse & Its Components What Is the Difference Between ETL and ELT?
                                                                                                                                                                                                                                                          The Architecture of a Modern Data Warehouse & Its Components What Is the Difference Between ETL and ELT?
                                                                                                                                                                                                                                                        • Predictive Analytics
                                                                                                                                                                                                                                                          Optimize ABM Initiatives with Predictive Analytics Improving Healthcare With Predictive Analytics
                                                                                                                                                                                                                                                          Optimize ABM Initiatives with Predictive Analytics Improving Healthcare With Predictive Analytics
                                                                                                                                                                                                                                                      • Design
                                                                                                                                                                                                                                                        • Community Design
                                                                                                                                                                                                                                                          Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
                                                                                                                                                                                                                                                          Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
                                                                                                                                                                                                                                                        • Landing Page
                                                                                                                                                                                                                                                          4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
                                                                                                                                                                                                                                                          4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
                                                                                                                                                                                                                                                        • LMS Designing
                                                                                                                                                                                                                                                          Learning Management Systems 101: The Future of Workplace Learning Top 5 eLearning Trends to Watch Out for in 2021
                                                                                                                                                                                                                                                          Learning Management Systems 101: The Future of Workplace Learning Top 5 eLearning Trends to Watch Out for in 2021
                                                                                                                                                                                                                                                        • MadCap Flare
                                                                                                                                                                                                                                                          Integrate MadCap Flare With LMS for Superlative eLearning Experiences 3 Ways to Understand Your Audience Better & Create Effective Documentation
                                                                                                                                                                                                                                                          Integrate MadCap Flare With LMS for Superlative eLearning Experiences 3 Ways to Understand Your Audience Better & Create Effective Documentation
                                                                                                                                                                                                                                                        • Product Design
                                                                                                                                                                                                                                                          5 Reasons Why Product Design Is Crucial to Win Customers 6 Steps to Create Product Designs That Stand Out
                                                                                                                                                                                                                                                          5 Reasons Why Product Design Is Crucial to Win Customers 6 Steps to Create Product Designs That Stand Out
                                                                                                                                                                                                                                                        • Videos
                                                                                                                                                                                                                                                          Harnessing the Power of Psychology in eLearning Revolutionizing eLearning: How AI is Transforming Video-based Education
                                                                                                                                                                                                                                                          Harnessing the Power of Psychology in eLearning Revolutionizing eLearning: How AI is Transforming Video-based Education
                                                                                                                                                                                                                                                        • Web & Graphic
                                                                                                                                                                                                                                                          6 Ways to Make Skeuomorphism a Part of Your Design Strategy 5 Ways to Create a Hero Image That Drive Conversions
                                                                                                                                                                                                                                                          6 Ways to Make Skeuomorphism a Part of Your Design Strategy 5 Ways to Create a Hero Image That Drive Conversions
                                                                                                                                                                                                                                                      • Marketing
                                                                                                                                                                                                                                                        • Account Based Marketing
                                                                                                                                                                                                                                                          Selecting the Right ABM Platform for B2B Hold All the Aces With Account-Based Marketing
                                                                                                                                                                                                                                                          Selecting the Right ABM Platform for B2B Hold All the Aces With Account-Based Marketing
                                                                                                                                                                                                                                                        • Content Marketing
                                                                                                                                                                                                                                                          Funnel Vs Flywheel: Demystifying the Right Content Marketing Strategy for Success The MarTech Advantage: Transforming Content Creation for a Competitive Edge
                                                                                                                                                                                                                                                          Funnel Vs Flywheel: Demystifying the Right Content Marketing Strategy for Success The MarTech Advantage: Transforming Content Creation for a Competitive Edge
                                                                                                                                                                                                                                                        • Data Management
                                                                                                                                                                                                                                                          Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
                                                                                                                                                                                                                                                          Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
                                                                                                                                                                                                                                                        • Information Security
                                                                                                                                                                                                                                                          Ensuring Cybersecurity in the Age of Large Language Models (LLMs) Security Operations Center: What Is It & Why Do You Need It?
                                                                                                                                                                                                                                                          • CCPA
                                                                                                                                                                                                                                                            CCPA Enforcement: What You Need To Know CCPA: What Marketers Need To Know
                                                                                                                                                                                                                                                          • GDPR
                                                                                                                                                                                                                                                            Is your Sales Team Ready for European Union GDPR? Why should U.S. businesses care about EU GDPR?
                                                                                                                                                                                                                                                          Ensuring Cybersecurity in the Age of Large Language Models (LLMs) Security Operations Center: What Is It & Why Do You Need It?
                                                                                                                                                                                                                                                        • Demand Generation
                                                                                                                                                                                                                                                          6 Landing Page Best Practices to Ace Demand Generation Why Going Omnichannel Should be Your Next Goal
                                                                                                                                                                                                                                                          6 Landing Page Best Practices to Ace Demand Generation Why Going Omnichannel Should be Your Next Goal
                                                                                                                                                                                                                                                        • Digital Marketing & Analytics
