Here’s a question for you!
What’s one thing that you can’t afford to turn a blind eye to if you want to get your business in front of new audiences?
Maybe, Pay-Per-Click (PPC) advertising, Social Media Marketing (SMM), or Search Engine Optimization (SEO).
But how do you know which one is more helpful? SEO is a great solution if your priority is to increase keyword rankings and attract website traffic.
It helps increase your website’s visibility, and more traffic means more conversion opportunities. So, do you have an effective SEO strategy in place?
In this blog post, we look at why businesses need search engine optimization and how you can outrank competitors on search. Let’s dive in!
How Does SEO Work?
There are three functions of search engines: crawling, indexing, and ranking.
1. Crawl: The search engine looks over the code of each website it finds on the internet in search of content.
2. Index: The crawled content is stored and organized. Search engines rank pages based on their indexes. Once they’re indexed, they’re in the running.
3. Rank: Results are ordered from most to least relevant based on what answers a searcher’s query.
7 Reasons Why Your Website Needs Professional SEO
1. Doesn’t Demand That You Spend Money on Ad Space
Those sites that appear directly below the PPC ads on Google don’t pay for their organic rankings.
While they likely invested a considerable amount of time and money into curating the pages that are ranking in those spots, they appear on page one because Google’s algorithm considers that they deliver value to users.
All this is possible when you have professional SEO in place.
2. Boosts Your Credibility
Credibility and trustworthiness are important aspects of SEO success.
Having a trustworthy site increases its likelihood of obtaining high-quality organic links, appearing in the press, and of converting shoppers.
Did you know that 31.7% of all clicks go to the first result on Google? You can only imagine how much better your business and website would be if you ranked higher!
Not only will your website rank higher but also become more credible and trustworthy.
3. Stay Ahead of Your Competitors
Credibility will make people want to buy from you. As a result, you’ll be able to overtake your competitors when it comes to Google search rankings.
SEO is an organic domain that is constantly evolving and changing. Embrace new trends as they emerge, before your competitors do.
The more you explore the unexplored, the more you will grow as a business and get a competitive edge.
4. Increased Engagement, Traffic & Conversions
By keeping users engaged with meaningful content, you will create happy customers who would want to keep visiting your website.
As a result, traffic will increase and prospects will get converted, followed by more sales.
But users will only come to your website if your website ranks high on Google. Now, this is possible with effective SEO implementation.
Sometimes, limited time prevents you from getting started. Getting professional help could prove to be a good idea!
5. Helps You Rank Better on Local Search
If your brand has a physical location or serves a geographic area, you can profit from local SEO.
In addition to this, if you search Google for any significant keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.
6. Increases the Effectiveness of PPC Campaigns
SEO + PPC = Increased Search Engine Presence
If you implement both SEO and PPC for a particular keyword, that is, optimize your website and purchase PPC advertising, you ensure that your brand dominates search results and that you have a more profitable opportunity at grabbing clicks.
7. Supports Content Marketing
SEO and content marketing have transformed the world of digital marketing.
In fact, SEO without content marketing is like a body without a soul.
In particular, SEO is strategized around content marketing, since every website needs words, articles, keywords, and more.
Creating SEO-friendly content, therefore, is necessary to be successful.
Having discussed why you need professional SEO, let’s examine the tools that can save you time when optimizing your website.
1. Tools to Improve Keyword Research
(a) Google Keyword Planner: It is best for planning keywords based on trends and forecasts that help you in building new search campaigns or adding to existing ones.
(b) Semrush: It is good for in-depth keyword search, especially on competitors.
(c) Ahrefs: It is suitable for keyword research with regard to technical SEO. You get to use your competitor’s organic keywords.
2. Tools to Simplify On-Page Optimization
(a) Serpstat: It helps in page auditing to analyze the effectiveness of bug fixes, get an in-depth review of your site, identify errors, and address ranking factors.
(b) Semrush: This is an ideal on-page SEO checker to get high-performing, healthier and smoother pages.
(c) SE Ranking: It gives a detailed critique of your webpage to enable optimization for respective search queries. Moreover, it investigates the content for technical glitches and originality, thus, saving a lot of your time.
3. Tools to Improve Off-Page Optimization
(a) Google Search: Google has a list of every place you could potentially ever want to get your site linked.
(b) BuzzStream: This is a tool for managing link-building, public relations, and social media.
(c) Moz Link Explorer: You can use this tool to unearth new link opportunities relevant to your industry.
4. Tools to Monitor Website Performance
(a) WebPageTest: It enables you to benchmark your website from one of 40 locations, as well as a wide range of devices.
(b) GTMetrix: It helps you see how your site performs, reveals why it may be slow, and discovers opportunities for optimization.
(c) Dareboost: This tool provides an installation-free, single-click service to conduct testing that produces the exact conditions as real-life users would encounter.
5. Tools to Improve Your Conversion Rate
(a) HubSpot: It gives you a detailed insight into your prospects and current contacts in your database. After it pairs the database with the dashboard, you can find out whether your marketing efforts are paying off and converting to what extent.
(b) Unbounce: The only landing page builder to combine 10 years of conversion data with the power of artificial intelligence.
(c) Google Analytics: It enables you to calculate your advertising ROI effectively.
And that is a wrap on how your business can benefit from professional SEO.
It’s important to note that brands investing in SEO tools build credibility and trust with audiences, as well as experience long-term growth.
Taking a look at the latest SEO trends will help you enhance your SEO strategy.
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