Google Targets Intent with Customer Match

Google Target

Last week, Google announced Customer Match, a product anticipated since the Wall Street Journal first reported on its existence earlier this year.

Earlier you had to rely on demographics provided by Google, or the…

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Migrate your Apps to Cloud with SharePoint Architecture


Cloud-based platforms are all the rage today. While scalability, cost savings and speed of deployment top the list of this business impetus, an increasing number of companies worldwide view cloud computing as a key…

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How analytics tools lead customer engagement revolution


According to Ronen Schwartz, VP & GM, Informatica Cloud – “We live in an age of customer engagement where businesses are engaging with their customers through multiple social and mobile channels – trying to…

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Hadoop-Arcadia Integration: Unleashing the Power of Big Data

big data

It is expected that by 2020, the amount of digital information in existence will have grown from 3.2 zettabytes today to 40 zettabytes.
Big data is vast and cluttered, and it’s reaching you fast…

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Fuel for Marketing: Data Management

data management

As per an article on Direct Marketing, “Marketers will spend $11.5 billion in 2015 on data and related solutions.”
Data is the fuel of all marketing activities. But data is not static – a…

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Dreamforce ’15 – 5 Key Highlights


It’s hard to believe Dreamforce ‘15 is over. Four days jam packed with breakout sessions, networking, parties and sightseeing went by fast – and in case you missed anything, here are some of the…

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Salesforce Winter’16 Release-What’s in it for you?


Winter is coming and so is the much awaited Salesforce Winter’16 release. There are a plenty of new features available in the preview to raise your spirits. Sandbox customers have the opportunity to get…

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Alteryx 10 – What’s New?


Alteryx launched Alteryx Analytics 10.0 last week – one of their biggest launches so far! Keeping with the theme of Inspire – their recent summit – Alteryx Analytics 10.0 marks a significant step towards Analytic…

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Agenda Builder-Choose your own adventure at DF ’15


With over 1,600 sessions, 100+ hours of hands-on training, 75 Circles of Success, 25 workshops and 80 sessions, Dreamforce has become the biggest tech conference in the world. If you are planning to attend…

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