                                                                                                                                                                                                                                                          A/B Testing in Google Analytics 4: Unlocking Insights With Data-Driven Experiments Benefits of Using Google Analytics 4 (GA4)
                                                                                                                                                                                                                                                          • Conversion Rate Optimization
                                                                                                                                                                                                                                                            Optimize Your Conversion Rate with Google Analytics Custom Reports Google Introduces AdWords Conversion Import for Salesforce
                                                                                                                                                                                                                                                          • Search Engine Marketing
                                                                                                                                                                                                                                                            All You Need to Know About Google Ads Updates in 2023 Summing Up the Google Webmaster Conference 2019
                                                                                                                                                                                                                                                          • Search Engine Optimization
                                                                                                                                                                                                                                                            Bing SEO Tips – How to Rank High on Bing Finding Balance: ChatGPT and Human Collaboration in SEO
                                                                                                                                                                                                                                                          • Social Media Marketing
                                                                                                                                                                                                                                                            Latest Trends in Global Social Media Use for 2022 6 Hacks to Skyrocket Your Google Ads Quality Score
                                                                                                                                                                                                                                                          • Tag Management System
                                                                                                                                                                                                                                                            5 Best Tag Management Solutions You Should Consider for Your Website Getting Started with Google Analytics via Google Tag Manager
                                                                                                                                                                                                                                                          A/B Testing in Google Analytics 4: Unlocking Insights With Data-Driven Experiments Benefits of Using Google Analytics 4 (GA4)
                                                                                                                                                                                                                                                        • Email Marketing
                                                                                                                                                                                                                                                          6 Sure-Fire Ways to Create a Winning Email Marketing Strategy Elevate Your Email Marketing with Gamification
                                                                                                                                                                                                                                                          6 Sure-Fire Ways to Create a Winning Email Marketing Strategy Elevate Your Email Marketing with Gamification
                                                                                                                                                                                                                                                        • Inbound Marketing
                                                                                                                                                                                                                                                          Buyer Personas Demystified Throwback to the Year That Was: Top 10 Blogs of 2019
                                                                                                                                                                                                                                                          Buyer Personas Demystified Throwback to the Year That Was: Top 10 Blogs of 2019
                                                                                                                                                                                                                                                        • Marketing Automation
                                                                                                                                                                                                                                                          Measure Your Marketing Impact: Top 5 KPIs to Track in 2023 Partnering for Success: Finding the Right HubSpot Partner to Drive Business Growth
                                                                                                                                                                                                                                                          • Eloqua
                                                                                                                                                                                                                                                            Oracle Eloqua 23A Release: 10 Things You Need to Know How to Maximize the Power of Your Eloqua Instance
                                                                                                                                                                                                                                                          • HubSpot
                                                                                                                                                                                                                                                            Partnering for Success: Finding the Right HubSpot Partner to Drive Business Growth HubSpot’s Responsive Email Templates: Your Key to Increasing User Engagement
                                                                                                                                                                                                                                                          • Pardot
                                                                                                                                                                                                                                                            Foster Sales & Marketing Alignment With Marketing Cloud Account Engagement 6 Steps to Ace Email Marketing – The Pardot Way
                                                                                                                                                                                                                                                          • Marketo
                                                                                                                                                                                                                                                            How to Ace Your Email Blast Campaigns Marketo Munchkin: The Key to Converting Visitors to Potential Buyers
                                                                                                                                                                                                                                                          • Salesforce Marketing Cloud
                                                                                                                                                                                                                                                            Salesforce CDP: The Key to Creating Unified Customer Data A Consultant’s Role in Optimizing Salesforce Marketing Cloud
                                                                                                                                                                                                                                                          Measure Your Marketing Impact: Top 5 KPIs to Track in 2023 Partnering for Success: Finding the Right HubSpot Partner to Drive Business Growth
                                                                                                                                                                                                                                                        • Marketing Strategy
                                                                                                                                                                                                                                                          Take a Data-Driven Approach to Ace Omni-Channel Marketing 7 Ways to Make Every Customer Interaction Count
                                                                                                                                                                                                                                                          Take a Data-Driven Approach to Ace Omni-Channel Marketing 7 Ways to Make Every Customer Interaction Count
                                                                                                                                                                                                                                                      • Web Development
                                                                                                                                                                                                                                                        • eCommerce
                                                                                                                                                                                                                                                          Interact With Customers in Real-Time By Embracing Live Shopping Trend The Impending Threats of Operating on Magento 2.3
                                                                                                                                                                                                                                                          • Magento
                                                                                                                                                                                                                                                            Top Reasons Why Now Is the Best Time to Migrate to Magento 2 Magento Pricing: How Much Does It Actually Cost?
                                                                                                                                                                                                                                                          • Shopify
                                                                                                                                                                                                                                                            Shopify Editions Winter 2023: All That You Need To Know Redefine Enterprise Retail With Shopify Commerce Components
                                                                                                                                                                                                                                                          Interact With Customers in Real-Time By Embracing Live Shopping Trend The Impending Threats of Operating on Magento 2.3
                                                                                                                                                                                                                                                        • Landing Page Development
                                                                                                                                                                                                                                                          Boost Landing Pages’ Visibility with Marketo’s SEO Dashboard Improving Conversions with Landing Pages
                                                                                                                                                                                                                                                          Boost Landing Pages’ Visibility with Marketo’s SEO Dashboard Improving Conversions with Landing Pages
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                                                                                                                                                                                                                                                        Marketing

