Content marketing, if done correctly, can generate significant results for your business. It is one of the most powerful methods for improving brand awareness and attracting new customers.
However, according to the Marketing Rule of 7’s[i], potential customers need to see a message at least 7 times before they buy a product or service.
But repeating the message multiple times can prompt users to leave your website and never come back.
And this is where content selling comes into the picture.
Content selling is a content marketing strategy that uses educational content as a part of a follow-up process to foster a meaningful relationship with your leads. It includes things like offering guidance, addressing objections, and even providing insight into how a product or service can meet your audiences’ needs.
In this blog post, you’ll learn the importance of content selling and 5 effective tips to help you create an effective content selling strategy.
Importance of Content Selling in Your Marketing Strategy
Here’s why you should add content selling to your content marketing strategy:
Reminds Users of Your Brand
Content selling helps businesses reach their prospects regularly to remind them of their brand. Therefore, it ensures your brand stays on customers’ radar in high competition, loaded with alternative offers.
Content selling develops your brand’s trust by creating content that emphasizes your customer’s needs and challenges. It also serves as an emotional connection between your brand and your customers.
For any successful business, engaging with its audience is crucial. They can do it by creating informative and interactive content, posting frequently on social media, and portraying their expertise through different asset types.
Content selling helps your customers with additional details like return policy, discount offers, and more on your product’s or service’s value that may persuade them to convert.
Now that you know the importance of content selling, here are 5 effective tips to create a powerful content selling strategy.
How to Create a Content Selling Strategy That Converts
Your way of selling content through a particular strategy impacts your business revenue graph. So, here are some tips to help you create content that sells:
1. Create Problem-Solving Content
53% of organizations believe that content marketing has become a great priority for them[ii]. The audience is looking for solutions to their problems or trying to achieve specific goals. So, create informative and problem-solving content that will help you lead them to the bottom of your sales funnel.
For this, you can conduct surveys and quizzes to ask customers about their challenges, and curate content accordingly.
2. Perform In-Depth Keyword Research for Understanding Your Audience Better
Keyword research is the initial step towards writing landing pages and pillar content that convert well. Pay attention to the keyword search volume that indicates the number of searches done in a particular period. The higher it is, the better your chance of engaging sufficient traffic, which inevitably leads to more conversions.
3. Refine Your Content & Make Value Proposition Clear
Fine-tuning your content means making it pertinent to your segmented audience.
For instance, Apple products. When the original iPod was launched, Steve Jobs introduced 1000 songs to it. The brand promoted it through a copy – ‘1000 Songs in Your Pocket’ rather than saying music player with 5GB storage. And this simple and crisp copy made all the difference. They successfully delivered the value their customers were looking for.
4. Brainstorm Different Headlines That Get the Most Clicks
Headlines contain a few words but you need to spend time on them. Your prospects decide from the headline whether to click it or not. But how do you ensure that they click on your headline?
You should write emotional-appealing content that your audience can resonate with, making them think about how a particular product can help them.
Also, using interesting adjectives and including numbers in headlines make users think about the content shared under it. For instance, you can write ‘10 Easy Editing Tools to Install Editing Software’, instead of writing ‘Which Editing Tools are Helpful?’
5. Develop Interactive Content for Your Audience
Interactive content allows users to actively engage with your content rather than simply consuming it. Some examples of interactive content are quizzes, polls, and reviews that help boost customer interest and create ongoing interactions. You can create interactive content in the following ways:
- Conduct Polls and Surveys
- Feature Your Followers on Social Media
- Run Interactive Quizzes
Writing quality content is a powerful strategy for reaching new customers. Marketers need to have a defined content marketing strategy in place before running a campaign. With effective content selling and content marketing strategy in place, you can drive conversions & foster meaningful relationships with customers.
Want to Create Content That Your Customers Love to Interact With? Let’s Talk!
Our team of marketing experts would be happy to assist you with all the tips and tricks to make your content-selling initiatives successful. Just drop us a line at [email protected] and we will take it from there.
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