“Growth hacking is not anti-marketing, it is the evolution of marketing, it is pro-growth.” – Sean Ellis
Crafting a content marketing strategy that reaps the desired conversion rates is a tough nut to crack. Along with creating compelling content pieces, you must understand your audience’s preferences, analyze their behavior, and use the right tools.
This might sound easy to execute but is actually a lengthy process. So, is there a way to achieve content marketing success swiftly?
Growth hacking is the genie that organizations today are using to drive traffic and bringing more users to the top of the conversion funnel.
Let’s dive deeper into the topic and understand the 101 of growth hacking.
What is Growth Hacking?
The term – growth hacking – was coined by Sean Ellis and can be defined as a mindset that fast tracks business growth. It is all about obtaining results by using a set of techniques in a limited budget. Organizations make use of low-cost alternatives (conventional and unconventional) to achieve business goals via growth hacking.
Growth hackers set an objective and analyze the best tactics that can be used to achieve specific business goals. For example, increasing engagement across channels, scaling operations, and boosting ROI. After conducting this analysis, they test the feasibility of the techniques based on the results obtained.
They keep repeating the process until they discover the set of tactics that work the best and bring in the desired growth results.
What is Growth Hacking in Content Marketing?
Growth hacking is a marketing technique that revolves around creative and analytical thinking. It is a way to drive more traffic to your website and other content pieces using social media metrics.
Growth hacking in content marketing combines product development/services and marketing initiatives. When you need to create buzz about your product in the market and craft content to communicate a story to your audience, using growth hacking tricks such as competition analysis, recycling old content, and identifying loyal brand advocates, are effective ways to bring organic traffic and catch the attention of the masses.
4 Tricks to Growth Hack Your Content
As a content hacker, your ultimate goal should be to bring your readers to the top of the conversion funnel. You want to increase your sales and build a stronger relationship with your customers simultaneously.
Here are 5 sure-fire growth hacking tricks that will empower you to accelerate your content marketing initiatives.
1. Make Data-Driven Decisions: In order to improve your content hacking strategies, it is crucial to measure the results and continue experimenting. The use of analytics to make data-driven decisions is a smart way to produce a stellar growth strategy. You should be able to witness what changes are happening and create content collateral on numerous channels. You can dive into Google analytics to obtain meaningful insights and conduct a comprehensive analysis to determine which content pieces are performing and which are not.
2. Improve Emotional Engagement: Engaging emotionally with your audience can persuade your readers to respond to you and make your content marketing campaigns a success. Also, establishing an emotional bond with your audience is likely to increase the shareability of the content, increasing its reach. For instance, newsjacking is a widely used growth hacking trick used in content marketing. The famous Oreo tweet during the Superbowl 2013 that said “You can still dunk in the dark” went viral and is still widely used. Using visual storytelling as a part of your content strategy is yet another effective way to resonate with the emotions of the audience and convert better.
3. Produce Killer Headlines: The headline of your content is the cherry that makes it delectable! Ensure that the headlines that you write garner the attention of your target audience and resonate with their needs. Also, produce multiple headlines and keep them short. Do not give away all information about your products and services in the headlines. Build curiosity in the readers to know more about your products and services through crisp and inspiring headlines. Here’s an example of how Leadpages produced an engaging headline to leave a lasting impact on their customers:
4. Boost Email Marketing: What comes next after producing a killer content copy and promoting it on social? Generating email marketing campaigns! Email marketing is an effective medium to notify your readers about your blogs, infographics, newsletters, and more, and drive more traffic. The hack here is to keep the key messaging short and to the point. Also, ensure that you add an email signature and a CTA at the end. This is your opportunity to engage with your audience better.
Search something on the internet and you will be bombarded with content suggestions. Amidst the soaring competition, it is becoming tougher to gain the attention of the users and stand out. However, if you are open to experimenting and finding the right growth tactics, you can witness an increase in the traffic to your content almost instantly.
By growth hacking your brand story, you increase the discoverability of your content, making it easier for users to locate it, open it, and read it across different channels.
Wish to make your brand story more discoverable across different channels? Talk to us!
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