                                                                                                                                                                                                                                                        Top 5 Marketing Trends for 2021 and Beyond

                                                                                                                                                                                                                                                        Aastha Thakur

                                                                                                                                                                                                                                                        Feb 10, 2021

                                                                                                                                                                                                                                                        4 minute read

                                                                                                                                                                                                                                                        There are no two ways about it – marketing trends move at the speed of light. With new technologies and techniques emerging on a daily basis, the way we attract and connect with our audiences is constantly changing.

                                                                                                                                                                                                                                                        This is why you must keep up with the latest trends in marketing to stay ahead of the game.

                                                                                                                                                                                                                                                        To help you cruise ahead in 2021, we’ve put together the top 5 marketing trends to easily navigate the year ahead and work your marketing magic.

                                                                                                                                                                                                                                                        1. Content Marketing

                                                                                                                                                                                                                                                        ”Blog-Image-1”/

                                                                                                                                                                                                                                                        With our move into 2021, content still holds the crown and marketers are rethinking the way they tailor content. You need to focus on building content that people trust and keep returning to, which, in turn, can help you develop deeper connections and increase brand loyalty. To delight your customers, you can add a dash of interactive content to increase consumer interactions and engagements. You can do this by creating interactive content like quizzes, infographics, or you can even use animated charts and design elements to information-heavy content pieces like white papers to make them interesting and snackable.

                                                                                                                                                                                                                                                        2. Virtual Events

                                                                                                                                                                                                                                                        ”Blog-Image-Virtual-Events”/

                                                                                                                                                                                                                                                        In 2020, virtual events like webinars, online summits, virtual expos, online conferences, etc, became the instantaneous replacement for in-person events. According to a survey, 93% of event marketers plan to invest in virtual events moving forward. So, we can agree that in 2021 the need for virtual events would only be multiplied.

                                                                                                                                                                                                                                                        Apart from this, in 2021, you can expect the evolution of virtual events to become more hybrid, i.e, it will be a mix of both in-person and virtual events. In fact, 97% of marketers state that we will see more hybrid events in 2021.

                                                                                                                                                                                                                                                        To ace your virtual or hybrid events, you need to provide a unique experience to your audience throughout the event and post-event as well. To create the perfect virtual event for your audience, you can make the most of the data in your marketing automation platform and CRM, which would enable you to develop better event ideas and content.

