“Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can.” -Jon Morrow
According to research, businesses that publish 16 or more blog posts per month receive 3.5 times more traffic than those who publish fewer than four posts.
Blog posts, an often overlooked aspect of an organization’s overall goals, have the potential to bring in qualified leads. They have the ability to boost your SEO game, increase the overall traffic on your website, and help you create a noticeable online presence.
Not just this, blog posts are an ideal medium for you to educate your target audience about your industry, your mission and goals, and your line of products and services.
However, curating and running blog posts that generate the desired amount of traffic and lead to lead conversions can seem like a daunting task, especially if you’re on a tight budget. Does this question ever spring to your mind – will my blog posts reap conversions?
Let’s dive right into understanding the pros of business blogging and the tactics to boost conversions.
How Business Blogging is a Boon for Marketing?
Business blogging refers to a technique where marketers use blogging to give online recognition to your brand and generate more brand awareness. It serves as a channel that increases customer engagement with the brand and improves the chances of lead conversion.
According to a survey, 57% of marketers reported that they gained customers specifically through blog posts. Your company’s blog post is an excellent medium to inform your existing and potential customers about your offerings and how they can benefit from your products and services. You might be able to address some of your reader’s pain points through informative blog posts, through which you can win their trust and convert them into loyal buyers.
Also, through blog posts, you can showcase your industry expertise which gives you a competitive edge and a better chance at providing your customers with in-depth, authentic information. Not just this, you can also witness a surge in your online search ranking by diverting the traffic to your purchase page.
4 Proven Ways to Reap Conversions Out of Blog Posts
For consumers, your blog posts act like a showroom where they can know more about you, learn more about your offerings through demos, and then finally make a purchase decision. Thus, it is essential to make every blog post stand out.
Here are 4 proven ways that you can use to reap maximum conversions out of your blog posts.
1. Study Your Customers Closely:
Your first step in the battle to create compelling content for your blog posts should be to dissect the interests of your readers and provide them quality content which they resonate with. Your blog posts should be able to provide meaningful tips, demos, insights, and more to the users that create a necessity to buy your products. Make sure you address your target readers’ pain points through your blog posts.
2. Create Lead Magnets:
Lead magnets allow users to download valuable pieces of content in exchange for information such as their email address, contact information, etc. The key here is to prepare a long-form downloadable asset that is in sync with your blog post. Place the lead magnet close to your blog post or hyperlink it so that it’s just a click away from downloading for your users. Lead magnets are a great way to get customer information such as their email address, contact info, and more. Ensure that you’re compliant with existing data privacy laws such as GDPR, CCPA, etc, to safeguard your customer’s personal information and avoid any non-compliance penalties.
3. Use Heat Maps to Upgrade Content:
Heat maps track user activity and show the areas on the page where readers are spending the most time. You can use heat maps to analyze the interests of the users as per the time spent and make adjustments to your blog posts to make them more captivating. Also, ensure that you A/B test your blog posts. Making informed decisions is what will help you convert more leads.
4. Place Your CTAs Strategically:
The main highlight of your blog post is your CTA. Thus, it is crucial to pay attention to its placement in the blog post. CTAs that are compelling and strong motivate your users to take action and move ahead in their buying journey. Having impactful CTAs ensures that the website visitors get converted into captured leads, are nurtured, and converted into loyal buyers.
Besides placing product, service, and brand references in your blog posts at places where they fit in naturally, you can also hyperlink your products to make it easier for your users to navigate to the product page and complete their purchases.
Blog posts are the soldiers that sit on the front line of your marketing efforts. Lead generation and conversion are a result of curating high-quality content that provides value to the customers by addressing their most prominent pain points. Thus, to increase conversions via blog posts, ensure that you’re investing enough effort to get quality content out there that generates curiosity in the mind of your readers.
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