“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” – Duane Forrester
With a 60.8% market share in the CMS niche, WordPress has been a popular platform.
Ever wondered the reasons behind WordPress’ popularity?
Well, the reasons are many. But for you, as a marketer, there is one that stands out.
WordPress is SEO-friendly!
In this blog post, we tell you the top 5 reasons why it is by far the best CMS out there for search engine optimization! Let’s get started.
1. Allows You To Create Attractive Permalinks
WordPress is a blessing when it comes to customizing or editing permalinks. The URL structure in WordPress is quite SEO-friendly. By targeting the main keywords in the URL itself, it enables the user to know what the page is about in the first glance itself.
Moreover, clicks and rankings get a boost when the most searched keyword is crawled in the web page’s URL. This helps you be at the top of your SEO game by simply creating a WordPress website.
2. Makes Metadata Easy to Manage
WordPress improves SEO by helping you add relevant keywords in your title and meta descriptions. Doing so will give your webpage priority over other search results.
A search engine like Google will use the data (preferably keywords) in the title and meta description tags to understand the content in your web page and rank it on that basis.
WordPress plugins like Yoast SEO or All in One SEO can help you add meta tags easily and boost traffic on your web page.
3. Optimized for Mobile Users
We know that mobile optimization is quite advantageous. This is because half of the traffic on the internet today comes from mobile users. The loading speed on mobile leads to more engagements and thus, better SEO rankings.
WordPress contains plenty of mobile responsive themes to help improve your SEO rankings. Some popular mobile responsive themes are Elegant Themes, Astra Theme, MyThemeShop, etc.
4. Plugins Made Specifically for SEO
WordPress has a selection of over 57,000 plugins which include both paid and free plugins. Choosing the right plugins can make your website grow and impact your SEO rankings drastically.
Here are the top three SEO plugins that you can install while using WordPress:
Yoast SEO: This plugin will help you optimize your website optimization with the help of focused keywords, thus, making it understandable for both humans and web crawlers. Yoast SEO also provides title and meta description templating.
Google XML Sitemaps: This WordPress plugin helps in creating easy and simple XML sitemaps. The less complex your website structure is, the easier it is for search engine crawlers to understand it. So, next time you are publishing content, this plugin will notify the search engines.
Google Analytics by Monster Insights: Every marketer has to track their daily visitors, clicks on the website etc. These insights can be viewed under one roof only with the help of this WordPress plugin. You don’t have to bounce back to Google Analytics and then to your website, instead every detail will be available on the WordPress dashboard.
5. SEO-Friendly Themes
While you can rank higher with the help of keywords and metadata, it is also that your website is appealing to the users. An attractive web page design that appeals to the readers is also equally important to gain relevance from search engine spiders.
WordPress offers a number of SEO-friendly themes such as Neve, Hestia Pro, Schema etc to make your website look charismatic and define your niche correctly to the readers.
WordPress clearly helps you dominate the SERPs and can easily pass as the best CMS for SEO. While moving up on the search results is not easy but it isn’t difficult to achieve if you are strategizing your WordPress web pages using the techniques mentioned above. By implementing these, you are sure to have good visibility on the search results.
Want Help in Creating a WordPress Website That Will Put You Ahead in the SEO Game? Contact us.
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