                                                                                                                                                                                                                                                        3. Video Marketing

                                                                                                                                                                                                                                                        ”Blog-Image-Video-Marketing”/

                                                                                                                                                                                                                                                        85% of businesses have used video marketing in one way or another in 2020 and 2021 will be no different. According to a report, it is estimated that by 2022, 82% of the global internet traffic will come from video streaming. Another report suggests that videos help SEO and it is 53 times easier to rank a video in Google’s search results than other content. In fact, video marketers received 66% more qualified leads per year and witnessed a 54% increase in brand awareness.

                                                                                                                                                                                                                                                        To create effective videos, it is important to focus on your target audience’s needs and pain points. You can combine different forms of videos into your marketing strategy:

                                                                                                                                                                                                                                                        • Explainers
                                                                                                                                                                                                                                                        • Testimonials
                                                                                                                                                                                                                                                        • Interviews
                                                                                                                                                                                                                                                        • Presentations
                                                                                                                                                                                                                                                        • Product reviews
                                                                                                                                                                                                                                                        • Demos
                                                                                                                                                                                                                                                        • Video ads

                                                                                                                                                                                                                                                        Videos are even more compelling in the case of live feeds where businesses get to engage with their customers on a more personal level. For instance, Zendesk is a B2B company that expresses its brand personality well through its unique and educational video content.

                                                                                                                                                                                                                                                        Videos evoke emotions and are the perfect way to talk to your video-hooked target market.

                                                                                                                                                                                                                                                        4. AI and Chatbots

                                                                                                                                                                                                                                                        ”Blog-Image-AI”/

                                                                                                                                                                                                                                                        According to a report, nearly two-thirds of B2B marketers are now planning, evaluating, or implementing AI for their 2021 marketing and sales initiatives. Marketers use the power of AI to gather useful insights and create prediction models to enhance every step of the customer journey.

                                                                                                                                                                                                                                                        The chatbot market size is projected to grow to 9.4 billion by 2024. With chatbots, you can reduce costs, improve customer service, and enable your support agents to spend their time solving more important issues.

                                                                                                                                                                                                                                                        You can use chatbots on pages like:

                                                                                                                                                                                                                                                        • Demo sign-ups
                                                                                                                                                                                                                                                        • Sales-related pages
                                                                                                                                                                                                                                                        • Event pages
                                                                                                                                                                                                                                                        • Product
                                                                                                                                                                                                                                                        • Pricing pages

                                                                                                                                                                                                                                                        Level up personalization in chatbot conversation by offering personalized shopping advice based on the customer’s purchase history, queries, and preferences.

                                                                                                                                                                                                                                                        5. Micro-Influencers

                                                                                                                                                                                                                                                        ”Blog-Image-Influencer”/

                                                                                                                                                                                                                                                        In 2020, influencer marketing took over the B2B world as well and it is only growing. So, B2B marketers must not shy away from it in 2021. Micro-influencers are trending in the B2B space, which is mainly due to high engagement, authenticity, and lower-costs.

                                                                                                                                                                                                                                                        Although micro-influencers have a smaller following, it doesn’t limit their influence. They have their finger on the pulse of what kind of content their audience is. By associating your brand with your industry’s micro-influencers, you’ll gain credibility, increase your brand awareness, bolster your lead generation efforts, and ultimately contribute to your bottom line. All you have to do is to get started by searching on LinkedIn, Twitter, and Slack groups for experts.

                                                                                                                                                                                                                                                        For instance, LinkedIn has created a handy 48-page resource called, “The Sophisticated Marketer’s Guide to LinkedIn” by collaborating with various B2B influencers. Each chapter has an ‘Ask the Expert’ section that contains Q&As with these influencers.

                                                                                                                                                                                                                                                        Use these trends in the right way and be sure to keep a digital and agile approach in 2021 to stay ahead of the marketing curve.

                                                                                                                                                                                                                                                        To take your marketing efforts up a notch in 2021, talk to us!

                                                                                                                                                                                                                                                        Our marketing aces will be happy to make your marketing game strong. Just drop us a line at [email protected] and we’ll take it from there.

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                                                                                                                                                                                                                                                        Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2008, Grazitti has been helping companies power their business with its marketing automation and cloud innovation services.

                                                                                                                                                                                                                                                        As a global consultancy, we have strategic partnerships with technology pioneers like Marketo, Salesforce.com, Alteryx, Adobe, Optimizely and Jive. We combine these new platforms with our innovative approaches to provide effective solutions to our clients. Doing this has allowed us to help hundreds of companies to transform their business and save millions.

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