After creating that fantastic video and uploading it on the platform of choice, you are not getting the views and likes you expected.
Why is that?
Here are 5 reasons why your video is not getting enough views:
1. It’s way too long in length
Attention spans aren’t what they used to be. People don’t have the patience nor the time to spend on a single video online.
The average attention span of a person is only ten seconds, and keeping them engaged for the rest of the video is not easy.
Video length and engagement is equally important. An animated video can easily convey your message in ninety seconds or you can go shorter with sixty or even thirty seconds for a commercial. It depends on what information you want to convey.
So when you plan a video for your product or service, always keep in mind that shorter is better.
2. You’re targeting the wrong audience
When you plan a marketing strategy, the first thing you have to do is to understand your target audience. Once you define your ideal customer, you can reach out to them via the most effective channel.
Video is the most engaging medium that helps brands create a deeper connection with an audience. But that’ll never happen if your video is targeting the wrong audience!
Now, identifying who your target audience is, does take a lot of time, research, and planning. Do it right and it pays off!
3. You are sharing it on the wrong platform
When you think about the platform where videos are to be uploaded, the first thing that comes to your mind is YouTube, as it has about 2 billion users.
However, YouTube isn’t the only place where people can watch your videos. In fact, most people prefer Facebook and Instagram to promote their business through videos.
Each social media platform has its own advantages and limitations. However, this does not mean you have to create separate videos for each one. You can use the same video on every channel, but first, make sure to adapt it according to the new platform’s preferences.
Where you choose to share your videos also has a lot to do with whom you want to reach. Not every type of audience hangs out on every platform equally.
Do it right and it will invariably lead to more views and engagement.
4. It’s not optimized
Clear and inviting titles play a big part in optimizing your video. But there’s more you should do to boost your video’s reach. Each platform has its own levels of optimization. Let’s take YouTube as an example here.
These are the three most important things that you have to optimize on YouTube to help you boost your viewer count:
- Description: YouTube has a 5,000 characters limit for descriptions but it’s not necessary to use them all. In fact, by default it only displays about 100 characters, after that, the viewer has to click “Show more” to read the entire text. So, keep the most important information in the first two lines.
- Tags: They help the viewer find out what your video is about. But, most importantly, tags also help YouTube understand the content and context of your video. This is how its algorithm relates your piece with similar videos and can help you extend your organic exposure.
- Custom thumbnails: Titles and thumbnails act like billboards—they help viewers decide whether to watch your video or not. Thumbnail is the first thing users see when they are browsing. 90% of the best-performing videos have custom-made thumbnails. So make sure to create a striking image that represents your content and makes your audience want to watch.
5. It lacks story and emotion
Effective video content makes people feel something. If your video lacks all emotions, it simply won’t work.
As a marketer, one of the main goals behind your content should be to increase brand awareness and expect a positive reaction from the audience. That is why powerful storytelling is at the core of the best marketing videos. It helps you shape how your customers feel about your brand, products, or content.
Through a narrative that revolves around familiar emotions—those that resonate with your viewer—you can connect with your customers on a deep, personal level and make them feel that your brand cares about them.
Emotionally engaging people is also a fantastic way to motivate them to like, share, recommend, and further engage with a video.
So, even if you develop a visually impressive, beautiful video, that alone won’t guarantee results in terms of views and engagement!
Behind every successful project is a lot of talent, planning, investigation, and details that need to be taken into account.
Want to start your next video project? Contact us.
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