5 Reasons to Consider Google Plus in Your Social Media Marketing Plan

Google Plus has been around for quite a while now and marketers are using it to enhance their business successes. According to GlobalWebindex – Google+ is the second largest social media platform with 343m users since June, 2011 (when Google+ was started). If you haven’t employed this platform yet, below are some great reasons that will help you change your mind.

1. Real-time topical search streams

Searching for your industry-related queries on Google+ produces far more accurate results than those on Facebook; therefore, these results will allow users to engage in meaningful industry-related conversations with interested parties who may cover topics important to your company. Also, the network lets users share directly from Google search results, and contribute to a topical Google+ stream.

2. Higher Search Engine Visibility

The content published on Google+ is indexed and ranked by its search engine. Google+ sharing function (i.e., +1) has broader search engine optimization influence than shares on other networks. When users +1 content, it can create a ripple effect that can increase brand awareness and social influence.

3. Leverage your AdWords campaign

By linking your Google+ URL to your AdWords ads, users can endorse (+1) your company’s ads. More the people who endorse those ads, more your company’s Quality Score increases – Quality Score is how Google estimates how relevant ads, keywords, and landing page are to a person seeing your ads.

In turn, Google’s search engine is more likely to highlight your company ads in higher positions than those of your competitors, which additionally raises your company’s “social awareness” and increases its relevance in search queries.

4. Hangouts and Collaboration

Google + hangout is an online gathering place where you can facilitate a virtual chat with nine of your closest pals. Hangouts provide free video calls with up to ten participants. Unlike Hangouts, Skype charges for this feature. This feature could serve your best marketing interests by engaging your predetermined top influencers to participate in your latest product or service before its release. Hangouts facilitate the meeting with clients, networking with experts and thought leaders, or simply creating a virtual co-working space.

4. Hangouts and Collaboration

Google + hangout is an online gathering place where you can facilitate a virtual chat with nine of your closest pals. Hangouts provide free video calls with up to ten participants. Unlike Hangouts, Skype charges for this feature. This feature could serve your best marketing interests by engaging your predetermined top influencers to participate in your latest product or service before its release. Hangouts facilitate the meeting with clients, networking with experts and thought leaders, or simply creating a virtual co-working space.

5. Authorship and Google Local

Google uses author information associated with their Google+ profiles in search results, meaning content produced by writers with personal Google+ profiles linking website/blog content to their profiles will be more widely visible. In addition to this search results with the author’s photo displayed are more eye-catching to users and have more likeability to be clicked on.

Google Local helps your business show up in local search results. Every business listed in Google Places now gets its own page in Google+. Businesses can claim their existing pages. Users can check out the information and post their reviews. These pages are being indexed by the Google spiders. So, Businesses need to manage these pages through Google Places.